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8:30am • Keynote: Transforming the CMO + CIO Dialog -
Kathleen Schaub, IDC's CMO Advisory Practice
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10:45am • Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President
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12:00pm • Keynote: Find Your Golden Thread -
Featuring: Jim Speros, EVP, Fidelity Communications and Advertising
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1:00pm • Keynote: Building to Learn with Art, Copy & Code -
Aman Govil, Head of Advertising Arts Team at Google
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2:00pm • Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough -
Featuring Speakers from Rue La La, Ross-Simons, & Cantina
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3:15pm • Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap
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4:30pm • How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle
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8:30am • Keynote: Smarter Social Strategies -
Umang Shah, Director of Social Strategy at Walmart
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9:30am • PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners
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10:45am • Creativity in a Big Data World -
Presented by Mullen, Sports Illustrated, Skyword + others
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12:00pm • Keynote: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment -
Featuring: Anita Elberse, Professor of Business Administration, Harvard Business School
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2:00pm • Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive
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3:15pm • Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro
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9:30am • Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ
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10:45am • Dunkin’ Turbo Shot -
Presented by Dunkin' Donuts & Hill Holliday
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1:05pm • Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group
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2:00pm • Using Big Data to Reveal Consumer Values and Inform Storytelling -
Featuring Speakers from Ranker & Zenzi Communications
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3:15pm • Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percussion Software
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4:30pm • Boston Future 4 Competition -
Presented by the 4A's of Boston
