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Victor Lee

VP Digital Marketing
Victor leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social, analytics and digital media. 

Prior to Hasbro, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment. At Digitas, he worked on key digital partnerships and programs with NASCAR, Marvel, NFL, Bravo, The Apprentice, NCAA, Maxim, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Survivor, Transformers The Movie, The Jonas Bros, Glee and Live with Regis and Kelly which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions. 

Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.

In 2012 he was awarded Top 40 Under 40 by Brand Innovators. Currently serves as a Board Director for the Brand Activation Association and Advisory Board Member for Brand Innovators.

Victor is a Boston native and a graduate of Boston College.