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Sue Burton

American Student Assistance
Managing Director, Consumer Products and Marketing
Sue Burton is marketing and product development leader focused on the intersection of financial services, technology, and consumer behavioral change. Sue leads non-profit American Student Assistance’s (ASA’s) consumer business transformation. Her designs and delivers an engaging digital experience (saltmoney.org) that empowers students to successfully manage college costs and student loans. Today, SALT serves more than 250,000 students and alumni nationwide in partnership with 235 colleges and universities.
Prior to joining ASA, Sue led marketing and product development for Fidelity Investments, JPMorgan Chase and Thomson Financial. Sue is a reformed student loan marketer who helps students understand and manage their debt.