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Scott Madden

Connelly Partners
Senior Partner, Director of Strategic Planning
A seasoned brand strategist and Senior Partner with Connelly Partners for over ten years, Scott has extensive brand positioning and messaging research experience particularly with consumer audiences. He has led both qualitative and quantitative research programs of national and international scale for numerous clients. Prior to Connelly Partners, Scott was a Managing Director at CGN Marketing (prior to acquisition by Connelly Partners), as well as VP, Management Supervisor at Arnold Worldwide, on accounts including McDonald’s, Titleist, FootJoy and Bell Atlantic (now Verizon). A regular speaker on experiential branding and strategic integration, Scott was also an adjunct professor at Boston College.