Sarah Amitay is the VP, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area including Digitas, Arnold Worldwide, and Hill Holliday. In these roles she was responsible for establishing digital strategy and managing the go to market process for her clients, including General Motors, OnStar, RadioShack, Babies R Us, and Liberty Mutual Insurance.