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avatar for Ryan Bonifacino

Ryan Bonifacino

Alex and Ani, LLC
Vice President, Digital Strategy

Ryan Bonifacino is the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 850 employees, Alex and Ani is currently the fastest growing mid-sized retailer in the US, operating a multi-channel business model that includes over 35 inline retail stores, thousands of retail partners and multiple ecommerce and digital properties. Ryan began his career at a startup winning both the Global Student Entrepreneur Awards for the State of Delaware and the Business Plan Competition at the University of Delaware’s College of Business and Economics, where Ryan holds a BSBA with dual majors in Marketing and Management. Ryan then founded Hedge Interactive, which provided digital marketing support to venture funds and investment managers. In 2008, Ryan led the agency through a merger with Hedgeforce, a third party marketing firm specializing in capital raising for emerging hedge funds through sales force and marketing automation.  Following the move, Ryan joined the Advisory Board of Hedgeforce, becoming a Partner in the US consulting practice which advised clients totaling almost $9 billion in combined assets under management.

Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds through Mount Cuba Capital.  He also is a member of the Executive Advisory Board at the University of Rhode Island’s Harrington School of Communication and Media. In addition, Ryan supports and advises several non-profits that align with Alex and Ani’s philanthropic division, Charity by Design.