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avatar for Jon Bond

Jon Bond

Mediapost
Editor at Large
Jon is one of the industry's visionaries and thought leaders.

Jon is currently Chief Tomorroist at Tomorro LLC, a holding company and ‘value accelerator’ for digital marketing and media properties such as recently acquired Blackbook Magazine, and ad fraud detection company White Ops.

Before that, Jon was CEO of Big Fuel, the second largest social media agency in the world. Big Fuel's clients include all divisions of GM, Microsoft, Sheraton, Philips, T-Mobile, and AB InBev. Big Fuel also handles global social media work for several clients, including GM, Philips, Sheraton, and Gore-Tex.  Big Fuel was sold to Publicis just 5 months after Jon’s arrival in 2010.

Before Big Fuel, Jon was co-founder and CEO of Kirshenbaum Bond & Partners, which he helped build into one of the largest independent agency networks in the world. KBP assets included the digital agency Dotglu, Media Kitchen, Lime Promotions (who invented the “pop-up store”), and VMM, a digital media buying/technology shop. Billings exceeded $1BB at the time the agency was sold to MDC in late 2009, and clients included a who's who of brand leaders in virtually every sector: BMW, Citi, Capital One, Avon, Target, Tommy Hilfiger, Victoria's Secret, Kao brands, Revlon, Estee Lauder, Cisco, Keds, Verizon, Snapple, Wyndham hotels, Delta, Netjets, Meow Mix, Wendy's, IHOP, AT&T, Diageo, LVMH, and Abbott Labs. Jon also co-founded iballs, one of the first digital media agencies (iballs later became the New York office of Avenue A, and eventually became part of Microsoft).

In 2010, Jon was voted number four in Adweek's Executive of the Decade poll. Jon has a range of interests in new age marketing, which keep him current on most new developments. He has been an investor/ advisor to the popular social influencer-ranking tool Klout (Jon recently sold his interests in Klout  to venerable VC firm Kleiner Perkins).  He is also an investor/advisor to social sentiment analysis firm, Crimson Hexagon, Appinions influencer marketing platform,  social targeting pioneer Media6Degrees, DSP Data Xu, crowd source agency Victors and Spoils (recently sold to Havas), and the VC firm Metamorphic. In a past life, Jon served on the board of the AAAA, the Ad Council, Advertising Week, and was chairman of Worldwide Partners, the 10th largest global agency network with offices in 63 countries. Jon is also a board member of the charity God's Love We Deliver.

Mr. Bond has appeared on 20/20, The Today Show, CNN, and has been a regular guest blogger for The HUFFINGTON REPORT. He also co-authored Under the Radar (John Wiley & Sons), which has now been published in five languages. Jon has been a guest lecturer at The Harvard Business School, Darden, NYU, and his Alma matter, Washington University (St. Louis). Recently, Jon became Editor at Large for Mediapost's new publication called MAD. He also writes weekly column entitled "Truth in Advertising."