Joe leads marketing at Kinvey, which basically means it’s his job to undo the damage marketers have caused to the profession’s relationship with developers. In 2012 he won content marketer of the year for treating content as a “service” – that is, creating and sharing stuff designed to help one’s audience be better at their jobs versus dupe them into buying one’s goods. Joe contributes regularly to Mashable and can be found speaking about marketing and social media trends. His favorite gigs are those at universities that wouldn’t have admitted him. It doesn’t take much to be on that list.