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avatar for Jeff Sommer

Jeff Sommer

The Hershey Company
Digital Marketing Manager
Jeff Sommer leads digital marketing efforts for The Hershey Experience™ division to drive attendance, retail and attraction sales for the worldwide retail locations. He is responsible for the development and execution of digital marketing, traditional marketing, publicity, public relations, digital advertising, in-store events, and in-store retail digital signage and interactive/experiences. He maintains a strong digital presence for all Hershey's® Chocolate World® Attractions including their web, mobile, email and social media strategies. He also acts as one of the spokespeople for Hershey's® Chocolate World® Attraction and is the thought leader for all digital initiatives for all The Hershey Experience retail locations.