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Geoffrey Underwood

Eaton Vance
Director of Brand Marketing
Geoffrey Underwood leads Eaton Vance’s brand marketing team for the Boston-based asset management firm since 2010. Geoffrey has end-end responsibility across the B2B customer experience, including sales collateral, thought leadership/content development, database marketing, event marketing, and eBusiness. He is responsible for the Eaton Vance’s internal creative services (graphic design, traffic, production, and fulfillment), articulation of a differentiated Eaton Vance brand strategy and enforcement of a consistent brand design and messaging across all marketing communications. Prior roles include Digitas, Modem Media, Bates USA and National Geographic Society. Geoffrey has an MBA from Northwestern (Kellogg) and a BA from Amherst College.