For over ten years, Elle has been helping companies grow their market leadership in various senior marketing roles focused on demand generation and marketing communications. Prior to joining Backupify, she spent four years developing integrated marketing programs at Eloqua through a successful IPO and acquisition. She also managed marketing communications and demand generation at Salary.com through that organization's IPO. She is an expert in marketing automation and a regular speaker at marketing events and contributor to marketing publications worldwide. She began her career in project management and sales, and holds a BS in English and Philosophy from Northeastern University.