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Dr. Felix Lutz

Sophisticated Knowledge
Founder and CEO
Dr. Lutz has been working in neuromarketing for the past six years and has been studying the neurosciences since the late 80’s. For many years, he was a professor of International Relations at Schiller International University, as well as an associate professor of international relations at Mainz and Munich University, in addition to teaching IR at Heidelberg University. The former CEO of the “International Business School,” a private university in Berlin, where he introduced neuromarketing into the curriculum, Dr. Lutz recently founded Sophisitcated Knowledge, and is also currently a research affiliate at the Center for European Studies at Harvard University.