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Dr. Bob Deutsch

Brain Sells
Founder & President
Dr. Deutsch is a cognitive anthropologist who advises many of the world’s top corporations and agencies about how the story of their products can be crafted to fit into the story people have of their own lives. Bob studies how people bend and blend data and information to fit their emotions and beliefs – this in order to design their own brand of meaning. In doing so, people are translating the world into their world. Bob applies knowledge of this translation process to help brands and the agencies that serve them to develop innovative strategies for success and prosperity.