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Christine Ford

McGraw-Hill Higher Education
Director of Consumer Marketing and Strategy

Christine Ford serves as the Director of Consumer Marketing and Strategy  at McGraw-Hill Higher Education as well as an adjunct professor at Pace University—teaching a custom-developed course on digital product management. She is an experienced digital product management expert with a strong background developing multi-platform consumer-facing, geo-targeted, social media products with emphasis on user experience. She is also an expert in developing content and marketing strategy for interactive media. Prior to her role at McGraw-Hill Higher Education, she held digital media positions at Conde Nast, NYSE Euronext, Everyday Health, Disney Interactive Media Group, Kaboose.com, Working Mother Media, and ModernBride.com.