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avatar for Brian Kastelein

Brian Kastelein

Cogency Marketing
Principal
Brian leads companies to better leverage data and effectively measure, test and optimize their marketing programs and business results. Brian brings deep expertise in online and offline measurement tools and techniques, but most importantly, he has a keen eye for transforming data into actionable integrated marketing intelligence that is the foundation of metrics-based strategies and tactics.Brian has managed the database marketing and analytics practices at two major US-based advertising agencies as well as having worked with brands including AARP, Allstate, BellSouth, CVS, Fidelity, GlaxoSmithKline, Grainger, IBM, P&G, Progressive, Radio Shack, Royal Caribbean, Volkswagen, Volvo, Vonage and Walmart.