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Anita Elberse

Harvard Business School
Professor of Business Administration
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School. 

An award-winning teacher and scholar, Professor Elberse develops and teaches an MBA course covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum. She is also the faculty chair of a new executive education program on the entertainment business. In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies, and has conducted case studies on dozens of entertainment companies, personalities, and other entities.

Professor Elberse was promoted to full professor with tenure at age 38, making her one of the youngest female professors to achieve that honor in Harvard Business School's history.