Poised to double to $9.2 billion by 2016 (BIA/Kelsey), social advertising outperforms side-bar ads 10:1. It’s allowing companies like Electronic Arts to top 400% ROI on a multi-million dollar Facebook ad budget, and Lexus to net 100,000 live viewers within 10 minutes of a News Feed launch. Savvy marketers must take advantage of contextual interactive advertising and learn to use cross-channel analytics for undisputed social advertising ROI. In this panel lead by Moontoast, social marketing, advertising and brand leaders will explore driving factors behind this revolution, and will provide best practices and case studies to ensure you harness the full ROI from social advertising.
See through the Looking Glass to a “day in the life” view of a future Google Glass user and his/her’s daily interactions with wearable technology. Get inspired with an exploration of ideas showcasing what Glass can do to help facilitate brand + consumer interaction. Learn how human relationships with technology are driving innovation in marketing and where the limits of weaving people with technology may be. This session will be led by moderator and author, Steve Garfield, and will be an immersive experience marketers won’t want to miss!
From software to journalism, consumers and business leaders expect so much for free. It's disrupting business models and forcing producers to shift to higher-value/highly-differentiated niches, or switch to other monetization models, such as selling off user data or hocking ads. When the expectation is “free and cheap,” how do you market premium offerings that will sustain a business model? Join Seth Miller of Miller Systems and a panel of seasoned marketers to explore the current and future challenges that "freebies" present for today's and tomorrow's B2B focused organizations.
One of the biggest challenges in marketing today is finding effective ways to reach millennials. This year, Dunkin’ Donuts invited student groups from the Boston area colleges and universities to present innovative approaches in how Dunkin’ can help engage more millennials. In this session, the student groups will present their ideas to a panel of Dunkin’ Donuts, Hill Holliday and industry professionals. At the end of the event, a brilliant and new marketing technique will be born.
This session from Zenzi Communications + Ranker will show you how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.
With the intensification of “device schizophrenia” – consumers jumping from device to device, starting a task on one screen and finishing on another – it’s crucial that advertisers and brands meet their audience wherever they’re spending time. Consumers expect a holistic message, regardless of device or medium. Sending multiple messages across multiple mediums without a connection strategy can result in a fragmented consumer experience. This panel lead by Jumptap will explore the importance of unifying messages based on device type as well as creating a deeper brand connection with consumers.
If you’ve ever wondered how even the scrappiest startups manage to pump out an endless supply of killer content and crisp creative, this session's for you. Digital has forced marketers to think fast and act quickly, the pace will only continue to quicken, and that’s why agile marketing is the key to the future. This session from Image Conscious Studios will show examples of award winning content and uber creative campaigns that were built on a shoestring budget and in seemingly impossible timelines. They’ll provide a blueprint for developing enviable marketing assets in an agile environment where success is measured in days, not months, and will show you how thinking big to go small will free you up to achieve the impossible.
When everyone wants to be a brand, what should product marketers to do to enhance their digital footprint and market share? This presentation from Dr. Bob Deutsch, president of Brain Sells and a cognitive anthropologist, will lead attendees through a discovery of the most current knowledge of cognition and human nature, including the new "improvisational co-authoring” technique, to show how marketers can better communicate with consumers and create loyalty in the digital age.
You’ll hear examples pulled from recent conversations with musical icons such as Wynton Marsalis, Bruce Springsteen and Paul Simon and will leave with a thorough understanding of how the mind creates "attachments" to products, providing insights into the growing demands of digital marketing.
