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Wednesday, October 16


Keynote: Transforming the CMO + CIO Dialog -
Kathleen Schaub, IDC's CMO Advisory Practice
Transformative forces have elevated CMOs to the hottest new technology buying center and advanced them a seat closer to the President in the boardroom. However, the CMO is under pressure. The self-educated customer is driving unprecedented change in the marketing function. Big data, new automation, and an explosion of communication channels all require fundamental new mastery. With these new pressures, the marketing organization cannot act in isolation as it has in the past. An effective CMO+CIO relationship must be created and nurtured.

avatar for Kathleen Schaub

Kathleen Schaub

Vice President, IDC's CMO Advisory Practice
Kathleen Schaub, Vice President of IDC’s CMO Advisory Practice, is a sales-savvy marketing leader with a 25+year career serving B2B technology companies. She provides research-based guidance and marketing best practices to the service’s clients. Kathleen works in all aspects of the CMO Advisory practice including research planning, execution, delivery, client support, and service expansion.Kathleen has spent much of her career as a... Read More →

Wednesday October 16, 2013 8:30am - 9:15am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


360 Degree Content -
Featuring the CTO of Boston Interactive

What we formerly consumed via newspapers, we now access from mobile devices and will soon consume through such innovations as advancing glass displays. As marketers, it is our job to recognize this shift and prepare our content for distribution across multiple channels, including new ones. By developing a single system from which we can manage content, we can ensure that our message is ready to seamlessly be distributed across all media formats. Join Boston Interactive for this session and learn how you can achieve 360° Content.

avatar for Scott Noonan

Scott Noonan

Chief Technology Officer, Boston Interactive
As Boston Interactive's most tenured employee, Scott manages and introduces best practices to the development team as they produce professional, highly dynamic websites and Internet applications. Scott stays ahead of the ever changing Internet technology landscape to assure our products will work on today's devices and be compatible with any future devices. His specific responsibilities are the architecture and development of the company's... Read More →

Wednesday October 16, 2013 9:30am - 10:30am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Boston Interactive


Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the Future -
Featuring American Student Assistance, Bank of America & Eaton Vance

In this "twisted focus group," discover what top marketers see as the future, and what they feel they must do to stay ahead of the curve. Marketers who traditionally sit on the other side of the mirror will divulge what the future looks like from their vantage point -- as well as the challenges they’re tackling to get there. They may agree or disagree, but they'll have strong, informed opinions about their goals, their fears, their hopes and their vision. Eat M&Ms and send the moderator your probing questions during this revealing session.

avatar for Sue Burton

Sue Burton

Managing Director, Consumer Products and Marketing, American Student Assistance
Sue Burton is marketing and product development leader focused on the intersection of financial services, technology, and consumer behavioral change. Sue leads non-profit American Student Assistance’s (ASA’s) consumer business transformation. Her designs and delivers an engaging digital experience (saltmoney.org) that empowers students to successfully manage college costs and student loans. Today, SALT serves more than 250,000... Read More →
avatar for Peter Doucette

Peter Doucette

Vice President of Consumer Sales & Marketing, The Boston Globe
Peter Doucette is the Vice President of Consumer Sales & Marketing at The Boston Globe, and manages the transition of newspaper readers from print to digital consumption. As a member of the senior management team, he is charged with building the new media business model, monetizing readers across a variety of products and platforms, consumer strategy, research, analytics and customer experience. Prior to his tenure at The Globe, Peter... Read More →
avatar for Anne Louise Hanstad

Anne Louise Hanstad

Strategic Lead, Wilde Agency
In her work as Strategic Lead at Wilde Agency, Anne Louise draws upon more than 25 years of experience in working for and consulting to some of the world’s biggest and most innovative brands--spanning marketing and brand strategy in the consumer high-tech, financial services and healthcare industries. With a strong background in both brand and direct marketing and a focus on developing and executing strategies that maximize their... Read More →
avatar for Justine Metz

Justine Metz

Head of Global Wealth and Investment Marketing and Sales Support, Bank of America
Justine Metz serves as Marketing and Sales Support Executive for Global Wealth & Investment Management (GWIM) for Bank of America. She is responsible for developing and executing marketing plans for the Wealth Management businesses which serve affluent, ultra wealthy, corporate and institutional clients. | Prior to joining Bank of America, Justine was Senior Vice President of Segment Management at Fidelity Investments. Prior to that... Read More →
avatar for Ilya Mirman

Ilya Mirman

Vice President of Marketing, Yottaa
Ilya is Vice President of Marketing at Yottaa, a venture-backed startup focused on mobile site acceleration. Ilya has spent the past two decades developing and launching hardware and software products, at several leading venture-backed startups and technology leaders, including SolidWorks (acquired by Dassault Systemes), Interactive Supercomputing (acquired by Microsoft), Cilk Arts (acquired by Intel), and VMTurbo. He particularly enjoys... Read More →
avatar for Sylvia Toense

Sylvia Toense

VP at T. Rowe Price Group, Inc., Global Head of Institutional Marketing for T. Rowe Price International Ltd., T. Rowe Price
Sylvia Toense is a VP at T. Rowe Price Group, Inc. and the Global Head of Institutional Marketing for T. Rowe Price International Ltd. Sylvia has experience with marketing initiatives, including strategic planning, branding, advertising and research. Prior to T. Rowe Price, she was Director of Marketing for the private client business at Legg Mason (before it was Citigroup/Smith-Barney), subsequently becoming Director of Corporate... Read More →
avatar for Geoffrey Underwood

Geoffrey Underwood

Director of Brand Marketing, Eaton Vance
Geoffrey Underwood leads Eaton Vance’s brand marketing team for the Boston-based asset management firm since 2010. Geoffrey has end-end responsibility across the B2B customer experience, including sales collateral, thought leadership/content development, database marketing, event marketing, and eBusiness. He is responsible for the Eaton Vance’s internal creative services (graphic design, traffic, production, and fulfillment... Read More →

Wednesday October 16, 2013 9:30am - 10:30am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Wilde Agency


The $9 Billion Advertising Opportunity: The Social + Mobile Revolution -
Featuring Speakers from Moontoast, BLiNq, Fiksu & Jumptap

Poised to double to $9.2 billion by 2016 (BIA/Kelsey), social advertising outperforms side-bar ads 10:1. It’s allowing companies like Electronic Arts to top 400% ROI on a multi-million dollar Facebook ad budget, and Lexus to net 100,000 live viewers within 10 minutes of a News Feed launch. Savvy marketers must take advantage of contextual interactive advertising and learn to use cross-channel analytics for undisputed social advertising ROI. In this panel lead by Moontoast, social marketing, advertising and brand leaders will explore driving factors behind this revolution, and will provide best practices and case studies to ensure you harness the full ROI from social advertising.

avatar for Luis Caballero

Luis Caballero

CEO, BLiNQ Media
Luis Caballero is the CEO of BLiNQ Media, the leading innovator in social engagement advertising. He is responsible for general control and supervision of the day-to-day operations and management of BLiNQ Media across all departments and offices. Formerly COO & CTO, Luis has been a tremendous asset to BLiNQ, helping to drive the company’s evolution from a services-focused business into a full-fledged technology... Read More →
avatar for Matt Duffy

Matt Duffy

VP of Marketing, Jumptap
Matt Duffy is Jumptap’s Vice President of Marketing. Duffy has more than a decade of experience in top marketing roles in the advertising and communications industries. Prior to Jumptap, Duffy was VP of Marketing at Schwartz Communications, where he helped build the company’s marketing and sales operations prior to an acquisition by Publicis Groupe. Before Schwartz, Duffy spent 11 years at IDG in various top-level market... Read More →
avatar for Craig Palli

Craig Palli

Chief Strategy Officer, Fiksu
Craig Palli is a seasoned inventor and entrepreneur with a particular knack for creating client focused marketing and business development strategies for technology companies of all sizes, in all stages of growth – from inception to IPO or acquisition. As Chief Strategy Officer, Craig leads Fiksu's worldwide Marketing, Business Development and Client Services efforts spanning the Client Development and Client Performance teams who... Read More →
avatar for Marcus Whitney

Marcus Whitney

CTO and Co-Founder, Moontoast
Marcus is at the center of the social/mobile revolution as co-founder and CTO of Moontoast. Moontoast’s Social Activation Engine maximizes social advertising ROI for brands (primarily auto, consumer tech and CPG) through interactive, transactional rich media units within the News Feed of today’s leading social networks, like Facebook. As co-founder and CTO of Moontoast, Marcus drives product vision and helps customers design and... Read More →

Wednesday October 16, 2013 9:30am - 10:30am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Moontoast


Harnessing the Customer Revolution -
Featuring Salesforce Marketing Cloud's VP of Agency Sales

We're in the midst of a revolution - the customer revolution. And it is fundamentally changing the way brands interact with their consumers. The shift to social, mobile, and cloud computing has given companies entirely new ways to connect to customers, employees and partners. Join Salesforce Marketing Cloud vice president, Ron Belanger, as he explores these dramatic changes and discusses how your brand can harness this revolution. 

avatar for Ron Belanger

Ron Belanger

Vice President Agency Sales, Salesforce Marketing Cloud, salesforce.com
Ron Belanger joined Salesforce.com in January of 2013 to lead the company’s global agency development and sales efforts. In this role, Belanger and his team partner with the world’s leading advertising and media agencies to empower brands to make better decisions across sales service and marketing.  Prior to joining Salesforce.com, Belanger lead Adobe’s global agency sales organization. After Adobe’s acquisition of... Read More →

Wednesday October 16, 2013 10:45am - 11:45am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA


Leveraging Games as a Powerful Marketing Medium -
Featuring Speakers from Google, GSN Digital, MediaBrix, Mindshare & Dailybreak

This panel discussion, led by Mindshare’s Geoffrey Greenblatt, will explore the correlation between gaming environments and the measured success of advertisements, shedding light on the growing marketing and brand awareness-boosting opportunities available across social, mobile and web game platforms.

avatar for Ari Brandt

Ari Brandt

CEO and co-founder, MediaBrix
Ari Brandt co-founded and is CEO of MediaBrix, the industry leading ad platform that delivers immersive brand messages during Breakthrough Moments in social and mobile gaming. He is a seasoned media executive and entrepreneur with over 18 years of experience building profitable digital businesses and advertising technologies. | | Before founding MediaBrix, Brandt was the CEO at Linkstorm, an advertising technology company, where he led the... Read More →
avatar for John Federman

John Federman

CEO, Dailybreak
John Federman oversees Dailybreak's strategic direction, growth and corporate vision. John is an online media and eCommerce executive with over 25 years of experience driving revenue and profit through innovative media platforms that connect buyers and sellers in rich, opt-in experiences.  | | John has spoken at numerous conferences including AdTech, Advertising Week, AppNation, Kelsey Group Conference, eTail, FutureM, SES Conference... Read More →
avatar for Geoffrey Greenblatt

Geoffrey Greenblatt

North American Gaming Director, Mindshare
Geoffrey Greenblatt, a ten-year media agency veteran with extensive experience in gaming space development, delivers innovative gaming-oriented strategies and executions within the larger communication planning architecture for clients throughout North America. In his role, Geoffrey has worked with brands such as Unilever and Sprint to launch gaming programs spanning the Xbox, Playstation, GameStop, Wild Tangent, EA, Zynga, and Facebook... Read More →
avatar for James Kissell

James Kissell

Strategic Partner Lead, Americas Mobile Apps and Gaming, Google
James is a partner lead on Google's mobile apps and gaming team. He is responsible for helping large mobile application and gaming developers monetize their properties using Google's suite of publisher products. Previously, he managed some of Google's largest partnerships in the television industry on the Google TV Ads team. Prior to joining Google in 2011, James started Utah Jive, the largest event entertainment company in Utah. James earned a... Read More →
avatar for Christian Meyer

Christian Meyer

Senior Vice President, Digital Advertising, GSN Digital
Christian Meyer leads GSN's web, social and mobile teams to drive advertising revenue and create custom brand solutions, enabling marketers to reach 53 million unique visitors per month across GSN's owned and third party platforms. | | Previously, Christian served as senior vice president/GM for GSN.com and GSN Mobile Games, and was chief marketing officer for WorldWinner, now part of GSN. A veteran in the new media and home entertainment... Read More →

Wednesday October 16, 2013 10:45am - 11:45am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner GSN Digital


Through the Looking Glass: Changing the Brand + Consumer Interaction -
Presented by 3 Google Glass Explorers

See through the Looking Glass to a “day in the life” view of a future Google Glass user and his/her’s daily interactions with wearable technology. Get inspired with an exploration of ideas showcasing what Glass can do to help facilitate brand + consumer interaction. Learn how human relationships with technology are driving innovation in marketing and where the limits of weaving people with technology may be. This session will be led by moderator and author, Steve Garfield, and will be an immersive experience marketers won’t want to miss!

avatar for Steve Garfield

Steve Garfield

Author, Get Seen: Online Video Secrets to Building Your Business
Steve Garfield, Humorist and writer, is the author of Get Seen: Online Video Secrets to Building Your Business, on Twitter @stevegarfield, is a videoblogging pioneer, and knows more ways to get video online - more easily - than anyone. He is a stickler for ease of use and loves to experiment. Steve's an online video host, and an advisor and investor in internet startups. He's also Jimmy Fallon's BFF.

avatar for Michael Durwin

Michael Durwin

Michael Durwin is a designer and strategist, an early adopter and innovator. He used video on the web in 1993, executed his first social media campaign in 1995, sat in line for the first iPhone in 2007 and was fitted for Google Glass in 2013. His achievements include awards for multicultural marketing, mobile and web design, PR, even an Emmy. His clients have included HBO, Amazon, GMC, Fidelity, Disney, Coca-Cola. Since the completion of the... Read More →
avatar for Ben Grossman

Ben Grossman

Senior Strategist, Jack Morton Worldwide
Ben Grossman (www.ben-grossman.com) is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. He has worked to set strategy and develop initiatives for brands including Subway Restaurants, Lady Gaga’s Born This Way Foundation, P&G, Johnson & Johnson, Bombardier, Brother International and Eaton. Currently, Ben works as a Senior Strategist at Jack Morton Worldwide, a global... Read More →

Wednesday October 16, 2013 10:45am - 11:45am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA


Where Marketing's Next Best Ideas Will Come From -
Featuring SHIFT Communications Chris Penn, Vice President
What do World of Warcraft, chaos theory, 16th century ninja martial arts, and Buddhism have in common? They're all essential to how one marketer finds new ideas for the practice of marketing. Break out of the fishbowl of the social media blogosphere and learn how to find great ideas in different realms that you and your organization already have expertise in and add excellence to your marketing. Build a competitive edge that is almost impossible for competitors to duplicate based on the life experiences and skills of your team. Join veteran marketing practitioner Christopher Penn, named one of the Forbes Top 50 Most Influential People in Social Media and Marketing two years in a row, as he shows you where his good ideas are coming from once you're proficient in the basics of marketing.

avatar for Chris Penn

Chris Penn

Vice President, Marketing Technology, SHIFT Communications
Christopher Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of... Read More →

avatar for SHIFT Communications

SHIFT Communications

SHIFT Communications is the PR Agency for FutureM 2013 handling all press and media related interactions, materials etc. SHIFT is an integrated communications agency with offices in Boston, NYC and San Francisco, composed of over 100 creative, smart, and sassy brainiacs. We help find, build, and convert the new audiences you need to drive business growth for consumer, technology and media companies, ranging from edgy startups to established... Read More →

Wednesday October 16, 2013 10:45am - 11:45am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner SHIFT Communications


Keynote: Find Your Golden Thread -
Featuring: Jim Speros, EVP, Fidelity Communications and Advertising
Technology is redefining the world in ways we never could have envisioned. From products and services that enrich and make our lives easier, to entirely new ways to engage and communicate with audiences. At the heart of it all, is a “golden thread” that connects ideas and insights based on a deep understanding of the human condition. Marketers who focus on compelling insights will define the winners and losers of the 21st century and build enduring value for their companies.

avatar for Jim Speros

Jim Speros

EVP, Fidelity Communications and Advertising, Fidelity Investments
Jim Speros is executive vice president of Fidelity Communications and Advertising. He assumed his current position in August 2008 and is responsible for leading a team of over200 associates and directing the development of integrated marketing campaigns includingadvertising, digital marketing, media planning & buying, branding, direct marketing, collateral development, mobile marketing and sponsorships.During his more than 35 year career... Read More →

Wednesday October 16, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Keynote: Building to Learn with Art, Copy & Code -
Aman Govil, Head of Advertising Arts Team at Google
In 1959, Bill Bernbach—the B in DDB—put Art Directors and Copywriters in the same room, in a kind of "1+1=3" moment. That partnership sparked the creative revolution of 1960s, as advertising moved to storytelling and started shaping our culture. It set the direction of how creative teams operated for the next 4 to 5 decades. Now we’re in the middle of a second creative revolution fueled by modern web and mobile technologies, and creative teams are expanding to be one of art, copy and code.  

Today, brands are honing in on human-scale opportunities —not just initiating conversations but building useful stuff. Offering up tangible bits of health, happiness, security and human connection can earn brands credibility in ways traditional commercials can’t. But creating that kind of value requires new process and capabilities. Running our campaigns like we know all the answers is the old way—the build-and-ship model doesn’t translate well to today’s environment. The new way, launch-and-iterate requires listening, creating and publishing—and then tracking and learning from how people engage. This way has lots of moving parts, and the players and the tools we’re using are changing. Yet, authentic interactions at a human-scale have never been more sought after.

We don't have all the answers, but we believe the only way to find the right insights is through frequent experimentation. This session features a few of those experiments—the lessons we learned and hopefully some stories and technologies that inspire you.

avatar for Aman Govil

Aman Govil

Head of Advertising Arts Team, Google
Aman leads the advertising arts team at Google, responsible for creative and technology experiments across Google' advertising products. The team partners with brands and agencies to explore how technology is empowering storytelling today and will shape advertising in the future. In 2012 he led the launch of Project Re:Brief, including re-imaging the "Hilltop" ad with Coca-Cola. His current work includes campaigns with Burberry and Volkswagen... Read More →

avatar for Google


Google's mission is to organize the world's information and make it universally accessible and useful.

Wednesday October 16, 2013 1:00pm - 1:45pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough -
Featuring Speakers from Rue La La, Ross-Simons, & Cantina

It’s been said that analytics are the lifeblood of digital marketing. But what happens when channels blur? In-store and online sales are increasingly intermixed. A purchasing story might start as a product placement, be saved on a smartphone, researched on a tablet, ordered on a laptop and picked up in person. Properly modeling the customer context is the key to driving purchasing behavior. Learn how consumer brands are changing their approach to customer analytics and context modeling by joining this lively discussion from Cantina on the challenges of extracting actionable information from data, and on evolving ways to model consumer behaviors. 

avatar for Joan Abrams

Joan Abrams

Head of e-Commerce, Ross-Simons
Joan Abrams is currently Director of E-Commerce for Ross-Simons, the Rhode Island-based jewelry retailer. Joan has been in ecommerce and direct marketing for her entire career. Having previously sold wigs and men's work clothing, Joan is thrilled to be at Ross-Simons selling diamonds, gemstones and other brilliant baubles! She's a no-nonsense marketer with a passion for online retailing, marketing analytics and consumer behavior. Joan is... Read More →
avatar for Mike Putnam

Mike Putnam

VP Mobile, Kayak
Mike Putnam leads the mobile business for Rue La La, including strategy and execution across all mobile app platforms. Before joining Rue La La, Mike was VP Product at Jana, a VC-funded mobile marketing startup in Boston. Previously, Mike led mobile for TripAdvisor, launching their mobile website and apps in 18 languages and growing usage to 20 million monthly unique visitors.
avatar for George White

George White

SVP of Innovation, Cantina
George set out to be a zoologist and now he is a fifteen year veteran with broad experience in software development and architecture. He has worked in many domains, including Web applications, mobile platforms, content management, internet-connected desktop applications, multimedia, video, networking and systems architecture. George developed a strong understanding of the technology needs of publishing companies during his time at... Read More →

avatar for Cantina


Cantina is a digital agency that plans, designs and builds connected experiences and product innovations.

Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Changing the Way We Connect with the Sports Fan through Marketing and Technology -
Presented by Turner Sports

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field. With the rise of social networks, the influx of new data and refined analytic tools, marketing and technology are working together to better identify and connect with the fan through personalization and targeting.  Jeff Mirman, VP of Marketing for Turner Sports and Pete Scott, VP of Emerging Media for Turner Sports will jointly discuss how marketing and technology are forever changing the way that sports fans connect with the game.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf.  The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps.  Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

avatar for Jeff Mirman

Jeff Mirman

Vice President of Marketing, Turner Sports
Jeff Mirman currently serves as vice president of marketing for Turner Sports. In this role, he is charged with strategic marketing and planning for Turner Sports’ television sports properties, which includes the NCAA Division I Men’s Basketball Championship, NBA, MLB, NASCAR and PGA, as well as developing the brand vision for the division’s online and mobile destinations which include NCAA.com, March Madness Live and PGA.com... Read More →
avatar for Pete Scott

Pete Scott

Vice President of Emerging Media, Turner Sports
| Pete Scott is vice president of emerging media for Turner Sports.  In this role, Pete oversees digital operations and technology for delivery for the entire Turner Sports digital portfolio which includes TNT OverTime on NBA.com, TNT RaceBuddy, PGA.com’s PGA Championship Live and most recently Bleacher Report.  In addition, Scott oversees the company’s strategic partnership with Yahoo! Sports. | | Prior to his current... Read More →

Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Turner Sports


I Don't Care What You Think: Behaviors vs. Opinions -
Featuring Speakers from DigitasLBi, MediaPost, Capsaicin & Mullen

Is the future of marketing more about behaviors or opinions? The conventional knowledge is that with big data and targeting, advertising has never been better at reaching audience segments and telling them what to think. But in an always-on, hyperconnected world, who people are and what they think might matter less than what they’re actually doing. If consumers are always addressable in real-time, then brands must focus more on understanding the moments that matter—not just the segments that they reach. In this session, speakers from DigitasLBi, MediaPost, Mullen, and Capsaicin LLC will explore how brands are gaining better behavioral insights, how marketers are (or aren’t) providing value to consumers in the moment, and how this new emphasis on behavior will change the brand strategy process of the future.

avatar for Jon Bond

Jon Bond

Editor at Large, Mediapost
Jon is one of the industry's visionaries and thought leaders. | | Jon is currently Chief Tomorroist at Tomorro LLC, a holding company and ‘value accelerator’ for digital marketing and media properties such as recently acquired Blackbook Magazine, and ad fraud detection company White Ops. | | Before that, Jon was CEO of Big Fuel, the second largest social media agency in the world. Big Fuel's clients include all divisions of GM... Read More →
avatar for Ryder Daniels

Ryder Daniels

CEO, Capsaicin LLC
Ryder is the founder of Capsaicin LLC and spends his time at the intersection of usability and data for the Enterprise. Capsaicin provides private-label marketing reporting and analytics solutions primarily for agencies and brands. We solve the problem of "Excel-hell" and PowerPoint overload by integrating disparate and complex cross-channel marketing data into a product that provides transparency, accountability, and results. Whether... Read More →
avatar for Don Hogle

Don Hogle

Independent Brand and Communications Strategist
Don Hogle is an independent strategist and former head of strategy at Havas Worldwide New York. Best known for insight work on Schwab’s “Talk to Chuck” campaign, he has deep experience in brand and communications strategy, particularly for financial services and technology companies. Clients have included Citigroup, JPMorgan, Evian, Intel, Schwab and the New York Stock Exchange. Recent projects include work for smart... Read More →
avatar for Trupti Patil

Trupti Patil

V.P., Strategic Analytics, Mullen
With over 10 years of global digital strategy and analytics experience. Trupti started her career at Procter & Gamble, India.. In USA she worked at Bayer HealthCare, analyzing the effectiveness of their digital strategy and recommending an eCRM strategy for BayerAspirn. She also single handedly build the digital analytics capability for USPS’s “change of address portal”. At Mullen she heads the Campaign Insights team... Read More →
avatar for Jay Pattisall

Jay Pattisall

VP/Group Director, Creative Strategy, DigitasLBi
As VP/Group Director, Creative Strategy, Jay is responsible for bringing strategic clarity and excellence to clients including General Motors, P&G, and Harley-Davidson, while helping the agency further its real-time marketing offering. | | An award winning planner and strategist, Jay brings 15 years of experience to his role, having worked with renowned brands including Home Depot, Dr. Pepper/7 Up, Johnson & Johnson, TV Guide... Read More →

Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner DigitasLBi


It’s Harder Than It Looks: What Musicians Can Teach Us About Engaging Markets -
Featuring Principal Researcher w/ the Social Media Collective, Microsoft Research New England
Social Media seems to be a marketers dream with so many ways to reach and listen to current and potential customers. In the music industry, “connect with audiences” has become a catch phrase. But when you look closely at what musicians and music marketers have to do to connect with audiences, you realize it takes a lot more than showing up. Show up for this session to see the difficult and sometimes dark parts musicians face in building and maintaining audiences online and discuss how they apply to marketing contexts relevant to every marketer’s future.  We’ll talk about things like deciding where to be present, analyzing audience behavior, deciding whether and how to reply, how audiences do their own – sometimes subversive - things with materials you might want to control, and what it really means to “connect” in ways that work for brands and customers.

avatar for Nancy Baym

Nancy Baym

Principal Researcher with the Social Media Collective, Microsoft Research New England
Nancy Baym (Ph.D. University of Illinois at Urbana Champaign, 1994) is a Principal Researcher with the Social Media Collective at Microsoft Research New England. Her research concerns social dynamics of new communication technologies. Prior to joining Microsoft in 2012, she was a Professor of Communication Studies at the University of Kansas. She was a pioneer in the field of internet research, writing seminal early articles on online community... Read More →

Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA


Global Marketing Perspectives from China's Top 10 Brands -
Featuring IDG China

In this session, Marketing VPs and CMOs from China’s top 10 competitiveness brands as well as the world-wide leaders in their own industry (including Sinopec, ICBC, CCB, China Life, China Mobile, Huawei, Haier, Tencent, BOE, Baidu, etc.) and Jennifer Xu, VP of IDG Asia, will share their perspectives and lessons in how to optimize branding channels in the context of mobile internet, how to strengthen global competitiveness in the digital world, and how to stimulate economic growth while achieving the goal of sustaining company growth. China’s top 10 competitiveness brands are ready to take the face-to-face interaction onsite about the future marketing and global branding. In addition, the chairman of IDC China will share his viewpoint of the China brands, market and prospective, elaborating on its market potentials. Global marketing is here to stay; don’t miss this session to learn from China’s best.

avatar for Michael Guo

Michael Guo

Founder and Chair, China Intelligence Technologies Co., Ltd.
Mr. Michael Guo has more than 30 years of international experience in the field of business strategy, business modeling, management consulting, research and general management in a wide range of industries including ICT, manufacturing, finance, insurance, healthcare, automobile, retail, logistics and industrial park development. | | Mr. Guo served as Managing Partner/Director for Greater China operations of top-notch international... Read More →
avatar for Jennifer Xu

Jennifer Xu

Vice President, IDG Asia
Jennifer Xu, Vice President of IDG Asia, has nearly 20 years of experience in marketing and general management, she is responsible for media, tradeshow and exhibition business in IDG China. | Jennifer Xu was in charge of marketing management in some leading multinational companies, she served as the General Manager of Integrated Marketing Communications in IBM China, and she was Marketing Manager of Novell China in 1995. | Jennifer Xu... Read More →

Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner IDG China


Product Experience + Marketing = The Key to Unlocking Customer Engagement -
Featuring Brightcove, Constant Contact, Fresh Tilled Soil & Jumptap
Gone are the days of banner ads and traditional marketing messaging. The mobile and technology explosion has created a seismic shift in how consumers digest marketing messages. This shift will completely change how marketers formulate strategy, and it will force marketers to evolve their messaging for unique devices, platforms, demographics, and consumer habits. In order to be effective, product design and marketing will have to work in tandem to create a product experience that features interactive marketing messages that are relevant and engaging. So how do marketers inject meaningful marketing into their product experience to drive customer engagement, lifetime value, and referrals?  This panel will address how UX can – and should – influence your marketing message, creating frictionless ways for marketers to spread customer engagement around smaller but more focused, and more resilient, touch points.

avatar for Joel Hughes

Joel Hughes

Senior Vice President, Strategy and Emerging Businesses, Constant Contact
Joel joined Constant Contact in December 2011 with more than 20 years of executive leadership experience at communications technology and mobile services companies. In his role at Constant Contact, Joel is responsible for driving strategic direction and corporate development initiatives. Prior to joining Constant Contact, Joel was the president and CEO of Umber Systems, a leader in mobile data analytics, where he was responsible for setting... Read More →

avatar for Richard Banfield

Richard Banfield

Chief Executive Officer, Fresh Tilled Soil
Richard wears the strategic at Fresh Tilled Soil and never met a whiteboard he didn’t like. Under his leadership Fresh Tilled Soil has delivered strategic UX and visual design solutions to over 450 clients across several industries since the start of 2005. | | Richard has worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. He was in the thick... Read More →
avatar for Giles Phillips

Giles Phillips

Chief Product Designer, Constant Contact
Giles Phillips is an award-winning designer, researcher, and strategist. He has been exploring the horizons of interface design and development for more than a decade. He currently serves as the Chief Product Designer at Constant Contact, where he is responsible for global product design, information architecture, and user research for Constant Contact’s product suite. Prior to joining Constant Contact, Giles served in leadership... Read More →
avatar for Adam Towvim

Adam Towvim

Vice President of Business Development, Jumptap
Adam Towvim is Jumptap’s Vice President of Business Development. With over 20 years executive experience at the intersection of mobile, media and data, Towvim is responsible for the development of Jumptap’s data, audience monetization, and privacy strategy. Prior to Jumptap, Adam led business development and product teams at Radialpoint and Lightbridge. At Radialpoint, Adam led Radialpoint’s entry into the US market working with... Read More →
avatar for Jeff Whatcott

Jeff Whatcott

Chief Marketing Officer, Brightcove
Jeff Whatcott leads worldwide marketing for Brightcove, a leading provider of cloud content services serving over 6300 customers in over 50 countries. Jeff has previously led product strategy and marketing for software business representing hundreds of millions of dollars in annual revenue and serving millions of customers at pioneering companies including Acquia, Adobe, Macromedia, and Allaire. | | Jeff is a proven thought leader in... Read More →

avatar for Constant Contact

Constant Contact

Constant Contact wrote the book on Engagement Marketing(tm) - the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and... Read More →

Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner Constant Contact


Social + Analytics: Does Social Media Opinion Matter? -
Featuring Speakers from Disney, Verndale, Edelman Digital & Crimson Hexagon

Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.

avatar for Elizabeth Breese

Elizabeth Breese

Senior Content and Digital Marketing Strategist, Crimson Hexagon
| Elizabeth Breese, PhD is a social scientist and social media analyst. Bridging the academic and social media analytics worlds, Elizabeth researches how people interpret the social world by analyzing social media. With Crimson Hexagon, she uses the ForSight social media analysis platform to discover public opinion about current events, politics, and social issues and manages the Social Research Grant Program.

avatar for Mitch Brooks

Mitch Brooks

Senior Research Strategist, Crimson Hexagon
Mitch Brooks is the Senior Research Strategist at Crimson Hexagon. In this role he works across departments to develop analytics, tools, and methodologies to answer customers' complex business questions.Before Crimson Hexagon, Mitch was an analyst at a sales and marketing consultancy in the consumer packaged goods industry. Mitch has a BA in Computer Science from Williams College.
avatar for Richard Ng

Richard Ng

Vice President, Insights and Intelligence, Edelman Digital
Richard Ng is Vice President of Insights and Intelligence with Edelman Digital NYC. In this role he leads development, implementation, and standardization of consumer intelligence practices for the group.Richard holds a Masters degree in Political Science from Wilfrid Laurier University where he specialized in Internet Social Theory. An early proponent of critical research in the space, Richard submitted the department’s first Graduate... Read More →
avatar for Sean Rusinko

Sean Rusinko

SVP Digital Strategy, Verndale
Sean’s digital strategy practice provides the research, data and insights that are the basis of all Verndale client engagements. From discovery and analysis to strategy implementation, Sean’s team helps clients take advantage of the latest digital marketing technologies, strategies and innovations to achieve their business goals. A frequent speaker and a thought leader on marketing innovation and digital marketing technology, Sean... Read More →
avatar for Guen Yi

Guen Yi

VP, Analytics Insights, The Walt Disney Company
Guen Yi is the VP, Analytics Insights at The Walt Disney Company focusing on digital analytics for Motion Picture business. Previously, Yi was part of the Disney Parks division. Yi has been with Disney for five and a half years.

Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Crimson Hexagon


The Tech Innovations Driving the Future of Retail -
Featuring Alex and Ani, Leaf, Mobile Monday Boston, PayPal Media Network & Rue La La
Learn how new technologies are changing the traditional retail shopping experience.  Retail brick and mortar retailers are experimenting with wall-sized tablets, mobile point of sale systems, indoor location tracking, and sales assistance through the mobile phone.  Simultaneously, eCommerce retailers are adapting to a wave of iPad and tablet shoppers that has reached 10% of online purchases.  We'll hear what industry experts have to say about which technologies are currently making the most impact and what changes the future may bring from Google Glass to Big Data.

avatar for Ryan Bonifacino

Ryan Bonifacino

Vice President, Digital Strategy, Alex and Ani, LLC
Ryan Bonifacino is the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 850 employees, Alex and Ani is currently the fastest growing mid-sized retailer in the US, operating a multi-channel business model that includes over 35 inline retail stores, thousands of retail partners and multiple ecommerce and... Read More →
avatar for Matt Gross

Matt Gross

Founder, Mobile First Software
Matt is founder of strategy consultancy Mobile First Software and nonprofit industry association Mobile Monday Boston. As part of the founding management team at WHERE (now eBay), Matt launched some of the first apps to reach a million downloads on iPhone and Android and implemented the first successful mobile app developer program. Previously at MapQuest he managed the first US blockbuster paid mobile app. He currently serves as advisor... Read More →
avatar for Sarah Hodkinson

Sarah Hodkinson

Director of Marketing & Sales Strategy, PayPal Media Network
Sarah is the Director of Marketing and Sales Strategy at PayPal Media Network. In addition to overseeing all marketing programs, Sarah plays a key role in developing the go-to-market strategy and evangelizing omnichannel media solutions across the broader PayPal organization. Prior to the acquisition of WHERE by PayPal, Sarah managed strategic partnerships, working with Constant Contact, AT&T and RIM.   Sarah has over 15 years of... Read More →
avatar for Drew Lewis

Drew Lewis

Head of Product Management, Leaf
Drew Lewis is a founding team member and Head of Product Management at Leaf, a Boston-based company building a mobile commerce platform for small and medium sized businesses. Before joining Leaf two years ago, he previously worked at Google. Drew is a graduate of Colorado College with a degree in Economics and Chinese.
avatar for Mike Putnam

Mike Putnam

VP Mobile, Kayak
Mike Putnam leads the mobile business for Rue La La, including strategy and execution across all mobile app platforms. Before joining Rue La La, Mike was VP Product at Jana, a VC-funded mobile marketing startup in Boston. Previously, Mike led mobile for TripAdvisor, launching their mobile website and apps in 18 languages and growing usage to 20 million monthly unique visitors.

Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Mobile Monday Boston


How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle
Discover how modern marketing techniques move prospects along their buying journey to drive revenue. The role of marketing has significantly changed in the digital world. Buyers are self-educating online and making purchasing decisions well before ever speaking to sales. New marketing techniques such as social media and the use of compelling content have re-defined the modern marketer. In this presentation you will learn how companies are taking advantage of marketing automation and social media platforms to drive revenue.

avatar for Steve Woods

Steve Woods

Former CTO & Co Founder, Eloqua - GVP Software Development, Oracle, Oracle | Eloqua
Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. | | Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book... Read More →


Wednesday October 16, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Marketing’s End Game: Grow Customer Value Through The Right Experiences -
Featuring Nanigans, VSnap, and ISITE Design

Companies that are loved win.
As power shifts from brands to customers, earning strong customer relationships is the high ground of business. Three Boston innovators will share how they are helping brands to use data, empathetic design and systems to make personalized experiences that help them win with customers.

Dan Slagen of Nanigans will talk about how to find and gain the best new relationships for your firm. David McLaughlin of Vsnap will describe how brands can use new media to more personally build those connections. And Dave Wieneke who leads management consulting at ISITE Design will talk about how firms are changing their service design and operations to build a long term right to win with their best audiences.

avatar for Dave McLaughlin

Dave McLaughlin

CEO, Vsnap
Dave McLaughlin is CEO and Co-Founder of Vsnap, an award-winning video messaging platform used by enterprise clients in Sales & Support to create and send quick, personal videos that bring warmth into client interactions. Previously, Dave was Co-Founder of Fig Card, a mobile payments startup acquired by PayPal in 2011. Dave is also an award-winning filmmaker and playwright and wrote or directed movies with stars such as Eliza Dushky... Read More →
avatar for Dan Slagen

Dan Slagen

SVP, Marketing, Nanigans
Dan Slagen is currently SVP of Marketing at Nanigans, working to reengineer performance marketing at scale across social media and mobile advertising via predictive lifetime value. Nanigans works with over 250 of the largest advertisers globally such as eBay across the e-commerce, retail, financial services/insurance, travel and gaming verticals. Dan has been featured in publications including the New York Times, Forbes, Mashable, Business... Read More →
avatar for Dave Wieneke

Dave Wieneke

Digital Strategy Director, ISITE Design
Dave heads ISITE’s Digital Strategy practice, which helps clients align their digital ecosystems for greater reach and impact. What this means is that he helps complex organizations create authentic valuable experiences for the audiences they care most about. He is a faculty member at Northeastern University and Rutgers University, where he teaches graduate courses in digital business, social branding and mobile design. Dave is an... Read More →

Wednesday October 16, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner ISITE Design


New Balance: Redefining Running as a Social Activity -
Featuring New Balance and Arnold Worldwide
Running is evolving. It’s becoming more social. The boundaries are being broken. And technology is redefining what’s possible.

New Balance’s new campaign, Runnovation, celebrates this convergence of sport and technology. So it was only natural that as global leaders in the running category, New Balance applied the same philosophy to their Marketing, developing a new global content ecosystem that mirrors the movement.

Join New Balance and Arnold Worldwide as they talk about the Runnovation effort and its solution to changing needs of brands today, which demands more stories more frequently to drive awareness, engagement, purchase and, ultimately, advocacy.

Running just got a lot more interesting.

avatar for Hilary Keates

Hilary Keates

Director, Global Marketing and Brand Management, New Balance
As Director, Global Marketing and Brand Management, Hilary leads global marketing to support the New Balance brand and product line. This includes managing advertising, brand equity, cause-related marketing, public relations, channel marketing, integrated marketing, and in-house creative services department. | Prior, she was responsible for managing global equity, advertising and packaging for P&G’s $750MM Venus brand. She led... Read More →
avatar for Drake Pusey

Drake Pusey

VP, Director of Digital Platforms, Arnold Worldwide
As Director of Digital Platforms at Arnold Worldwide, Drake combines his experience in design, development, and UX, to show clients new ways to engage and inspire consumers through technology. Drake believes everyone can win. By designing brand experiences that cause fewer interruptions and deliver more value, Drake brings into alignment the sometimes-competing objectives of a business and its consumers, to create ecosystems that last. He... Read More →

avatar for Arnold


Arnold Worldwide is a global communications company proud to represent a diverse portfolio of clients including Aetna, American Eagle Outfitters, Carnival Cruise Lines, CVS/pharmacy, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel 's, Kohler, McDonald's, Milk-Bone, New Balance, Ocean Spray, Panasonic, Progressive, Sanofi, Titleist, truth®, Tyson Foods, Unilever, University of Phoenix, Vertex, Volvo and many other... Read More →

Wednesday October 16, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Arnold Worldwide


Fireside Chat with Ultimate Career Guru Dan Schawbel: An AMA Mixer Event

AMABoston will be joining FutureM for their Future of Marketing event on October 16 for a lively fireside chat with Career Guru Dan Schawbel, author of Promote Yourself: The New Rules for Career Success. Dan will share his latest research on how Gen Y can equip themselves with the unique skills and messages that they’ll need to get ahead today and for the rest of their careers. The event will be moderated by AMA President Alice Stein.

FutureM attendees will receive one free drink ticket (good for beer only.) FutureM attendees will need to show their event access pass in order to be admitted. Please note that limited seating is available, the event is on a first come, first serve basis.

avatar for Alice Stein

Alice Stein

Director of Strategic Growth/Business Development, KHJ Brand Activation
Alice Stein is the President for the Boston Chapter of the American Marketing Association and the Director of Strategic Growth/Business Development for KHJ Brand Activation. Alice is a multi-disciplined brand marketer, who brings more than 13 years of experience working client-side for startups and global corporations to the world of advertising. As the director of strategic growth and business development for KHJ Brand Activation, she ensures... Read More →

avatar for Dan Schawbel

Dan Schawbel

Managing Partner, Millennial Branding
Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future, now in 13 languages. His second book, Promote Yourself: The New Rules For Career Success, will be released in 2013 by St. Martin's Press. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as Wired... Read More →

Wednesday October 16, 2013 5:30pm - 7:00pm
Back Bay Social 867 Boylston St, Boston MA
  • Session Partner American Marketing Association - Boston Chapter


Opening Night Party -
Awesome Apps and Cocktails at Towne Stove & Spirits
Opening night is the kickoff event to the biggest marketing festival in Boston. It's a celebration of our awesome community and a get-together of the industry’s best and brightest from around the country. How better to launch a great week than a party!? Fantastic music, food and drinks will get us rolling. Join us for the biggest celebration of marketing innovation during FutureM week – Opening Night is sure to rock you.

*You must be 21 to attend this event

Wednesday October 16, 2013 6:30pm - 9:30pm
towne stove & spirits 900 Boylston St, Boston MA
  • Session Partner MITX
Thursday, October 17


Keynote: Smarter Social Strategies -
Umang Shah, Director of Social Strategy at Walmart
Reputation management, data and analytics, content, influencers, real-time response, engagement relationship building...all important considerations for today's modern marketers in building social strategies.

In this fireside chat with Umang Shah, Director of Social Strategy at Walmart, learn how Walmart has built better social media strategies with reputation management top of mind. He'll delve deep into their analytical and data-driven approach to building smarter strategies and and it's impact on developing deeper relationships.

avatar for Brian Morrissey

Brian Morrissey

Editor-in-Chief, Digiday
Brian Morrissey is the editor-in-chief of Digiday, a vertical media company that covers the digital media and marketing industry. Prior to joining Digiday in 2010, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences in the United States and Europe. He has nearly a decade of experience in the industry... Read More →

avatar for Umang Shah

Umang Shah

Director of Social Strategy, Walmart
Umang Shah is the Director of Social Strategy for Walmart, where he is responsible for leveraging social technologies to help protect, manage, and improve the Company’s reputation. Umang has focused on a data-driven approach to develop strategies to tell Walmart’s in a more compelling and relevant way. Prior to this, he led Social Media efforts for Microsoft, focused on Small and Medium Businesses. Umang has had a diverse... Read More →

Thursday October 17, 2013 8:30am - 9:15am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction -
Creating an end-to-end experience- Featuring Speakers from R2Integrated & The Hershey Company
You know how to create an in-person brand experience and you know how to create an online brand experience, but how do you create an intersection between the online and offline worlds? Jeff Sommer, Digital Marketing Manager for The Hershey Company and Eric Jones, Vice President of Digital Marketing at R2integrated, a social media agency partner for Hershey’s® Chocolate World® Attraction, will discuss how marketers can integrate online customer experiences with live experiences while making them personalized and memorable to foster brand advocates.

Hershey’s® Chocolate World® Attraction has leveraged innovative 4D digital technology to create real-time virtual experiences and is on the forefront of associating this “live digital” experience with its social marketing by incorporating the Hershey’s® Chocolate World® characters that are integral brand assets. This session will discuss how to identify and create integrated online and in-person experiences that will resonate with your customers. You will learn how to maximize and repurpose your existing assets to create a genuinely personal experience for your customers. And, if you wonder how technology will continue to enable customized experiences both online and offline, this session will discuss the intersections (and collisions!) of online, mobile and in-person marketing.

Hershey’s® Chocolate World® Attraction launched a first of its kind 4D experience, Hershey’s Great Chocolate Factory Mystery™, at the Pennsylvania location and is on the forefront of using technology to create virtual experiences that will connect customers with a “live digital” experience.

avatar for Eric Jones

Eric Jones

VP, Digital Marketing, R2integrated
Eric Jones oversees the strategy and execution of integrated marketing communications programs that incorporate the cross-channel disciplines of digital marketing, social marketing, branding, and technology integration. He brings over 14 years of integrated marketing and communications to his work on a variety of clients from technology to real estate, financial, non-profit, and consumer focused. Included in the account management and... Read More →
avatar for Jeff Sommer

Jeff Sommer

Digital Marketing Manager, The Hershey Company
Jeff Sommer leads digital marketing efforts for The Hershey Experience™ division to drive attendance, retail and attraction sales for the worldwide retail locations. He is responsible for the development and execution of digital marketing, traditional marketing, publicity, public relations, digital advertising, in-store events, and in-store retail digital signage and interactive/experiences. He maintains a strong digital presence... Read More →

avatar for R2integrated


R2integrated is at the intersection of digital marketing and technology and at the forefront of delivering strategic solutions that generate results. Our approach is based on the understanding that customers need relevant content in a way that is engaging and inspires action. We identify and understand customer behaviors, what we want to measure and work backward to apply content delivery solutions in the channels that will matter most... Read More →

Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner R2integrated


Better than Red Bull: Converting your Brand into an Entertainment Hub -
Speakers from Walden Media, FoA Entertainment, Matthew Valentinas Law & ZoomTilt
Branded video entertainment is at the beginning of a wave. A few savvy companies like BMW, Degree, Red Bull, and Old Spice have figured how to turn branded video into ginormous successes but most brands and companies are left with low viewership and questionable ROI. Exploring the intersection of advertising and entertainment in this interactive TV show pitch session, ZoomTilt and their team of creative experts will present online TV show concepts based on the audience-submitted companies in the room. Audience members will see how seasoned video creatives turn a brand identity into great video stories, and participants in the pitch session will leave with video ideas that will keep their customers coming back week after week to see more.

avatar for Anna Callahan

Anna Callahan

CEO, ZoomTilt
Anna graduated from the University of Michigan with a math degree, and went on to the most logical career: jazz trumpet player. After two cds, being featured on United Airlines, and touring Brazil, she moved to Boston to learn computer science. While working as a software engineer for 3M, Raizlabs, Techstars, and various startups, she pursued independent filmmaking in her off-hours, directing eight short films. Her first web series was a... Read More →
avatar for Evan Rimer

Evan Rimer

Coordinator, Walden Media
Evan Rimer is the Coordinator of Walden Family Theater, a hub of Walden Media. Walden Media specializes in entertainment for the whole family, creating movies, books and television series that spark the imagination and delight all generations. Past award-winning films include: “The Chronicles of Narnia” series, “Journey to the Center of the Earth,” “Nim’s Island,” “Charlotte’s Web,&rdquo... Read More →
avatar for Shannon Vossler

Shannon Vossler

Head of Development, FoA Entertainment
Shannon Vossler is a flannel-wearing, whiskey-drinking, cigar-smoking kind of gal who can develop the heck outta some television. With two degrees under her belt from Boston University, as well as stints at Scout, the Boston POPS, Moore Huntley, and Powderhouse, Shannon’s passion for creating “somethin’ outta nothin’” has driven dozens upon dozens of pitches for major cable networks. She prides herself on being a... Read More →
avatar for Vladimir Zelevinsky

Vladimir Zelevinsky

Playwright, screenwriter, script doctor
Vladimir studied nuclear physics at MIT, which he naturally followed by working as an art critic for The Boston Globe and four years as a playwright-in-residence at Theatre Cooperative. His plays were produced in Boston, New York City, all over the USA, in Canada, Ireland, and UK. He was awarded the 2012 Turner Cassity prize for the Best Short Play in Verse and the 2013 grant for Dramatic Writing from Massachusetts Cultural Council. His... Read More →

Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner ZoomTilt


Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ

From software to journalism, consumers and business leaders expect so much for free. It's disrupting business models and forcing producers to shift to higher-value/highly-differentiated niches, or switch to other monetization models, such as selling off user data or hocking ads. When the expectation is “free and cheap,” how do you market premium offerings that will sustain a business model?  Join Seth Miller of Miller Systems and a panel of seasoned marketers to explore the current and future challenges that "freebies" present for today's and tomorrow's B2B focused organizations.

avatar for Alex Gramling

Alex Gramling

Chief Marketing Officer, W3 Companies
As Chief Marketing Officer for W3, llc, Alex Gramling directs marketing strategy for the firm’s portfolio companies in the healthcare and technology arenas. He has held past marketing leadership roles at Express Scripts as well as several venture-backed startups, including iVillage.com and drugstore.com, where he shared a U.S. patent for site functionality. Alex is also founder of Christmas Tree Santas, a 501c3 non-profit that spreads... Read More →
avatar for Seth Miller

Seth Miller

Founder and CEO, Miller Systems
Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage their web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and brightest consultants, providing a wide range of clients both in and outside New England with valuable counsel and measurable results. A few clients Miller Systems has... Read More →
avatar for Dan Schleifer

Dan Schleifer

President and Co-Founder, ChartIQ
Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform. Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Marketing at SAVO Group, responsible for both Corporate and Product Marketing.
avatar for Tabrez Syed

Tabrez Syed

Vice President of Products, Spiceworks
Tabrez Syed is the vice president of Products at Spiceworks, the network for IT that's transforming how $1 trillion in technology products and services are managed, marketed and sold each year. Syed joined Spiceworks in 2006 and oversees the design of features that have made Spiceworks the destination for more than 2.6 million IT professionals and 2,300 technology vendors. Syed has worked in the technology industry for more than 15 years... Read More →

avatar for Miller Systems

Miller Systems

Since 1995, the award-winning team at Miller Systems has helped mid-market and enterprise sized organizations solve business problems using user experience and technology solutions. We consistently strive to balance the real-world needs of the human beings who use technology to get work done with the technical challenges inherent in the tools. Our goal remains simple: deliver high quality experiences that help our clients meet their goals.

Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Miller Systems


PR is Marketing's Future -
Featuring Speakers from Springpad, The Holmes Report, HB Agency, allen & gerritsen, Mullen & Connelly Partners

Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.

avatar for Brian Carr

Brian Carr

VP of Marketing, Springpad
Brian Carr is the VP of Marketing at Springpad, a web, native IOS and Android productivity app approaching 5 million downloads. He has more than 20 years of significant experience dramatically expanding internet brands and exponentially increasing sales with proven track record with online sales, mobile marketing, and scaling successful startups. His past experience includes working for brands such as Avenue100 Media Solutions, owned by the... Read More →
avatar for Christian Megliola

Christian Megliola

Director of Public Relations and Social Strategy, Connelly Partners
In a career spanning PR, social media and journalism, Christian brings strategic communications and content generation experience as Director of Public Relations and Social Strategy. His primary role is to help Connelly Partners’ brand teams develop integrated content strategy platforms that increase exposure and customer engagement.  | | Christian previously worked at Regan Communications as Chief Strategy Officer for Sports... Read More →
avatar for Mark O'Toole

Mark O'Toole

Managing Director, PR & Content, Hb Agency
Mark grew up destined for PR. He became a regular reader of the Globe, Herald and New York Times at age 11. He went to one of the country’s best communications schools, Emerson College. He worked in TV for a dozen years. He has 10,000 songs on his iPod. And he’s a true believer that public relations -- creating and delivering the right message in the right way to the right audience -- is a completely awesome way to solve marketing... Read More →
avatar for Tim Reeves

Tim Reeves

Principal, allen & gerritsen
Tim Reeves brings a&g's clients the unique benefits of three distinct careers. Tim was an award-winning journalist with the Pittsburgh Post-Gazette. He became press secretary to Pennsylvania Governor Tom Ridge in 1995 and served as his chief communications strategist. Tim joined Neiman in 2001 and led successful strategic marketing and crisis PR efforts with clients like Sunoco and Dietz & Watson. Tim ultimately became CEO of... Read More →
avatar for Aarti Shah

Aarti Shah

Senior Editor, The Holmes Report
Aarti Shah is senior editor at the Holmes Report and its innovation brand Insight + Innovations (IN2), where she covers the blurring lines between the marketing disciplines, analytics, social media and content marketing. She is also leading the Holmes Report 's IN2 Summit: Charting the Future of Engagement slated for January 2014 in San Francisco. | | Prior to joining the Holmes Report, she was at the Boston-based PR firm March... Read More →
avatar for Anne Weiskopf

Anne Weiskopf

VP of Business Development, Digiday
Anne Weiskopf is VP of Business Development for Digiday, a digital media company who uncovers and reports on the enormous transformation that brands, agencies and publishers are undergoing in a digital, mobile and social age. Anne brings more then 20 years experience in media sales and business development, with a focus on high-tech, digital and social media. Based upon her passion for journalism and new media models, Anne was awarded a... Read More →

Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner HB Agency


Creativity in a Big Data World -
Presented by Mullen, Sports Illustrated, Skyword + others

What is the role and definition of creativity in the data-driven marketing world of the present and future?  If everyone is using the same basic data and algorithms what will set marketers and brands apart to achieve exponential success versus their competitors? Ultimately, creativity will be the leverage in Big Data. The real questions are how will creativity be defined and how will it be done? This session brings together leading Marketing Clients, Mass Media Publishers, Agency Creative Technologists, Custom Content Creators and Branded Newsroom Editors to reveal the new opportunities enabled by Big Data. They will discuss how they will conceive, produce, customize, target and deliver creative content fueled by data-driven logic that is more engaging and effective. 

Audience:  This discussion should appeal to clients, agencies, technical and creative talent, media suppliers.

avatar for Matt Bean

Matt Bean

Managing Editor, SI.com at Sports Illustrated
Matt runs editorial strategy and operations for SI.COM - creating and distributing content across the entire digital spectrum. Before joining SI, Bean spent eight years as an editor and digital executive at Rodale’s Men's Health, launching more than 30 mobile applications, winning a National Magazine award for best interactive tool, and launching a first-to-market digital magazine platform on the iPad. Bean guided Men’s... Read More →
avatar for Sean Corcoran

Sean Corcoran

SVP, Director of Digital and Social Media, Mediahub/Mullen
Sean helps drive the digital vision for Mediahub/Mullen using his | expertise in online advertising, social marketing, emerging media and | agency relationships and structure. He has 14+ years of industry | experience working on a diverse set of brands including JetBlue, | National Geographic Channel, Timberland, Bose, Phillips, AOL, | RadioShack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, | MasterCard, Johnson &... Read More →
avatar for Matt Creamer

Matt Creamer

Associate Creative Director/Executive Editor, kbs+
Matt Creamer is associate creative director/executive editor of the | Content Labs at kbs+. In this role, he oversees the editorial product | created for brands like Intel and American Express and runs the | just-launched content studio and newsroom. He came to the agency world | after more than a decade as a journalist during which he wrote and | edited for a variety of newspapers, magazines and websites. Most | recently, he was editor... Read More →
avatar for Jen Lowe

Jen Lowe

Associate Research Scholar, Spatial Information Design Lab, Columbia University
| Jen Lowe has a Master’s degree in Information Science, focusing on government data and secrecy, information seeking behavior, and online searching. She completed graduate work in pure mathematics and a B.S. in applied mathematics, and provides data analysis and scientific programming for the Research Foundation at California State University. Jen is passionate about open data and open source tools, especially R, Python, and... Read More →
avatar for Rob Murray

Rob Murray

President, Skyword
As president of Skyword, Rob Murray is responsible for the go-to-market | teams at Skyword including sales, marketing, strategic services and | writer services. Before joining Skyword, Murray was Global President of | iProspect, overseeing the global growth and expansion of the brand. | iProspect grew to more than 1,725 employees in 55 offices across 40 | global markets during his tenure. He also served as CEO of iProspect | U.S. from... Read More →
avatar for Matthew Ray

Matthew Ray

SVP, Director of Creative Technology, Mullen
Mathew leads creative technology for Mullen on Acura and Google. He | joined Mullen from Crispin Porter + Bogusky where he led creative | technology on Volkswagen, Microsoft, Coca-Cola, Dominos, Metlife and | Jose Cuervo. Prior to CP+B, Mathew served as Director of Research and | Development for IQ Interactive in Atlanta and produced award-winning | work for Audi, IBM, the National Geographic Channel, Royal Caribbean and | UPS. While... Read More →

avatar for Mullen


Mullen is a "hyperbundled" agency, integrating disciplines from creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. Mullen specializes in working with thought leader brands, including Acura, Google, JetBlue, Zappos, U.S. Cellular, FAGE, American Greetings and iRobot. Mullen has been named to the Advertising Age Agency A-List and as one of... Read More →

Thursday October 17, 2013 10:45am - 11:45am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Dunkin’ Turbo Shot -
Presented by Dunkin' Donuts & Hill Holliday

One of the biggest challenges in marketing today is finding effective ways to reach millennials. This year, Dunkin’ Donuts invited student groups from the Boston area colleges and universities to present innovative approaches in how Dunkin’ can help engage more millennials. In this session, the student groups will present their ideas to a panel of Dunkin’ Donuts, Hill Holliday and industry professionals. At the end of the event, a brilliant and new marketing technique will be born.

avatar for Brent Feldman

Brent Feldman

EVP, Group Account Director, Hill Holliday
Brent Feldman lives to help his clients grow their business and their brands. As EVP, Group Account Director at Hill Holliday, Brent leads an integrated group of marketers in developing award-winning communications for Dunkin’ Donuts, one of the most beloved brands on the planet. Prior to joining Hill Holliday, Brent was Director of Account Management at Publicis, where he led efforts on big brands like Nestle, Jim Beam, and... Read More →
avatar for J. M. Henderson

J. M. Henderson

Writer & Forbes Contributor, Forbes
J. M. Henderson is the founder of her own content marketing and media relations training firm, Secret Agent Research, as well as a business journalist for Forbes and an award-winning blogger. Her clients come from fields as diverse as law, government, UX design and emerging tech and her work has appeared in venues such as The Atlantic, NPR and Salon. J. M. is frequently called upon to provide perspective as a media expert in the areas of... Read More →
avatar for Paige Salvia

Paige Salvia

Digital Media Supervisor, Hill Holliday
Paige is a Digital Media Supervisor at Hill Holliday. Over her four years with the agency, she has led client initiatives across display, mobile, social, paid search, and programmatic buying. Paige has experience with numerous verticals from healthcare to retail as well as varying client objectives from driving in-store sales to influential word of mouth. | | While growing her career in the digital space, Paige has also assisted in building... Read More →
avatar for Scott Hudler

Scott Hudler

VP, Global Consumer Engagement, Dunkin’ Donuts
Scott Hudler is the Vice President-Global Consumer Engagement for Dunkin’ Donuts. He is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries.  Previously Scott was the Vice President-Brand Marketing where he was responsible for brand marketing activities such as category management... Read More →

avatar for Dunkin' Donuts

Dunkin' Donuts

Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the world's leading baked goods and coffee chain in the world.

Thursday October 17, 2013 10:45am - 11:45am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Dunkin' Donuts


The CMO and CIO – Getting Along for the Sake of the Future of Software -
Featuring Larry Weber, Chairman of Racepoint Group
CMO. CIO. Think back to five years ago. Did you ever think these two titles would ever have anything to do with one another? Nope. Never. Not a chance.

In today’s visual and digital world, the future of software is changing. As the software model continues to shift from BtoB to BtoC, we can expect the CMO and CIO to come together in order to provide a seamless and smooth transition as far as the user experience is concerned. This involves anything from ‘easy-on-the-eyes’ design to building and marketing platforms that are geared towards BYOD and the consumerization of IT.

Larry Weber, Chairman of the W2 Group and Racepoint Group will talk about how these two roles must learn to get along in one space, and the importance of reinventing themselves as their roles evolve and continue to change. The most successful companies will adapt and embrace the changing roles of the C-suite. In today’s world, businesses can’t stay relevant by staying the same; they must change and evolve over time by reacting to market conditions. The marriage of a marketing-savvy CIO and a tech-savvy CMO is a brilliant one that can pay off drastically. But the real test is patience – and acceptance internally, in order to effectively execute externally.

avatar for Larry Weber

Larry Weber

Chairman, Racepoint Group
Larry Weber is Chairman of Racepoint Group, a global communications agency at the intersection of influence and action. A globally known expert in PR and marketing services, Larry is passionate about the convergence of technology and communications. In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The... Read More →

Thursday October 17, 2013 10:45am - 11:45am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner The W2 Group


Keynote: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment -
Featuring: Anita Elberse, Professor of Business Administration, Harvard Business School

What is the effect of digital technology on the entertainment industries and their business models? What’s next at the intersection of new technology and pop culture? Award-winning Harvard Business School professor Anita Elberse will discuss her new book, "Blockbusters" (launched on October 15, 2013), in which she shows that although digital technologies are undeniably transforming the entertainment landscape, building a business around blockbuster bets remains the surest path to long-term success. Along the way, she reveals why the search for the next blockbuster is so costly, why superstars are paid unimaginable sums, and which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals in the digital age.

For more information, see: http://blockbusters-thebook.com/

avatar for Anita Elberse

Anita Elberse

Professor of Business Administration, Harvard Business School
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.  | | An award-winning teacher and scholar, Professor Elberse develops and teaches an MBA course covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum. She is also the faculty chair of a new executive education program on the entertainment business. In her... Read More →

Thursday October 17, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Is Marketing & Ad Tech Wall Street Gold or the Next Bust? -
Featuring AGC Partners, Flybridge Capital Partners, Lattice Engines, Nanigans & TheStreet, Inc.
Over the past several years, investment in emerging marketing and advertising technology companies has expanded wildly despite a growing chorus of warnings that the market is overhyped. Companies like Buddy Media and Neolane have been scooped up for hundreds of millions of dollars by larger players, who recognize the transformational role that technology is playing in a shifting marketing and advertising world. Now, some of these tech startups are beginning to dip their toes in the public markets. Debates are swirling around the true value of these companies. Will they bring a boon in public markets or is the marketing and advertising technology ecosystem really overhyped? A panel of VCs, Wall Street analysts and top technology execs will face off, offering their opinions and predictions on advertising and marketing tech’s future.

avatar for Elisabeth DeMarse

Elisabeth DeMarse

Chair, President and Chief Executive Officer, TheStreet, Inc.
Ms. DeMarse is an information and media industry veteran with broad experience in the digital information business, traditional media (television, radio, book and magazine publishing) and new media. Her particular expertise is developing new products and brands. She is a financial services industry expert with extensive US and international business experience in financial information and technology. Her 20-year employment history includes... Read More →

avatar for Jeffrey Bussgang

Jeffrey Bussgang

General Partner, Flybridge Capital Partners
Jeff is a former entrepreneur (Upromise, Open Market) who joined Flybridge Capital Partners in 2002 and focuses on the consumer, marketing services, e-commerce, software and mobile start-up markets. On the side, he serves as a Senior Lecturer at Harvard Business School where he teaches a class on entrepreneurship and lean start-ups called Launching Technology Ventures and has co-authored five HBS cases. In 2010, he wrote and published a book... Read More →
avatar for Marc Grabowski

Marc Grabowski

Chief Operating Officer, Nanigans
Marc Grabowski has been Chief Operating Officer of Nanigans, Inc. since August 21, 2012. Mr. Grabowski is responsible for sales, marketing, business development and operations teams at Nanigans. Mr. Grabowski worked for a nine-year sales career at Yahoo! where he served as Vice President of Media Sales at North America. He was a top online display advertising sales executive at Yahoo!, driving the Interclick acquisition and leading Genome... Read More →
avatar for Jon Guido

Jon Guido

COO and Partner, AGC Partners
Jon is a partner in the investment banking group of AGC Partners, with a focus on digital media, Internet, tech-enabled services and communications sectors. In his 13 years as an investment banker, Jon has completed more than 55 strategic and financing transactions with leading technology companies and investors such as ACS, Cisco Systems, ConstantContact, eBay, IAC, Tekelec, Zynga, 3Com, Welsh, Carson, Anderson & Stowe, and The Carlyle... Read More →
avatar for Brian Kardon

Brian Kardon

CMO, Lattice Engines
Brian is responsible for demand generation, thought leadership, and integrated marketing programs at Lattice Engines, a big data and predictive analytics company for marketing and sales.  Prior to Lattice Engines, Brian was a driving force behind Eloqua's explosive growth and leadership in the Revenue Performance Management sector, leading to their public offering in 2012 (Nasdaq: ELOQ) and subsequent purchase by Oracle.  Before... Read More →


Thursday October 17, 2013 1:05pm - 1:50pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA


Marketing Gets Nerdy, Embraces Big Data and Open Source -
Featuring Speakers from Acquia, Genuine Interactive, Harvard Graduate School of Education, & High Start Group
Hear from a panel of digital marketers who have embraced the new digital realities, and have learned how to be agile, innovative and successful. Through rapid iteration and innovation, these marketers are capitalizing on the opportunity to deliver fully integrated digital experiences that are personalized and relevant to their targets.

Learn how cloud technologies and open source software are major disrupters to the marketing engine. Together, they're providing the tools to succeed in a highly competitive and rapidly changing marketplace. Discover how the cloud and open source are enabling great campaigns across multiple channels that encompass relevant content, engaging social interaction and a path for buyers to continue -- and complete -- their journey.

avatar for John Grayson

John Grayson

CEO, Genuine Interactive
John brings more than 20 years of sales, marketing and operations experience to Genuine Interactive. Throughout his career, John has established a strong track record of producing results, driving growth and developing new markets. Prior to joining Genuine Interactive, John was COO for Realinterface Expert Systems, an Annapolis-based start-up software company serving the pharmaceutical and healthcare industries. John has an MBA from... Read More →
avatar for Bryan House

Bryan House

VP Product Marketing, Acquia
Bryan House will serve as moderator for this session. Bryan joined Acquia in 2008 to run product marketing. He came to Acquia from EMC, where he managed product and outbound marketing for Documentum’s knowledge worker business. Prior to EMC, Bryan worked in product marketing and product management in the social business and collaboration technology space, after brewing beer professionally for seven years. Bryan lives in the Boston... Read More →
avatar for Scott Lozier

Scott Lozier

Senior Web Developer, Harvard Graduate School of Education
avatar for Nitzan Shaer

Nitzan Shaer

Managing Partner, High Start Group
Nitzan Shaer is managing partner and co-founder of High Start Group, a firm focused on helping startups and Fortune 500 companies create and launch breakthrough products. Before High Start Group, Nitzan founded the mobile product group at Skype, where he led the development and marketing efforts to bring Skype to mobile phones. Previously, Nitzan successfully managed the development of three global products in the mobile and embedded... Read More →

avatar for Acquia


Acquia is where great digital experiences begin. Acquia is helping some of the world's leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. Join the more than 3,800 organizations that are moving at the speed of the web with Acquia's solutions for content, community and commerce. Acquia offers developer tools, cloud solutions and global expertise to drive success the open source way.

Thursday October 17, 2013 1:05pm - 1:50pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA


The Future of Television + the Living Room -
Featuring Speakers from: Viacom Entertainment Group, Digiday, MSG Networks and Roundarch Isobar

2013 is arguably the tipping point for the digital disruption of the television industry. While broadcast networks are seeing double-digital percentage ratings decreases, Netflix and Amazon are producing their own content. As time-shifted viewing increases and we view content on countless types of screens, old ways of measuring viewership seem less and less reliable. This panel lead by Roundarch Isobar will examine the disruption of television from the point of view of the leaders who are leading the innovation in the television space. They'll examine the challenges networks face from digital in the coming years, and how digital agencies and startups can take advantage of it.

avatar for Ben Hurst

Ben Hurst

Vice President, Mobile and Emerging Platforms, Viacom Entertainment Group
Viacom Entertainment Group is comprised of a multi-platform portfolio of brands featuring the COMEDY CENTRAL, Spike TV and TV Land cable channels and Web sites as well as Internet sites Atom.com and GameTrailers.com. Hurst oversees all discrete application/services development for new digital platforms and mobile sites. He works as a bridge between the content and marketing teams and the product and tech development organizations. Hurst... Read More →
avatar for Ocean McAdams

Ocean McAdams

SVP of Programming & Acquisitions, MSG Networks
Ocean MacAdams is the SVP of Programming & Acquisitions at MSG Networks, where he is responsible for MSG Networks' overall content strategy including the development and production of original programming, acquisitions and scheduling for MSG and MSG+. Previously, Ocean was the general manager of The Warner Sound, Warner Music Group's premium YouTube channel. He also spent two years as SVP of Programming at Current TV where he led the... Read More →
avatar for Dave Meeker

Dave Meeker

VP of Emerging Technology, Roundarch Isobar
Dave balances time between strategy, user experience design and technology innovation, with a primary focus in helping to drive innovation for clients, keeping them abreast of where web, mobile, TV and screen-based, interactive technologies are headed as well as how the changes in the industry will impact their business. Aside from client and partner work, Dave serves as co-director of the Roundarch Labs team, which acts as means of idea... Read More →
avatar for Brian Morrissey

Brian Morrissey

Editor-in-Chief, Digiday
Brian Morrissey is the editor-in-chief of Digiday, a vertical media company that covers the digital media and marketing industry. Prior to joining Digiday in 2010, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences in the United States and Europe. He has nearly a decade of experience in the industry... Read More →
avatar for Josh Normand

Josh Normand

Vice President of Sales, Media for N.A. & Europe, Brightcove
Josh Normand is the vice president of sales, media, for North America and Europe at Brightcove. In this role, he is responsible for leading strategic sales efforts within the digital media vertical and managing the company's media sales force across the North American and European regions. Prior to joining Brightcove, Josh held senior sales positions at Adobe, Macromedia and Allaire. Josh earned his B.S. in economics from the University of New... Read More →

Thursday October 17, 2013 1:05pm - 1:50pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Roundarch Isobar


Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive
The future of digital marketing is not a choice between imagination and analysis, or big ideas and big data. Experiences and technology are, in reality, increasingly intertwined and inseparable. This panel will look at the ways in which technology is elevating the marketing process – opening up new opportunities to connect with customers through the confluence of strategy, data and design. We will discuss how analytics, personalization and automation are the key to building more engaging, relevant and valuable experiences for our customers, not less. The result is more qualified opportunities, stronger brand advocates and ultimately greater recognized business value. A few years ago a marketing panel featuring a strategist, a creative, a technologist and a marketer would have been preposterous – but we think it’s clearly the future, so be sure to join us

avatar for Nate Barad

Nate Barad

Product Marketing Director, Sitecore USA Inc.
Nate Barad has 12 years of experience in managing and marketing software products throughout the complete development life cycle. He has expertise in addressing the needs of digital marketers with web content management, online commerce, behavioral marketing, and analytic intelligence solutions. Mr. Barad has worked closely with leading global companies to build an online brand, including MLB, Hotwire, Autotrader, Bank of England, and ING... Read More →
avatar for Scott Brinker

Scott Brinker

Co-founder and CTO, ion interactive
Scott Brinker is the co-founder and CTO of ion interactive, a marketing software provider that offers the most advanced platform for creating and testing app-like landing pages and microsites. Hundreds of leading brands have adopted ion's software, such as Dell, DHL, General Mills, and Intuit. Scott also writes the popular Chief Marketing Technologist blog, chiefmartec.com, covering the intersection of marketing and technology and its... Read More →
avatar for Sean Rusinko

Sean Rusinko

SVP Digital Strategy, Verndale
Sean’s digital strategy practice provides the research, data and insights that are the basis of all Verndale client engagements. From discovery and analysis to strategy implementation, Sean’s team helps clients take advantage of the latest digital marketing technologies, strategies and innovations to achieve their business goals. A frequent speaker and a thought leader on marketing innovation and digital marketing technology, Sean... Read More →

avatar for Verndale


Verndale is a full-service digital agency, designing and developing interactive solutions and implementing best of breed technology.

Thursday October 17, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner Verndale


Imaging + Communications: Driving Consumer Interactions of the Future -
Featuring Speakers from ArcSoft

Powerful mobile device imaging technology is transforming the way people interact, work and learn. “Smart” imaging combines pattern, face and gesture recognition technologies to provide new services tailored to the consumer at the exact moment of relevance. This is creating exciting new business opportunities by putting highly digestible information in consumers’ hands. Todd Peters, ArcSoft's President, N.A, will discuss the impact of smartphone imaging technology as a driving force for future consumer engagement on mobile devices.

avatar for Todd Peters

Todd Peters

President of North America, ArcSoft
Todd Peters is the President, North America, of ArcSoft, the software developer of multimedia imaging technologies and applications, including those found in over 500 million mobile phones. A former Microsoft and Staples executive, Peters’ primary focus at ArcSoft is to drive growth of the company’s new direct-to-consumer business. He was a speaker at this year’s Mobile World Congress and holds a bachelor's degree in... Read More →

Thursday October 17, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA


In Advertising & In Life: “Please Don’t Stop the Music” -
Featuring Speakers from Columbia Records, Millward Brown & Reebok
Music is a powerful ad enhancement. Music helps to shepherd attention back to an advertisement when consumers have shifted focus to their second screen. The repetitive use of music serves as a powerful branding device. Music in advertising can vary dramatically from licensed top hits to original music to jingles. We believe that the inspired and educated use of the right music can positively affect an ad's performance. But, while music is the "ultimate" creative form of expression, it is often an "afterthought" in the creative process. This session will take a look at how to use music more strategically as part of the creative development process and how different types of music can generate the desired business response.

avatar for John Dukakis

John Dukakis

SVP, Director of Content, Hill Holliday
John left Brown University when he was cast in Universal's sequel to Jaws, Jaws 2 and continued to work as an actor for the next 6 years. After a brief hiatus from the entertainment business in which he worked on the US Senate staff for freshman Sen. John Kerry and helped run a presidential campaign, he began work with Boston sports attorney Bob Woolf who had built a significant practice representing professional athletes. John ran the music... Read More →
avatar for Ann Green

Ann Green

Millward Brown, Senior Partner, Corporate Innovation and Solutions
Ann Green is a thought leader and innovator in the field of market research. Ann is a Senior Partner on the Client Solutions team at Millward Brown and leads the cross-portfolio and client consulting functions. She is responsible for maximizing the impact of research on clients’ businesses by bringing together support, best practices and knowledge across the Millward Brown and Kantar family. Ann is a graduate of Fairfield University... Read More →
avatar for Todd Krinsky

Todd Krinsky

Vice President of Classics and Basketball Business Units, Reebok Brand
Todd Krinsky is the Vice President of Classics and Basketball business units for the Reebok Brand. Named to this position in February 2010, Todd is responsible for leading and driving all the elements necessary for the global success of Reebok’s Classics and Basketball businesses including business unit strategy, brand marketing, athlete management, sports and entertainment marketing, product marketing, design, and development. | | During... Read More →
avatar for Elliot Lum

Elliot Lum

Vice President, Strategic Marketing, Columbia Records
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh... Read More →

Thursday October 17, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Millward Brown


Using Big Data to Reveal Consumer Values and Inform Storytelling -
Featuring Speakers from Ranker & Zenzi Communications

This session from Zenzi Communications + Ranker will show you how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.

avatar for Ravi Iyer

Ravi Iyer

Principal Data Scientist, Ranker
Ravi Iyer is Ranker's Principal Data Scientist and combines 15+ years of technology industry experience with a Ph.D. in Social Psychology from the University of Southern California. He has authored over 20 publications in top scholarly journals and his work has been featured in the New York Times, Atlantic, Wall St. Journal, and at South by Southwest Interactive.

Thursday October 17, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Zenzi Communications & Ranker


Brand Advertising on Mobile Platforms: What Does the Future Hold? -
Featuring Speakers from Celtra, DigitasLBi, Mobile Theory, and SapientNitro

Despite the rapid growth of mobile display advertising and a huge promise of mobile as an advertising channel of the future, TV is still a go-to medium for brand advertising. 

As we are witnessing a fundamental shift from "art" to "science" in digital display advertising, making the effects of "art" in mobile ads measurable, and brand advertising more "scientific" could be the key to bringing more brands to mobile. Breaking free from the desktop legacy and making these ads truly "mobile" could make them the next TV.

This session will include a presentation with examples and studies that make a case for mobile as the future of brand advertising. After the presentation a panel will address the current state of the industry, touch on oligopoly of media sellers and look into the challenges and opportunities ahead of us.

The session will address the following:

  • The current state of the industry: How big is it? Who's doing it? What kind of campaigns are successful?
  • Oligopoly of media sellers with different advertising philosophies - Google, FB, Twitter: Monopoly is never healthy, but is one approach better for the industry than the other? Which one should and which one will prevail?
  • Challenges: We all agree that measurements are broken. Is the main problem attribution tracking? Or lack of standardized and easily understandable metrics?
  • Opportunities: We know how to optimize the media buy and we know how to optimize the performance of simple click-through ads. But how do we optimize richer and more interactive display ads? What are we doing to prevent banner blindness and how happy are we with mobile ads as they are today?

avatar for Matevz Klanjsek

Matevz Klanjsek

Co-founder & CPO, Celtra Inc
Matevz sets the overall product strategy and is responsible for product design, development and marketing. With 15 years of digital advertising experience, he spearheads Celtra’s product innovation, having conceived and introduced to the market innovative new ad products, such as Rich Media Post for Facebook and a new generation of ad formats for Angry Birds.
avatar for Brett Leary

Brett Leary

Vice President, Group Director of Mobile, DigitasLBi
As VP of Mobile Strategy within DigitasLBi’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s clients which include P&G, Dunkin' Donuts, and more. Brett also oversees the agency’s Mobile Shopping Showcase – an experiential marketing lab featuring the leading technologies and solutions powering today’s mobile shopping... Read More →
avatar for Matt Lindley

Matt Lindley

Director of Innovation, SapientNitro
Matt Lindley spends his time at SapientNitro exploring, understanding and exploiting value found in brand messaging platforms, from traditional through online, analog and digital, stand-alone and networked. Matt thrives on figuring out how brand messaging can cross these mediums effectively and efficiently. | | Matt brings 25 years of on-and-offline marketing experience, most recently as ECD at Arnold Worldwide. He's served as founding... Read More →
avatar for Mihael Mikek

Mihael Mikek

Co-founder & CEO, Celtra Inc
Mihael sets the vision and strategy at Celtra, where he has overall responsibility for establishing Celtra as the leading rich media mobile advertising company. He incubated Celtra at Babson and led the company to become the preferred technology vendor for the mobile advertising ecosystem. Under his leadership the company won several industry awards, including the American Business Award and a MassTLC award.
avatar for Scott Swanson

Scott Swanson

Mobile Theory, Co-founder and CEO
Scott Swanson has built some of interactive media's most successful and high quality advertising networks. He most recently served as CEO & Principal of 47 Media, a consulting firm that advises Fortune 500 brands and media companies on ad network strategy. | | Now, as the CEO of Mobile Theory, a division of Opera Mediaworks, Scott leads the drive to develop the most premium advertising products delivered through quality mobile... Read More →

avatar for Celtra


Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra's unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive... Read More →

Thursday October 17, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percussion Software
Are you ready for the SMACdown?
The battleground for customer engagement is taking place across all of the digital marketing channels. Ayantek’s SMACdown event at FutureM is a head-to-head bout between two teams of Boston’s finest marketing and technology gurus, as they brainstorm real-time solutions to real problems submitted by real businesses. Don’t get SMACked by your problems – Share them with us at Ayantek.com/FutureM and you could be part of the fun!
What is the SMAC stack?
There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity.  This new wave is what we’re calling the SMAC stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Our belief is that organizations who conceptualize these four technologies together as a “stack” will have access to exponential growth opportunities not unlike those seen by early adopters in the PC and internet revolutions.
More about the SMAC Down:
The SMAC panels
Two teams will be assembled from leaders within Boston’s vibrant marketing and IT community. These teams will get an opportunity to flex their creative muscles as they battle the clock and a rival team, to deliver winning solutions to real-life business problems. 
The Business Challenges
In the months leading up to the SMACdown, Ayantek will be working with regional businesses to identify real life business situations where innovative SMAC stack thinking might provide significant opportunities for success. Between 5-7 business challenge finalists will be selected and will win free tickets to FutureM. Finalists will also be invited with a guest to a luxury suite during the September 22 Red Sox game vs. the Toronto Blue Jays. Submit your business challenge at Ayantek.com/FutureM.
SMACdown Finalists Event at Fenway
During a quick pre-game session, SMACdown business challenge finalists will present their cases to the panels “Shark Tank” style. Panelists and finalists will have ample opportunity throughout the game to mingle and exchange ideas, and at the end of the afternoon, panelists will vote on the challenges they think will provide the best opportunity for them to show off their SMAC thinking.
The SMACdown at FutureM
The SMACdown is going to be a fun and fast-paced event where panelists’ knowledge of the digital landscape will be put to the test. Each panelist will get the opportunity to represent their team in answering questions and presenting solutions to challenges that are being faced by business leaders today. The event will culminate in a head to head challenge in which the teams are set loose on some of the pre-vetted business challenges (from above) and will present their solutions to the FutureM Audience. The crowd will then be the final decider for which team has presented the best solution using all of the SMAC technologies that are creating the future of marketing.

avatar for Steffan Berelowitz

Steffan Berelowitz

Founder & CEO, Bluetrain Mobile
Steffan Berelowitz, a Boston College graduate, is a serial entrepreneur, pioneering web consultant and currently a CEO and Conductor of Bluetrain Mobile. Steffan created a platform that enables companies to build mobile friendly websites and market on mobile. Steffan has spent the past 20 years in online services and technology, during which he founded 3 companies in online technology, including Bit Group, an award-winning digital design... Read More →
avatar for Brett Borgeson

Brett Borgeson

Assistant Vice President, Practice Development, Ayantek
Brett Borgeson is a business leader and digital strategist, having more than 25 years of experience in creating and leading new business development initiatives in the digital marketing industry. He has developed online client strategies, managed and grown accounts, and led programs for clients in the financial services, healthcare, consumer and manufacturing industries. Brett’s work has also included developing online loyalty... Read More →
avatar for Dan Flanigan

Dan Flanigan

Vice President of Products, Percussion Software
Dan is a Product Management specialist with over fifteen year of experience in enterprise software and domain expertise in HR, talent management, identity management, and content marketing. Dan has extensive customer and sales facing experience, outlining product solutions that have led to close of deals with multiple Fortune 100 companies. Dan has launched over 10 new products, with 3 products being placed in a Gartner Magic Quadrant... Read More →
avatar for John Moran

John Moran

President, Blue Wave Marketing
John Moran is the President and Founder of Blue Wave Marketing. Since Blue Wave Marketing’s inception in 1991, John has delivered high-impact solutions for his clients’ marketing programs. His broad experience ranges from producing events, TV shows, design and interactive projects as well as branded apparel and premiums. John’s entrepreneurial background includes marketing, graphic design, working at MIT as an Optical... Read More →
avatar for Praveen Ramanathan

Praveen Ramanathan

President & CEO, Ayantek
Praveen is the President and Founder of Ayantek, a full-service Digital Marketing firm. With over 15 years of experience in digital marketing, Praveen brings deep and broad expertise to help organizations effectively utilize the entire spectrum of marketing platforms like the web, mobile, email, search, and social media to meet their business goals. His primary interests lie in the fields of Social Media, Marketing Automation, Enterprise... Read More →
avatar for Jan Rimmel

Jan Rimmel

Multi-Channel Marketing Consultant, Market Leaders
Accomplished marketing consultant with demonstrated track record of driving engagement for brands globally across online and offline channels. Recognized thought-leader in creating new business models, brand extensions and go-to-market strategies to enhance customer relationships, drive top-line growth and move businesses forward. Established Hasbro's Online Marketing Services team to develop and manage digital initiatives and partnered... Read More →

avatar for Ayantek


Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and... Read More →

Thursday October 17, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA


MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and Learning -
Featuring Speakers from IBM Research & Harvard University
Brands have weathered the shift from analog to digital, and from solely institutional to conversational. Now it's time to tackle the next shift -- the opportunity in lifelong learning marketing. Brands have long engaged in delivery of educational content from nitration to newborn care. What are the opportunities unique to the digital world for scale, quality, and assessment? This presentation will address ways the energy and thinking around MOOCs can expand our thinking about branded learning as a marketing competency.

avatar for Irene Greif

Irene Greif

Chief Scientist for Social Learning, IBM Research
Irene Greif, IBM Fellow and Chief Scientist for Social Learning at IBM Research, has spent her career studying collaboration. She is founder of the interdisciplinary field of Computer-Supported Cooperative Work (CSCW), and has led research teams at MIT, Lotus Development, and IBM studying collaboration and learning in both workplace and educational settings. Resulting technologies are now key components of IBM's leading collaboration platform... Read More →
avatar for Perry Hewitt

Perry Hewitt

Chief Digital Officer, Harvard University
Perry Hewitt is an established leader in digital strategy and communications, with deep experience in the corporate and not-for-profit sectors. Her background includes both traditional business and marketing, as well digital and social innovation and management. As Chief Digital Officer, Perry is charged with Harvard’s efforts to develop a digital strategy for communications and engagement tailored to audiences including the general public... Read More →

Thursday October 17, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA


Why Sales Doesn’t Use Your Content -
Featuring Speakers from Postwire, Percussion Software, and Forrester Research

"Where's the most recent brochure?"

Sound familiar? You create tons of content, but for some reason, your sales team can never find it, much less use it.

They instead resort to using the same old stuff and pay little mind to what you're producing, why you're doing it, and who you are catering it to. This is a sales and marketing disconnect, and recent surveys have shown that companies with strong sales and marketing alignment achieve higher revenue growth than those with disconnects.

The great news is that content can be a uniting force that aligns marketing and sales. This benefits marketing in that their content is used more often and in more personalized ways, and it benefits sales in that they become a trusted educational resource for buyers.

In this session you will learn tactics that will help you better align with sales and get them to use your content by:   

  • Building your content development and organizational plan
  • Developing buyer personas
  • Keeping sales up to date on available content
  • Using content in different mediums
  • Setting up a feedback loop

avatar for Alexis Karlin

Alexis Karlin

Digital Marketing Manager, Percussion Software
A B2B marketing professional, Alexis brings high quality experience to the table at Percussion Software. Her creative marketing skills help drive qualified leads to the sales team. She imparts her passion for social media & digital marketing to other team members to help promote brand awareness for the organization. Through organization and enthusiasm she is able to show marketing isn’t just about process and technology, it is about the... Read More →
avatar for Shawn LaVana

Shawn LaVana

Vice President of Marketing, Postwire
Shawn LaVana has a successful track record of using creative marketing strategies to help companies launch and scale products. He is currently vice president of marketing at Postwire, the sales enablement solution for content marketers that empowers easy visual organization and personalized information sharing.
avatar for Susan Mlodozeniec

Susan Mlodozeniec

Senior Marketing Manager, Demand Generation, Forrester Research
Susan enthusiastically leads Account Based Marketing initiatives at Forrester Research. She creates and operationalizes programs that expand business at existing client accounts.   She works closely with Sales teams to design targeted programs and circulate relevant content within accounts. This builds the relationship further and uncovers needs for additional solutions. Susan is passionate about making Forrester’s clients... Read More →

Thursday October 17, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Postwire


Boston Future 4 Competition -
Presented by the 4A's of Boston
Boston Future 4 pairs the brightest young minds in advertising with the most innovative up-and-coming businesses in the Boston area, giving startups an opportunity to gain marketing and branding insight from rising stars in the ad industry.

Join us on Thursday, October 17th as four competing Boston startups pitch a live audience and judges on how advertising would help their company reach its full potential. One winner will get the chance to work (for free) with a group of professionals handpicked from multiple agencies in the local advertising community in Spring, 2014.

Come see the future of Boston innovation, and cast your vote on who you think deserves the opportunity to propel their startup forward.

avatar for Barbara Goose

Barbara Goose

President, Boston and Detroit, Digitas
As president of Digitas Boston and Detroit, Barbara is responsible for operational and client leadership in those offices. During her 14 years at Digitas, she has managed client engagements, designing and implementing brand experiences, digital marketing programs, Web builds, business processes, direct marketing initiatives, and customer-segmentation treatment strategies. | | Before joining Digitas, Barbara was director of marketing... Read More →
avatar for David Swaebe

David Swaebe

SVP, Agency Communications & Business Development, Mullen
David works with the agency’s management team to shape and sell the Mullen brand. He is responsible for agency communications with press, industry groups and across all of Mullen’s branded digital channels. He also leads first response new business efforts, credentializing the agency through RFIs and positioning Mullen for successful conversion in the ensuing pitch process. Swaebe came to agency communications and business... Read More →
avatar for Majja Dennis

Majja Dennis

EVP, Chief Client Officer, Allen & Gerritsen
As EVP, Chief Client Officer, Majja is responsible for delivering marketing strategies and cultivating client relationships at a&g along with the creative solutions that drive their growth. She views her role as part marketing strategist, part business partner, and part advocate. Her career has been spent in account management, direct and relationship marketing, brand strategy and digital (before it was cool). She loves this work... Read More →
avatar for Scott Rabschnuk

Scott Rabschnuk

EVP, Group Account Director, Hill Holliday
Scott heads Hill Holliday's healthcare practice, which has experienced dramatic growth under his leadership since 2006. He’s carefully built a team of outstanding marketing and advertising professionals with a deep understanding of healthcare, including drug launches, relationship-marketing programs and integration of social media. | | With over 25 years in advertising and marketing, Scott’s career prior to leading the Hill... Read More →

Thursday October 17, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner 4A's of Boston


Boston.com's Hive 25 under 25 Panel
Join Boston.com's Mike Morisy and some of this year's Hive 25 winners for a panel to discuss the state of innovation in Boston, and how the 2013 Hive 25 winners are changing the technology landscape of the city.

avatar for Boston.com


A leading news source for Massachusetts, breaking news, business, sports, health, arts & entertainment, politics, education, cars, jobs, real estate & more.

Thursday October 17, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner The Boston Globe & Boston.com


Boston Future 4 Reception
Hang out with some of the most innovative minds in the area at the Boston Future 4 Reception at Lir! Held to celebrate all who participated in the Boston Future 4 event, it’s sure to be a fun collision of the start-up and advertising worlds. Drinks will be served!

Thursday October 17, 2013 5:30pm - 7:00pm
Lir 903 Boylston St Boston, MA
  • Session Partner 4A's of Boston


Social + Beer Party: The Best Brews and Practices in Social

Building your own brand on Twitter is easier in the company of good beer and wine. In this fun, interactive party, attendees will be given sample tweets, hashtags and Twitter handles of the venue, host and beers being served. Throughout the event as the beer is introduced, attendees will learn ways to build up your individual brand and grow your own following through smart-sharing content.

*Cash bar only

avatar for Joselin Mane

Joselin Mane

Co-Founder, BostonTweetUp
Joselin Mane is a Passionate Internet Marketing Consultant with 20 years of computer technology experience. He specializes in wrapping marketing around technology to help grow his clients businesses in a more efficient way. As demonstrated within his first 2 years at IBM, he was highlighted in a full page ad for the work he did to contribute to Herman Miller saving over 1 Million dollars. His way of finding information and adapting new technology... Read More →

Thursday October 17, 2013 5:45pm - 7:00pm
Lir 903 Boylston St Boston, MA
  • Session Partner BostonTweetUp


Boston.com's Hive 25 Under 25 Party & Awards
avatar for Boston.com


A leading news source for Massachusetts, breaking news, business, sports, health, arts & entertainment, politics, education, cars, jobs, real estate & more.

Thursday October 17, 2013 6:30pm - 9:00pm
Blue Glass Cafe 200 Clarendon St, Boston MA
  • Session Partner Boston Globe Media
Friday, October 18


Keynote: The Transparent Brand - Your 2025 Media Strategy -
Linda Boff, GE's Executive Director of Global Brand Marketing
In the next decade, the most successful brands will also be the most transparent. This is a trend that is driven not only by the accelerating “socialization” of media but also by the accessibility of information about brands. The dominant symbol of corporate marketing and communications will shift from the screen, which projects images but is otherwise opaque, to the window, which provides a view into what your company actually does.

avatar for Linda Boff

Linda Boff

Executive Director, Global Brand Marketing, GE
Boff is responsible for GE's global advertising and digital marketing along with the company's brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff was named B2B Magazine's 2012 Digital... Read More →

Friday October 18, 2013 8:30am - 9:15am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Are You Kidding Me?! -
Featuring the VP of Digital Marketing at Hasbro
We're told that being average is good. Average CTR, average traffic, average sales...who woke up this morning and set a goal to be average? 

We've been measured since the day we were born; our age, weight, aptitude. Now that we use terms like Big Data, we've been paying more attention. But numbers have always been there. A marketing term doesn't make it more important than before.

Since when have our stories been told through Powerpoint? We spend more time on templates than ideas. 

Come listen to Victor Lee, VP Digital Marketing from Hasbro as he rants about the truths and disguises that all marketers are challenged with each day. Hear how he has challenged the industry to push and throw out the cookie cutter thinking that sells marketing books, but not products. Offer up your questions, concerns, rants, thoughts and commit to making marketing valuable again and not just a series of fancy jargon and magic acts.

avatar for Victor Lee

Victor Lee

VP Digital Marketing, Hasbro
Victor leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social, analytics and digital media.  | | Prior to Hasbro, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as... Read More →

Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Big Data for Small Business - Applications in Mobile and Beyond -
Featuring Constant Contact & Google
In recent years, the mobile revolution has come to bare - mobile activations, usage, transactions, apps have all scaled exponentially. Today's (mobile) world presents opportunities for small businesses to compete, and connect with their target audience in innovative ways. In this session, we will explore how small businesses can use intent + context to reach their target audience in new ways, and hear perspective from small business champions at Constant Contact and Google on how the mobile revolution facilitates innovative marketing strategies for small businesses.
Marrying intent with context is one example of how Big Data can be made small business friendly. We will discuss additional use cases for small businesses to apply big data to shape their marketing efforts and the opportunity for marketers to develop tools & innovate to this end.

avatar for Tarun Rathnam

Tarun Rathnam

Head of Industry B2B Advertising, Google
Tarun leads Google's B2B Technology advertising practice (based right around the corner in Cambridge). In prior roles, Tarun led mid-market advertising sales teams for Google, held business development and product management roles at Apple, and sales/ marketing roles in the semiconductor industry. He is an MIT grad, an auto enthusiast and an active MITX Up participant.

avatar for Ralph Folz

Ralph Folz

Chief Executive Officer, WordStream
Ralph Folz is WordStream's Chief Executive Officer.   WordStream is software as a service (SaaS) company which seeks to bring the power of search marketing to small and medium businesses. Ralph joined WordStream's board in August 2009 and became CEO in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency... Read More →
avatar for Jesse Harriott

Jesse Harriott

Chief Analytics Officer, Constant Contact
Dr. Jesse Harriott is currently Chief Analytics Officer at Constant Contact. Prior to Constant Contact, Jesse was Chief Knowledge Officer at Monster Worldwide where he started their analytics division and created the Monster Employment Index in more than 30 countries. He also led Web analytics, business intelligence, competitive intelligence, data governance, marketing research, and sales analytics depts. for Monster. He has advised many... Read More →
avatar for Margaret Lawrence

Margaret Lawrence

Chief of Staff, Small and Medium Business Sales, Google
Margaret is Chief of Staff of Google's Small and Medium Sales organization for the Americas. Previously, Margaret led Google's North America SMB Sales Agency teams. Prior to Google, she was a Partner at Pilot House Ventures, a Boston-based early stage venture capital firm and was there for 9 years. She led the investment process for and held board seats at a number of technology companies.She began her career in finance, first at Lehman... Read More →
avatar for Tim Reis

Tim Reis

Head of Mobile Solutions, Google
Tim Reis leads Google’s mobile solutions teams in the Americas. He is a 30 year veteran of media sales serving in roles that have spanned print, television and online. Tim has held a variety of roles at Google, leading the Mobile Display advertising team, the Consumer Packaged Goods practice and the Financial Services advertising team. Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was... Read More →

avatar for Constant Contact

Constant Contact

Constant Contact wrote the book on Engagement Marketing(tm) - the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and... Read More →
avatar for Google


Google's mission is to organize the world's information and make it universally accessible and useful.

Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Constant Contact + Google


Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens -
Featuring Jumptap, DIGITAS, Mobext & Mullen

With the intensification of “device schizophrenia” – consumers jumping from device to device, starting a task on one screen and finishing on another – it’s crucial that advertisers and brands meet their audience wherever they’re spending time. Consumers expect a holistic message, regardless of device or medium. Sending multiple messages across multiple mediums without a connection strategy can result in a fragmented consumer experience. This panel lead by Jumptap will explore the importance of unifying messages based on device type as well as creating a deeper brand connection with consumers.

avatar for Sarah Amitay

Sarah Amitay

VP, Mobile Marketing Director, Mobext
Sarah Amitay is the VP, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area including Digitas, Arnold Worldwide, and Hill... Read More →
avatar for Matt Duffy

Matt Duffy

VP of Marketing, Jumptap
Matt Duffy is Jumptap’s Vice President of Marketing. Duffy has more than a decade of experience in top marketing roles in the advertising and communications industries. Prior to Jumptap, Duffy was VP of Marketing at Schwartz Communications, where he helped build the company’s marketing and sales operations prior to an acquisition by Publicis Groupe. Before Schwartz, Duffy spent 11 years at IDG in various top-level market... Read More →
avatar for Brett Leary

Brett Leary

Vice President, Group Director of Mobile, DigitasLBi
As VP of Mobile Strategy within DigitasLBi’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s clients which include P&G, Dunkin' Donuts, and more. Brett also oversees the agency’s Mobile Shopping Showcase – an experiential marketing lab featuring the leading technologies and solutions powering today’s mobile shopping... Read More →
avatar for Jade Watts

Jade Watts

VP, Group Digital Media Director, Mediahub/Mullen
13 years of media planning and buying experience on brands like Sears, Kraft and Lego, Jade went completely digital in 2004 focusing on Search, Display and Affiliate marketing for Wells Fargo, Barnes & Noble, Citibank and Target. Prior to Mediahub/Mullen, Jade was a Digital Director at Carat NY leading strategic digital efforts on Kohler and Wyndham Hotels. Jade came to Boston in 2009 where she joined the Havas team to lead... Read More →

Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA


The Changing Brain: Matching NeuroScience + Marketing Strategies -
Featuring Speakers from Cogency Marketing, Sophisticated Knowledge & Connelly Partners

Members from Connelly Partners, Sophisticated Knowledge, and Cogency Marketing, will discuss the future of consumer insight research, which applies unique methods of strategic planning and neuroscience as it relates to behavior and marketing. The panelists will cover how insights can be combined with multi-channel data to transform them into actionable, integrated marketing strategies.

avatar for Brian Kastelein

Brian Kastelein

Principal, Cogency Marketing
Brian leads companies to better leverage data and effectively measure, test and optimize their marketing programs and business results. Brian brings deep expertise in online and offline measurement tools and techniques, but most importantly, he has a keen eye for transforming data into actionable integrated marketing intelligence that is the foundation of metrics-based strategies and tactics.Brian has managed the database marketing and... Read More →
avatar for Dr. Felix Lutz

Dr. Felix Lutz

Founder and CEO, Sophisticated Knowledge
Dr. Lutz has been working in neuromarketing for the past six years and has been studying the neurosciences since the late 80’s. For many years, he was a professor of International Relations at Schiller International University, as well as an associate professor of international relations at Mainz and Munich University, in addition to teaching IR at Heidelberg University. The former CEO of the “International Business School,” a... Read More →
avatar for Scott Madden

Scott Madden

Senior Partner, Director of Strategic Planning, Connelly Partners
A seasoned brand strategist and Senior Partner with Connelly Partners for over ten years, Scott has extensive brand positioning and messaging research experience particularly with consumer audiences. He has led both qualitative and quantitative research programs of national and international scale for numerous clients. Prior to Connelly Partners, Scott was a Managing Director at CGN Marketing (prior to acquisition by Connelly Partners), as well... Read More →

Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Connelly Partners


Brand Marketing + Big Data in an Always-on and Fragmented Consumer World -
Featuring Speakers from ShopAdvisor Inc., Havas Media, Blip, Tremor Video & Visible Measures

Brand marketing ad spend in the US alone is about $128 billion a year, of which the TV ad market is about $80 billion. Video-based brand ad spending by far dwarfs any other ad segment. Consumer behaviors are changing and fragmenting. More data is generated than ever and there have never been more ways to track and measure. Join Tremor Video for this session to tackle questions such as: How do brand marketers, ad agencies, publishers and others in the ecosystem adapt in this new fast-changing environment? How does technology play a role in solving some of these new challenges?

avatar for Scott Cooper

Scott Cooper

CEO, Co-founder, ShopAdvisor Inc.
Scott Cooper is the CEO of Boston based start-up ShopAdvisor Inc. - who focus on adding commerce to digital magazines. He has grown a diverse set of businesses from inception to $100M+ in revenue, grown large business segments through acquisition, and built relationships with companies of all sizes. During his career at Lotus Development, IBM, and Nokia, he has led multi-product business units, large global development organizations, and one of... Read More →
avatar for Adam Kasper

Adam Kasper

Chief Media Officer, Havas Media
As Chief Media Office, Havas Media, NA, Adam leads the management of all media planning, buying, tools & technology, product innovation and procurement across Havas Media's NA offices. Additionally, Adam oversees the agency’s specialist product offerings including trading, mobile and search. Adam has been with Havas since 2005, joining as VP, GAD and since, working across all of the agency’s major pieces of business holding... Read More →
avatar for Jason Krebs

Jason Krebs

Head of Sales, Maker Studios
Jason Krebs oversees global advertising for Maker, the world’s largest network of online video content. Jason’s previous leadership positions include serving as President, Sales and Marketing for Blip (acquired by Maker), Chief Media Officer at Tremor Video, co-founder of ShortTail Media, Vice President, Interactive at The Condé Nast Media Group and Vice President of Sales and Marketing for NYTimes.com.   Jason serves... Read More →
avatar for Brian Shin

Brian Shin

Founder and CEO, Visible Measures
Brian has over 15 years experience helping to start and build innovative early stage technology companies. Brian also co-founded technology strategy consulting firm Infraweb, Inc., which went public in 1999 and was acquired by Macromedia (now Adobe). Brian is active in the startup community as an angel investor and advisor, and was selected as a 2012 Ernst and Young Entrepreneur of the Year Finalist for New England. Brian has authored... Read More →
avatar for Lauren Wiener

Lauren Wiener

President, Global Sales and Marketing, Tremor Video
Lauren Wiener joined Tremor Video in October 2012, overseeing Tremor Video’s Sales and Marketing Departments. She brings over 20 years of experience driving innovation and revenue growth at fast-growing digital properties and as a corporate development expert and strategy consultant at several premier global firms. Prior to Tremor Video she spent nine years at Meredith Corporation, building Meredith Digital from the ground up... Read More →

Friday October 18, 2013 10:45am - 11:45am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Tremor Video


Fast, Cheap or Great? Killer Content Marketing + Short Time and Money -
Featuring Speakers from Backupify, Image Conscious Studios, Correlsense, Kinvey & Guide

If you’ve ever wondered how even the scrappiest startups manage to pump out an endless supply of killer content and crisp creative, this session's for you. Digital has forced marketers to think fast and act quickly, the pace will only continue to quicken, and that’s why agile marketing is the key to the future. This session from Image Conscious Studios will show examples of award winning content and uber creative campaigns that were built on a shoestring budget and in seemingly impossible timelines. They’ll provide a blueprint for developing enviable marketing assets in an agile environment where success is measured in days, not months, and will show you how thinking big to go small will free you up to achieve the impossible.

avatar for Leslie Bradshaw

Leslie Bradshaw

Chief Operating Officer, Guide
Leslie, a passionate entrepreneur and data-driven storyteller, is currently serving as the Chief Operating Officer of Guide, a Fellow at the US Chamber of Commerce, and contributor at Forbes. Previously, Leslie spent six years building one of the world’s top data visualization firms who counted Nike, Google, Samsung, Intel, NASA, and C-SPAN as clients during her tenure. A PBK graduate of the University of Chicago and co-founder of her... Read More →
avatar for Joe Chernov

Joe Chernov

VP of Marketing, Kinvey
Joe leads marketing at Kinvey, which basically means it’s his job to undo the damage marketers have caused to the profession’s relationship with developers. In 2012 he won content marketer of the year for treating content as a “service” – that is, creating and sharing stuff designed to help one’s audience be better at their jobs versus dupe them into buying one’s goods. Joe contributes regularly to... Read More →
avatar for Frank Days

Frank Days

VP of Marketing, Correlsense
Frank Days is currently VP of Marketing at Correlsense. Previously, he was the Director of new and Social Media at Novell, a role he took after a decade of heading the marketing departments at a series of high-growth tech companies including Ipswitch, Experian QAS, and FirstGiving. He is a pioneer in the application of Agile in marketing, cohosts of the Marketing Agility podcast and blogs at tangyslice.com. His formal education includes... Read More →
avatar for Adam Gesuero

Adam Gesuero

Partner & Creative Director, Image Conscious Studios
Adam is creative director at Image Conscious Studios, an independent creative services studio that is brand-centric and user-focused, dedicated to creating outstanding branded design solutions across all things digital. He works with clients large and small to meet a constantly changing set of demands using strategic design solutions to solve real-world business problems. Prior to founding Image Conscious Studios, he cut his teeth across... Read More →
avatar for Elle Woulfe

Elle Woulfe

Director of Demand Generation, Lattice Engines
For over ten years, Elle has been helping companies grow their market leadership in various senior marketing roles focused on demand generation and marketing communications. Prior to joining Backupify, she spent four years developing integrated marketing programs at Eloqua through a successful IPO and acquisition. She also managed marketing communications and demand generation at Salary.com through that organization's IPO. She is an expert in... Read More →

Friday October 18, 2013 10:45am - 11:45am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Image Conscious Studios


Hot Digital Marketing Trends 2014 vs. 2024 -
Featuring Speakers from KILN & Digital Marketing NOW

Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.

avatar for Gregg Fraley

Gregg Fraley

Co-Founder and Principal, KILN
Gregg Fraley is a writer, speaker, and consultant in the areas of trends, innovation, and commercial creativity. In 2010, while resident in the UK, he co-founded KILN, a London based firm offering innovation services, and, the trend-based “IdeaKeg” subscription system. IdeaKeg uses trend mash-ups with business challenges to incite breakthrough ideas. KILN sells products and services to clients in Europe and North America. His business... Read More →
avatar for Tom Shapiro

Tom Shapiro

CEO, Digital Marketing NOW
Tom Shapiro is the founder & CEO of Digital Marketing NOW, a full-service digital agency that offers strategy, branding, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Shapiro helps clients rethink their marketing. He cuts through all the noise and develops clear, differentiated marketing strategies focused on real results for his clients. Shapiro has been... Read More →

Friday October 18, 2013 10:45am - 11:45am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Digital Marketing NOW


Mobile + Consumer Loyalty: Insights from JetBlue Airways -
Featuring the Head of Mobile & Emerging Technologies at JetBlue Airways
Whether for business or simply for pleasure, mobile has had a major impact on air travel. More and more airlines today are using this channel for travel services, commerce, and marketing. And with the ever changing landscape of innovation and technology, Airlines are now more than ever embracing these capabilities as well as extending their brand through these channels. Join this session to hear Jonathan Stephen, Head of Mobile & Emerging Technologies at JetBlue Airways, share his thoughts on:
  • Building a digital landscape for success
  • Driving brand loyalty through mobile & social
  • A look ahead at "What’s Next" in emerging technologies
  • Case studies and highlights
This session will also discuss how JetBlue Airways has used mobile technology to not only engage with their customers, but also enhance the travel experience for the connected traveler.

avatar for Jonathan Stephen

Jonathan Stephen

Head of Mobile & Emerging Technologies, JetBlue Airways
Bringing more than ten years of experience in the | mobile industry, Jonathan Stephen leads the Mobile & Emerging Technologies | group at JetBlue Airways with the responsibility of driving JetBlue’s overall | mobile strategy. | | Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry | Initiatives with the Mobile Marketing Association (MMA), where he directed the | various working committees of the organization... Read More →

Friday October 18, 2013 10:45am - 11:45am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA


Face to Interface: The Convergence of Digital + Physical Marketing -
Featuring Speakers from AMP Agency, Bayer Advanced & McGraw-Hill Higher Education
This session will examine the next generation of technological advancements that will enable brands to further bridge the gap between the physical and digital in order to create enriching experiences that become an integral part of consumers’ everyday lives. Join session partner, AMP Agency, as they lead attendees through two short presentations in which leading experiential and digital marketers will examine the integration of future technologies into event and retail marketing, followed by a panel discussion.

avatar for Ady Das

Ady Das

SVP of Technology, AMP Agency
Ady Das serves as AMP Agency’s SVP of Technology— responsible for growing clients’ businesses by providing effective interactive, mobile, and technology solutions. Ady has 13 years of experience, including engineering product innovation and managing technology operations for a range of global corporations. Ady launched the first nationally regulated online lottery system for the UK —a global first. He also oversaw the... Read More →
avatar for Liz Fogerty

Liz Fogerty

SVP, Strategic Planning and Development, IN Marketing Services
Liz brings 25 years of integrated marketing experience to her current position as SVP, Strategic Planning and Development, IN Marketing Services. Liz is responsible for developing insight driven, customer specific, retail marketing strategy for a wide portfolio of CPG brands. Acting as the ‘voice of the shopper’ her purpose is to deliver differentiation and brand advantage in order to drive choice and win in store. Recognized as... Read More →
avatar for Christine Ford

Christine Ford

Director of Consumer Marketing and Strategy, McGraw-Hill Higher Education
Christine Ford serves as the Director of Consumer Marketing and Strategy  at McGraw-Hill Higher Education as well as an adjunct professor at Pace University—teaching a custom-developed course on digital product management. She is an experienced digital product management expert with a strong background developing multi-platform consumer-facing, geo-targeted, social media products with emphasis on user experience. She is also an... Read More →
avatar for Graham Nelson

Graham Nelson

Senior Vice President, AMP Agency
Graham is a 15-year veteran of the marketing industry. His career in marketing has taken him from Iceland to New Zealand. Not directly. There are no direct flights between Iceland and New Zealand. But there should be. That would be awesome. Moving on. He loves marketing jargon like “attribution,” “engagement,” “optimization,” “geofencing,” and “customer journeys” and – respectfully... Read More →

Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner AMP Agency


Mythbusting: Engineering a “Viral” Video -
Featuring the CEO of Pixability, Inc.

No matter how you do the math, there’s no ROI on a video with no views. You just have to make your video go ‘viral’, right? But counting on a video to go viral is not so different from planning your income from lottery scratch ticket returns. Virality on YouTube is often misunderstood and myths abound. It’s a properly engineered video that drives views, amplifies content sharing, and generates widespread community interaction. Look behind the scenes of recent video hits with Bettina Hein, CEO of Pixability, as she discusses the importance of content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube in making videos viral.

avatar for Bettina Hein

Bettina Hein

Founder and CEO, Pixability, Inc.
Bettina Hein is the Founder and CEO of Pixability, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms, agencies, and innovative organizations to drive business and awareness with online video and YouTube.A serial entrepreneur, Bettina has built successful technology companies in the U.S. and Europe. She holds a MS degree from MIT, a law degree from the University of Constance, and a business degree from... Read More →

Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Pixability


Rapid Prototyping & The Benefits to Brands -
Featuring Mobext & Havas Media
Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data. -Wikipedia

Rapid prototyping isn't limited to just this standard definition anymore. Mobext & Havas Media apply this process for our clients to create entirely new platforms with which they can engage their consumers in a meaningful manner – wherever they are and whenever they need it. Join Mobext, Havas Media, and a guest client marketer to learn about the process of rapid prototyping and be the first to see the output from a recent rapid prototyping session with four clients.


avatar for Sarah Amitay

Sarah Amitay

VP, Mobile Marketing Director, Mobext
Sarah Amitay is the VP, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area including Digitas, Arnold Worldwide, and Hill... Read More →
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Phuc Truong

Managing Director, Mobext - Havas Media
Phuc foundded Mobext US in 2008. He has focused in mobile marketing engagement since 2001 and is considered a leading pioneer in the industry. His team provides mobile engagement stewardship for Fortune 500 clients within retail, CPG, automotive, finance and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards including Digday's Mobile Agency of the Year in 2011 & 2012 . Prior to... Read More →

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Havas Media

At Mobext, we ideate, design, and build digital experiences. We’re here to create meaningful, inspiring and non-intrusive connections between people and brands. Through the power of mobile technology, we help users make informed decisions. It’s not only about solving problems or developing breakthroughs – our work is based on a real commitment to integrity. By making a sustainable difference, great brands become better... Read More →

Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner Havas Media


The Mind + Product Marketing: What’s Old (But Still Relevant) and What’s New -
Featuring Dr. Bob, Author of "The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life"

When everyone wants to be a brand, what should product marketers to do to enhance their digital footprint and market share? This presentation from Dr. Bob Deutsch, president of Brain Sells and a cognitive anthropologist, will lead attendees through a discovery of the most current knowledge of cognition and human nature, including the new "improvisational co-authoring” technique, to show how marketers can better communicate with consumers and create loyalty in the digital age.

You’ll hear examples pulled from recent conversations with musical icons such as Wynton Marsalis, Bruce Springsteen and Paul Simon and will leave with a thorough understanding of how the mind creates "attachments" to products, providing insights into the growing demands of digital marketing.

avatar for Dr. Bob Deutsch

Dr. Bob Deutsch

Founder & President, Brain Sells
Dr. Deutsch is a cognitive anthropologist who advises many of the world’s top corporations and agencies about how the story of their products can be crafted to fit into the story people have of their own lives. Bob studies how people bend and blend data and information to fit their emotions and beliefs – this in order to design their own brand of meaning. In doing so, people are translating the world into their world. Bob applies... Read More →

Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Brain Sells


Keynote: From Madison Ave to MIT - The Tectonic Shift In Marketing Technology -
Dharmesh Shah, CTO & Co-Founder at Hubspot

A lot has happened in a hundred years in the world of marketing -- and technology has played an important role. Every new wave of technology innovation has provided marketers with new channels to reach people and spread a message.  But, we are now experiencing a tectonic shift in how technology impacts marketing.  No longer is it enough for marketers to understand and use new tools that technology makes available -- they now need to understand that increasingly its the consumers that are getting new tools.  Modern marketers need to understand the intersection of human connections and computer code and how machines will alter mindsets. 

avatar for Dharmesh Shah

Dharmesh Shah

CTO and Co-Founder, Hubspot
Dharmesh is co-founder and CTO of HubSpot. HubSpot provides inbound marketing software that helps businesses attract, convert and engage customers on the web. The company, based in Cambridge, Massachusetts has over 9,000 customers and is a two-time member of the Inc. 500. HubSpot has raised over $100 million in venture capital. Dharmesh is the co-author of "Inbound Marketing: Get Found Using Google, Social Media and Blogs" published by... Read More →

Friday October 18, 2013 1:15pm - 2:15pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA