FutureM 2013: Grid

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Back Bay Social	Hynes Convention Center, Room 304	Hynes Convention Center, Room 309	Hynes Convention Center, Room 311	Hynes Convention Center, Room 312	towne stove & spirits

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Fireside Chat with Ultimate Career Guru Dan Schawbel: An AMA Mixer Event 5:30pm - 7:00pm

Keynote: Transforming the CMO + CIO Dialog 8:30am - 9:15am

Where Marketing's Next Best Ideas Will Come From -
10:45am - 11:45am

Keynote: Find Your Golden Thread -
Featuring: Jim... 12:00pm - 1:00pm

Keynote: Building to Learn with Art, Copy & C... 1:00pm - 1:45pm

Analytics + Modeling: Why Knowing Everything About Your Custo... 2:00pm - 3:00pm

Product Experience + Marketing = The Key to Unlocking Custome... 3:15pm - 4:15pm

How Modern Marketing Works -
Featuring the GVP of S... 4:30pm - 5:30pm

360 Degree Content -
Featuring the CTO of Boston... 9:30am - 10:30am

Leveraging Games as a Powerful Marketing Medium -
10:45am - 11:45am

Changing the Way We Connect with the Sports Fan through Marke... 2:00pm - 3:00pm

Global Marketing Perspectives from China's Top 10 Brands... 3:15pm - 4:15pm

The $9 Billion Advertising Opportunity: The Social + Mobile R... 9:30am - 10:30am

Through the Looking Glass: Changing the Brand + Consumer Inte... 10:45am - 11:45am

It’s Harder Than It Looks: What Musicians Can Teach Us About... 2:00pm - 3:00pm

The Tech Innovations Driving the Future of Retail -
... 3:15pm - 4:15pm

New Balance: Redefining Running as a Social Activity - 4:30pm - 5:30pm

Naked Truth: Top Marketers Reveal How They’ll Survive and Thr... 9:30am - 10:30am

Harnessing the Customer Revolution -
Featuring S... 10:45am - 11:45am

I Don't Care What You Think: Behaviors vs. Opinions - 2:00pm - 3:00pm

Social + Analytics: Does Social Media Opinion Matter? - 3:15pm - 4:15pm

Marketing’s End Game: Grow Customer Value Through The Right E... 4:30pm - 5:30pm

Opening Night Party -
Awesome Apps and Cocktails at Towne Stove & Spirits 6:30pm - 9:30pm

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Blue Glass Cafe	Hynes Convention Center, Room 304	Hynes Convention Center, Room 309	Hynes Convention Center, Room 311	Hynes Convention Center, Room 312	Lir

8:15am
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Boston.com's Hive 25 Under 25 Party & Awards 6:30pm - 9:00pm

Keynote: Smarter Social Strategies -
8:30am - 9:15am

PR is Marketing's Future -
Featuring Speakers fro... 9:30am - 10:30am

Creativity in a Big Data World -
Presented by Mulle... 10:45am - 11:45am

Keynote: Blockbusters: Hit-making, Risk-taking, and the Big B... 12:00pm - 1:00pm

Experience + Technology: The New Core Disciplines for Marketi... 2:00pm - 3:00pm

Brand Advertising on Mobile Platforms: What Does the Future H... 3:15pm - 4:15pm

A Sweet User Experience: Hershey’s® Chocolate World® 4D Attra... 9:30am - 10:30am

Is Marketing & Ad Tech Wall Street Gold or th... 1:05pm - 1:50pm

Imaging + Communications: Driving Consumer Interactions of th... 2:00pm - 3:00pm

Why Sales Doesn’t Use Your Content -
Featuring Spea... 3:15pm - 4:15pm

Boston.com's Hive 25 under 25 Panel 4:30pm - 5:30pm

Future of “Freemium:” Driving Business or Out of Business? 9:30am - 10:30am

Dunkin’ Turbo Shot -
Presented by Dunkin' Donuts &... 10:45am - 11:45am

Marketing Gets Nerdy, Embraces Big Data and O... 1:05pm - 1:50pm

Using Big Data to Reveal Consumer Values and Inform Storytell... 2:00pm - 3:00pm

Digital SMACdown: How Social, Mobile, Analytics, & Cloud Tech... 3:15pm - 4:15pm

Boston Future 4 Competition -
Presented by the 4A's... 4:30pm - 5:30pm

Better than Red Bull: Converting your Brand into an Entertain... 9:30am - 10:30am

The CMO and CIO – Getting Along for the Sake of the Future of... 10:45am - 11:45am

The Future of Television + the Living Room 1:05pm - 1:50pm

In Advertising & In Life: “Please Don’t Stop the Music” -... 2:00pm - 3:00pm

MOOCs as New Marketing – The Intersection of Marketing and Ed... 3:15pm - 4:15pm

Boston Future 4 Reception 5:30pm - 7:00pm

Social + Beer Party: The Best Brews and Practices in Social 5:45pm - 7:00pm

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Hynes Convention Center, Room 304	Hynes Convention Center, Room 309	Hynes Convention Center, Room 311	Hynes Convention Center, Room 312

8:15am
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Keynote: The Transparent Brand - Your 2025 Me... 8:30am - 9:15am

Are You Kidding Me?! -
Featuring the VP of Digita... 9:30am - 10:30am

Mobile + Consumer Loyalty: Insights from JetBlue Airways... 10:45am - 11:45am

Rapid Prototyping & The Benefits to Brands -
Featur... 12:00pm - 1:00pm

Keynote: From Madison Ave to MIT - The Tectonic Shift In Mark... 1:15pm - 2:15pm

Big Data for Small Business - Applications in Mobile and Beyo... 9:30am - 10:30am

Brand Marketing + Big Data in an Always-on and Fragmented Con... 10:45am - 11:45am

Mythbusting: Engineering a “Viral” Video -
Featur... 12:00pm - 1:00pm

Mobile + Messaging: Combating Device Schizophrenia to Get You... 9:30am - 10:30am

Fast, Cheap or Great? Killer Content Marketing + Short Time a... 10:45am - 11:45am

The Mind + Product Marketing: What’s Old (But Still Relevant)... 12:00pm - 1:00pm

The Changing Brain: Matching NeuroScience + Marketing Strateg... 9:30am - 10:30am

Hot Digital Marketing Trends 2014 vs. 2024 -
Feat... 10:45am - 11:45am

Face to Interface: The Convergence of Digital + Physical Mark... 12:00pm - 1:00pm