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Thursday, October 17 • 9:30am - 10:30am
Future of “Freemium:” Driving Business or Out of Business? -
Featuring Speakers from W3 Companies, Spiceworks, Miller Systems & ChartIQ

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From software to journalism, consumers and business leaders expect so much for free. It's disrupting business models and forcing producers to shift to higher-value/highly-differentiated niches, or switch to other monetization models, such as selling off user data or hocking ads. When the expectation is “free and cheap,” how do you market premium offerings that will sustain a business model?  Join Seth Miller of Miller Systems and a panel of seasoned marketers to explore the current and future challenges that "freebies" present for today's and tomorrow's B2B focused organizations.


Speakers
avatar for Alex Gramling

Alex Gramling

Chief Marketing Officer, W3 Companies
As Chief Marketing Officer for W3, llc, Alex Gramling directs marketing strategy for the firm’s portfolio companies in the healthcare and technology arenas. He has held past marketing leadership roles at Express Scripts as well as several venture-backed startups, including iVillage.com and drugstore.com, where he shared a U.S. patent for site functionality. Alex is also founder of Christmas Tree Santas, a 501c3 non-profit that spreads holiday cheer by giving free Christmas trees to families in need. He has a... Read More →
avatar for Seth Miller

Seth Miller

Founder and CEO, Miller Systems
Seth Miller founded Miller Systems in 1995. The firm focuses on human beings first and technology second, helping organizations to improve and manage their web sites, intranets, portals, and day to day IT operations. Seth has assembled a team of some of the industry's best and br... Read More →
avatar for Dan Schleifer

Dan Schleifer

President and Co-Founder, ChartIQ
Dan Schleifer is the President and Co-Founder of ChartIQ, a mobile-focused social stock charting platform. Dan's career spans over 14 years of Marketing, Product Management, and Sales Enablement within software startups. Prior to founding ChartIQ, Dan was the Sr. Director of Mark... Read More →
avatar for Tabrez Syed

Tabrez Syed

Vice President of Products, Spiceworks
Tabrez Syed is the vice president of Products at Spiceworks, the network for IT that's transforming how $1 trillion in technology products and services are managed, marketed and sold each year. Syed joined Spiceworks in 2006 and oversees the design of features that have made... Read More →

Sponsors
avatar for Miller Systems

Miller Systems

Since 1995, the award-winning team at Miller Systems has helped mid-market and enterprise sized organizations solve business problems using user experience and technology solutions. We consistently strive to balance the real-world needs of the human beings who use technology to g... Read More →


Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Miller Systems