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Wednesday, October 16 • 10:45am - 11:45am
Leveraging Games as a Powerful Marketing Medium -
Featuring Speakers from Google, GSN Digital, MediaBrix, Mindshare & Dailybreak

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This panel discussion, led by Mindshare’s Geoffrey Greenblatt, will explore the correlation between gaming environments and the measured success of advertisements, shedding light on the growing marketing and brand awareness-boosting opportunities available across social, mobile and web game platforms.


Speakers
avatar for Ari Brandt

Ari Brandt

CEO and co-founder, MediaBrix
Ari Brandt co-founded and is CEO of MediaBrix, the industry leading ad platform that delivers immersive brand messages during Breakthrough Moments in social and mobile gaming. He is a seasoned media executive and entrepreneur with over 18 years of experience building profitable digital businesses and advertising technologies. | | Before founding MediaBrix, Brandt was the CEO at Linkstorm, an advertising technology company, where he led the... Read More →
avatar for John Federman

John Federman

CEO, Dailybreak
John Federman oversees Dailybreak's strategic direction, growth and corporate vision. John is an online media and eCommerce executive with over 25 years of experience driving revenue and profit through innovative media platforms that connect buyers and sellers in rich, opt-in experiences.  | | John has spoken at numerous conferences including AdTech, Advertising Week, AppNation, Kelsey Group Conference, eTail, FutureM, SES Conference... Read More →
avatar for Geoffrey Greenblatt

Geoffrey Greenblatt

North American Gaming Director, Mindshare
Geoffrey Greenblatt, a ten-year media agency veteran with extensive experience in gaming space development, delivers innovative gaming-oriented strategies and executions within the larger communication planning architecture for clients throughout North America. In his role, Geoffrey has worked with brands such as Unilever and Sprint to launch gaming programs spanning the Xbox, Playstation, GameStop, Wild Tangent, EA, Zynga, and Facebook... Read More →
avatar for James Kissell

James Kissell

Strategic Partner Lead, Americas Mobile Apps and Gaming, Google
James is a partner lead on Google's mobile apps and gaming team. He is responsible for helping large mobile application and gaming developers monetize their properties using Google's suite of publisher products. Previously, he managed some of Google's largest partnerships in the television industry on the Google TV Ads team. Prior to joining Google in 2011, James started Utah Jive, the largest event entertainment company in Utah. James earned a... Read More →
avatar for Christian Meyer

Christian Meyer

Senior Vice President, Digital Advertising, GSN Digital
Christian Meyer leads GSN's web, social and mobile teams to drive advertising revenue and create custom brand solutions, enabling marketers to reach 53 million unique visitors per month across GSN's owned and third party platforms. | | Previously, Christian served as senior vice president/GM for GSN.com and GSN Mobile Games, and was chief marketing officer for WorldWinner, now part of GSN. A veteran in the new media and home entertainment... Read More →


Wednesday October 16, 2013 10:45am - 11:45am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner GSN Digital