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Wednesday, October 16 • 2:00pm - 3:00pm
Analytics + Modeling: Why Knowing Everything About Your Customers Won’t Be Enough -
Featuring Speakers from Rue La La, Ross-Simons, & Cantina

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It’s been said that analytics are the lifeblood of digital marketing. But what happens when channels blur? In-store and online sales are increasingly intermixed. A purchasing story might start as a product placement, be saved on a smartphone, researched on a tablet, ordered on a laptop and picked up in person. Properly modeling the customer context is the key to driving purchasing behavior. Learn how consumer brands are changing their approach to customer analytics and context modeling by joining this lively discussion from Cantina on the challenges of extracting actionable information from data, and on evolving ways to model consumer behaviors. 


Speakers
avatar for Joan Abrams

Joan Abrams

Head of e-Commerce, Ross-Simons
Joan Abrams is currently Director of E-Commerce for Ross-Simons, the Rhode Island-based jewelry retailer. Joan has been in ecommerce and direct marketing for her entire career. Having previously sold wigs and men's work clothing, Joan is thrilled to be at Ross-Simons selling diamonds, gemstones and other brilliant baubles! She's a no-nonsense marketer with a passion for online retailing, marketing analytics and consumer behavior. Joan is... Read More →
avatar for Mike Putnam

Mike Putnam

VP Mobile, Kayak
Mike Putnam leads the mobile business for Rue La La, including strategy and execution across all mobile app platforms. Before joining Rue La La, Mike was VP Product at Jana, a VC-funded mobile marketing startup in Boston. Previously, Mike led mobile for TripAdvisor, launching their mobile website and apps in 18 languages and growing usage to 20 million monthly unique visitors.
avatar for George White

George White

SVP of Innovation, Cantina
George set out to be a zoologist and now he is a fifteen year veteran with broad experience in software development and architecture. He has worked in many domains, including Web applications, mobile platforms, content management, internet-connected desktop applications, multimedia, video, networking and systems architecture. George developed a strong understanding of the technology needs of publishing companies during his time at... Read More →

Sponsors
avatar for Cantina

Cantina

Cantina is a digital agency that plans, designs and builds connected experiences and product innovations.


Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA