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Friday, October 18 • 9:30am - 10:30am
The Changing Brain: Matching NeuroScience + Marketing Strategies -
Featuring Speakers from Cogency Marketing, Sophisticated Knowledge & Connelly Partners

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Members from Connelly Partners, Sophisticated Knowledge, and Cogency Marketing, will discuss the future of consumer insight research, which applies unique methods of strategic planning and neuroscience as it relates to behavior and marketing. The panelists will cover how insights can be combined with multi-channel data to transform them into actionable, integrated marketing strategies.


Speakers
avatar for Brian Kastelein

Brian Kastelein

Principal, Cogency Marketing
Brian leads companies to better leverage data and effectively measure, test and optimize their marketing programs and business results. Brian brings deep expertise in online and offline measurement tools and techniques, but most importantly, he has a keen eye for transforming data into actionable integrated marketing intelligence that is the foundation of metrics-based strategies and tactics.Brian has managed the database marketing and... Read More →
avatar for Dr. Felix Lutz

Dr. Felix Lutz

Founder and CEO, Sophisticated Knowledge
Dr. Lutz has been working in neuromarketing for the past six years and has been studying the neurosciences since the late 80’s. For many years, he was a professor of International Relations at Schiller International University, as well as an associate professor of international relations at Mainz and Munich University, in addition to teaching IR at Heidelberg University. The former CEO of the “International Business School,” a... Read More →
avatar for Scott Madden

Scott Madden

Senior Partner, Director of Strategic Planning, Connelly Partners
A seasoned brand strategist and Senior Partner with Connelly Partners for over ten years, Scott has extensive brand positioning and messaging research experience particularly with consumer audiences. He has led both qualitative and quantitative research programs of national and international scale for numerous clients. Prior to Connelly Partners, Scott was a Managing Director at CGN Marketing (prior to acquisition by Connelly Partners), as well... Read More →


Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Connelly Partners