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Friday, October 18 • 9:30am - 10:30am
Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens -
Featuring Jumptap, DIGITAS, Mobext & Mullen

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With the intensification of “device schizophrenia” – consumers jumping from device to device, starting a task on one screen and finishing on another – it’s crucial that advertisers and brands meet their audience wherever they’re spending time. Consumers expect a holistic message, regardless of device or medium. Sending multiple messages across multiple mediums without a connection strategy can result in a fragmented consumer experience. This panel lead by Jumptap will explore the importance of unifying messages based on device type as well as creating a deeper brand connection with consumers.


Speakers
avatar for Sarah Amitay

Sarah Amitay

VP, Mobile Marketing Director, Mobext
Sarah Amitay is the VP, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area including Digitas, Arnold Worldwide, and Hill... Read More →
avatar for Matt Duffy

Matt Duffy

VP of Marketing, Jumptap
Matt Duffy is Jumptap’s Vice President of Marketing. Duffy has more than a decade of experience in top marketing roles in the advertising and communications industries. Prior to Jumptap, Duffy was VP of Marketing at Schwartz Communications, where he helped build the company’s marketing and sales operations prior to an acquisition by Publicis Groupe. Before Schwartz, Duffy spent 11 years at IDG in various top-level market... Read More →
avatar for Brett Leary

Brett Leary

Vice President, Group Director of Mobile, DigitasLBi
As VP of Mobile Strategy within DigitasLBi’ Mobile Practice, Brett provides guidance on how best to navigate and act upon mobile technologies, tactics and trends across the agency’s clients which include P&G, Dunkin' Donuts, and more. Brett also oversees the agency’s Mobile Shopping Showcase – an experiential marketing lab featuring the leading technologies and solutions powering today’s mobile shopping... Read More →
avatar for Jade Watts

Jade Watts

VP, Group Digital Media Director, Mediahub/Mullen
13 years of media planning and buying experience on brands like Sears, Kraft and Lego, Jade went completely digital in 2004 focusing on Search, Display and Affiliate marketing for Wells Fargo, Barnes & Noble, Citibank and Target. Prior to Mediahub/Mullen, Jade was a Digital Director at Carat NY leading strategic digital efforts on Kohler and Wyndham Hotels. Jade came to Boston in 2009 where she joined the Havas team to lead... Read More →


Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA