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Thursday, October 17 • 2:00pm - 3:00pm
Using Big Data to Reveal Consumer Values and Inform Storytelling -
Featuring Speakers from Ranker & Zenzi Communications

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This session from Zenzi Communications + Ranker will show you how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.


Speakers
avatar for Ravi Iyer

Ravi Iyer

Principal Data Scientist, Ranker
Ravi Iyer is Ranker's Principal Data Scientist and combines 15+ years of technology industry experience with a Ph.D. in Social Psychology from the University of Southern California. He has authored over 20 publications in top scholarly journals and his work has been featured in the New York Times, Atlantic, Wall St. Journal, and at South by Southwest Interactive.


Thursday October 17, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Zenzi Communications & Ranker