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Friday, October 18 • 9:30am - 10:30am
Big Data for Small Business - Applications in Mobile and Beyond -
Featuring Constant Contact & Google

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In recent years, the mobile revolution has come to bare - mobile activations, usage, transactions, apps have all scaled exponentially. Today's (mobile) world presents opportunities for small businesses to compete, and connect with their target audience in innovative ways. In this session, we will explore how small businesses can use intent + context to reach their target audience in new ways, and hear perspective from small business champions at Constant Contact and Google on how the mobile revolution facilitates innovative marketing strategies for small businesses.
 
Marrying intent with context is one example of how Big Data can be made small business friendly. We will discuss additional use cases for small businesses to apply big data to shape their marketing efforts and the opportunity for marketers to develop tools & innovate to this end.

Moderators
avatar for Tarun Rathnam

Tarun Rathnam

Head of Industry B2B Advertising, Google
Tarun leads Google's B2B Technology advertising practice (based right around the corner in Cambridge). In prior roles, Tarun led mid-market advertising sales teams for Google, held business development and product management roles at Apple, and sales/ marketing roles in the semiconductor industry. He is an MIT grad, an auto enthusiast and an active MITX Up participant.

Speakers
avatar for Ralph Folz

Ralph Folz

Chief Executive Officer, WordStream
Ralph Folz is WordStream's Chief Executive Officer.   WordStream is software as a service (SaaS) company which seeks to bring the power of search marketing to small and medium businesses. Ralph joined WordStream's board in August 2009 and became CEO in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency... Read More →
avatar for Jesse Harriott

Jesse Harriott

Chief Analytics Officer, Constant Contact
Dr. Jesse Harriott is currently Chief Analytics Officer at Constant Contact. Prior to Constant Contact, Jesse was Chief Knowledge Officer at Monster Worldwide where he started their analytics division and created the Monster Employment Index in more than 30 countries. He also led Web analytics, business intelligence, competitive intelligence, data governance, marketing research, and sales analytics depts. for Monster. He has advised many... Read More →
avatar for Margaret Lawrence

Margaret Lawrence

Chief of Staff, Small and Medium Business Sales, Google
Margaret is Chief of Staff of Google's Small and Medium Sales organization for the Americas. Previously, Margaret led Google's North America SMB Sales Agency teams. Prior to Google, she was a Partner at Pilot House Ventures, a Boston-based early stage venture capital firm and was there for 9 years. She led the investment process for and held board seats at a number of technology companies.She began her career in finance, first at Lehman... Read More →
avatar for Tim Reis

Tim Reis

Head of Mobile Solutions, Google
Tim Reis leads Google’s mobile solutions teams in the Americas. He is a 30 year veteran of media sales serving in roles that have spanned print, television and online. Tim has held a variety of roles at Google, leading the Mobile Display advertising team, the Consumer Packaged Goods practice and the Financial Services advertising team. Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was... Read More →

Sponsors
avatar for Constant Contact

Constant Contact

Constant Contact wrote the book on Engagement Marketing(tm) - the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate repeat business and referrals through email marketing, social media marketing, event marketing, local deals and... Read More →
avatar for Google

Google

Google's mission is to organize the world's information and make it universally accessible and useful.


Friday October 18, 2013 9:30am - 10:30am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Constant Contact + Google