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Thursday, October 17 • 1:05pm - 1:50pm
Is Marketing & Ad Tech Wall Street Gold or the Next Bust? -
Featuring AGC Partners, Flybridge Capital Partners, Lattice Engines, Nanigans & TheStreet, Inc.

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Over the past several years, investment in emerging marketing and advertising technology companies has expanded wildly despite a growing chorus of warnings that the market is overhyped. Companies like Buddy Media and Neolane have been scooped up for hundreds of millions of dollars by larger players, who recognize the transformational role that technology is playing in a shifting marketing and advertising world. Now, some of these tech startups are beginning to dip their toes in the public markets. Debates are swirling around the true value of these companies. Will they bring a boon in public markets or is the marketing and advertising technology ecosystem really overhyped? A panel of VCs, Wall Street analysts and top technology execs will face off, offering their opinions and predictions on advertising and marketing tech’s future.

Moderators
avatar for Elisabeth DeMarse

Elisabeth DeMarse

Chair, President and Chief Executive Officer, TheStreet, Inc.
Ms. DeMarse is an information and media industry veteran with broad experience in the digital information business, traditional media (television, radio, book and magazine publishing) and new media. Her particular expertise is developing new products and brands. She is a financial services industry expert with extensive US and international business experience in financial information and technology. Her 20-year employment history includes... Read More →

Speakers
avatar for Jeffrey Bussgang

Jeffrey Bussgang

General Partner, Flybridge Capital Partners
Jeff is a former entrepreneur (Upromise, Open Market) who joined Flybridge Capital Partners in 2002 and focuses on the consumer, marketing services, e-commerce, software and mobile start-up markets. On the side, he serves as a Senior Lecturer at Harvard Business School where he teaches a class on entrepreneurship and lean start-ups called Launching Technology Ventures and has co-authored five HBS cases. In 2010, he wrote and published a book... Read More →
avatar for Marc Grabowski

Marc Grabowski

Chief Operating Officer, Nanigans
Marc Grabowski has been Chief Operating Officer of Nanigans, Inc. since August 21, 2012. Mr. Grabowski is responsible for sales, marketing, business development and operations teams at Nanigans. Mr. Grabowski worked for a nine-year sales career at Yahoo! where he served as Vice President of Media Sales at North America. He was a top online display advertising sales executive at Yahoo!, driving the Interclick acquisition and leading Genome... Read More →
avatar for Jon Guido

Jon Guido

COO and Partner, AGC Partners
Jon is a partner in the investment banking group of AGC Partners, with a focus on digital media, Internet, tech-enabled services and communications sectors. In his 13 years as an investment banker, Jon has completed more than 55 strategic and financing transactions with leading technology companies and investors such as ACS, Cisco Systems, ConstantContact, eBay, IAC, Tekelec, Zynga, 3Com, Welsh, Carson, Anderson & Stowe, and The Carlyle... Read More →
avatar for Brian Kardon

Brian Kardon

CMO, Lattice Engines
Brian is responsible for demand generation, thought leadership, and integrated marketing programs at Lattice Engines, a big data and predictive analytics company for marketing and sales.  Prior to Lattice Engines, Brian was a driving force behind Eloqua's explosive growth and leadership in the Revenue Performance Management sector, leading to their public offering in 2012 (Nasdaq: ELOQ) and subsequent purchase by Oracle.  Before... Read More →

Sponsors

Thursday October 17, 2013 1:05pm - 1:50pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA