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Thursday, October 17 • 2:00pm - 3:00pm
Experience + Technology: The New Core Disciplines for Marketing -
Featuring Speakers from Verndale, Sitecore & ion interactive

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The future of digital marketing is not a choice between imagination and analysis, or big ideas and big data. Experiences and technology are, in reality, increasingly intertwined and inseparable. This panel will look at the ways in which technology is elevating the marketing process – opening up new opportunities to connect with customers through the confluence of strategy, data and design. We will discuss how analytics, personalization and automation are the key to building more engaging, relevant and valuable experiences for our customers, not less. The result is more qualified opportunities, stronger brand advocates and ultimately greater recognized business value. A few years ago a marketing panel featuring a strategist, a creative, a technologist and a marketer would have been preposterous – but we think it’s clearly the future, so be sure to join us

Speakers
avatar for Nate Barad

Nate Barad

Product Marketing Director, Sitecore USA Inc.
Nate Barad has 12 years of experience in managing and marketing software products throughout the complete development life cycle. He has expertise in addressing the needs of digital marketers with web content management, online commerce, behavioral marketing, and analytic intelligence solutions. Mr. Barad has worked closely with leading global companies to build an online brand, including MLB, Hotwire, Autotrader, Bank of England, and ING... Read More →
avatar for Scott Brinker

Scott Brinker

Co-founder and CTO, ion interactive
Scott Brinker is the co-founder and CTO of ion interactive, a marketing software provider that offers the most advanced platform for creating and testing app-like landing pages and microsites. Hundreds of leading brands have adopted ion's software, such as Dell, DHL, General Mills, and Intuit. Scott also writes the popular Chief Marketing Technologist blog, chiefmartec.com, covering the intersection of marketing and technology and its... Read More →
avatar for Sean Rusinko

Sean Rusinko

SVP Digital Strategy, Verndale
Sean’s digital strategy practice provides the research, data and insights that are the basis of all Verndale client engagements. From discovery and analysis to strategy implementation, Sean’s team helps clients take advantage of the latest digital marketing technologies, strategies and innovations to achieve their business goals. A frequent speaker and a thought leader on marketing innovation and digital marketing technology, Sean... Read More →

Sponsors
avatar for Verndale

Verndale

Verndale is a full-service digital agency, designing and developing interactive solutions and implementing best of breed technology.


Thursday October 17, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner Verndale