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Wednesday, October 16 • 4:30pm - 5:30pm
How Modern Marketing Works -
Featuring the GVP of Software Development at Oracle

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Discover how modern marketing techniques move prospects along their buying journey to drive revenue. The role of marketing has significantly changed in the digital world. Buyers are self-educating online and making purchasing decisions well before ever speaking to sales. New marketing techniques such as social media and the use of compelling content have re-defined the modern marketer. In this presentation you will learn how companies are taking advantage of marketing automation and social media platforms to drive revenue.

Speakers
avatar for Steve Woods

Steve Woods

Former CTO & Co Founder, Eloqua - GVP Software Development, Oracle, Oracle | Eloqua
Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. | | Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book... Read More →

Sponsors

Wednesday October 16, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA