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Wednesday, October 16 • 2:00pm - 3:00pm
It’s Harder Than It Looks: What Musicians Can Teach Us About Engaging Markets -
Featuring Principal Researcher w/ the Social Media Collective, Microsoft Research New England

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Social Media seems to be a marketers dream with so many ways to reach and listen to current and potential customers. In the music industry, “connect with audiences” has become a catch phrase. But when you look closely at what musicians and music marketers have to do to connect with audiences, you realize it takes a lot more than showing up. Show up for this session to see the difficult and sometimes dark parts musicians face in building and maintaining audiences online and discuss how they apply to marketing contexts relevant to every marketer’s future.  We’ll talk about things like deciding where to be present, analyzing audience behavior, deciding whether and how to reply, how audiences do their own – sometimes subversive - things with materials you might want to control, and what it really means to “connect” in ways that work for brands and customers.

Speakers
avatar for Nancy Baym

Nancy Baym

Principal Researcher with the Social Media Collective, Microsoft Research New England
Nancy Baym (Ph.D. University of Illinois at Urbana Champaign, 1994) is a Principal Researcher with the Social Media Collective at Microsoft Research New England. Her research concerns social dynamics of new communication technologies. Prior to joining Microsoft in 2012, she was a Professor of Communication Studies at the University of Kansas. She was a pioneer in the field of internet research, writing seminal early articles on online community... Read More →


Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA