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Friday, October 18 • 12:00pm - 1:00pm
Rapid Prototyping & The Benefits to Brands -
Featuring Mobext & Havas Media

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Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data. -Wikipedia

Rapid prototyping isn't limited to just this standard definition anymore. Mobext & Havas Media apply this process for our clients to create entirely new platforms with which they can engage their consumers in a meaningful manner – wherever they are and whenever they need it. Join Mobext, Havas Media, and a guest client marketer to learn about the process of rapid prototyping and be the first to see the output from a recent rapid prototyping session with four clients.


avatar for Sarah Amitay

Sarah Amitay

VP, Mobile Marketing Director, Mobext
Sarah Amitay is the VP, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area including Digitas, Arnold Worldwide, and Hill... Read More →
avatar for Phuc Truong

Phuc Truong

Managing Director, Mobext - Havas Media
Phuc foundded Mobext US in 2008. He has focused in mobile marketing engagement since 2001 and is considered a leading pioneer in the industry. His team provides mobile engagement stewardship for Fortune 500 clients within retail, CPG, automotive, finance and travel & hospitality industries. Under his leadership, Mobext has won numerous mobile industry awards including Digday's Mobile Agency of the Year in 2011 & 2012 . Prior to... Read More →

avatar for Havas Media

Havas Media

At Mobext, we ideate, design, and build digital experiences. We’re here to create meaningful, inspiring and non-intrusive connections between people and brands. Through the power of mobile technology, we help users make informed decisions. It’s not only about solving problems or developing breakthroughs – our work is based on a real commitment to integrity. By making a sustainable difference, great brands become better... Read More →

Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA
  • Room Room 304
  • Session Partner Havas Media