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Friday, October 18 • 8:30am - 9:15am
Keynote: The Transparent Brand - Your 2025 Media Strategy -
Linda Boff, GE's Executive Director of Global Brand Marketing

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In the next decade, the most successful brands will also be the most transparent. This is a trend that is driven not only by the accelerating “socialization” of media but also by the accessibility of information about brands. The dominant symbol of corporate marketing and communications will shift from the screen, which projects images but is otherwise opaque, to the window, which provides a view into what your company actually does.

Speakers
avatar for Linda Boff

Linda Boff

Executive Director, Global Brand Marketing, GE
Boff is responsible for GE's global advertising and digital marketing along with the company's brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff was named B2B Magazine's 2012 Digital... Read More →


Friday October 18, 2013 8:30am - 9:15am
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA