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Wednesday, October 16 • 2:00pm - 3:00pm
Changing the Way We Connect with the Sports Fan through Marketing and Technology -
Presented by Turner Sports

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As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field. With the rise of social networks, the influx of new data and refined analytic tools, marketing and technology are working together to better identify and connect with the fan through personalization and targeting.  Jeff Mirman, VP of Marketing for Turner Sports and Pete Scott, VP of Emerging Media for Turner Sports will jointly discuss how marketing and technology are forever changing the way that sports fans connect with the game.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf.  The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps.  Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.


Speakers
avatar for Jeff Mirman

Jeff Mirman

Vice President of Marketing, Turner Sports
Jeff Mirman currently serves as vice president of marketing for Turner Sports. In this role, he is charged with strategic marketing and planning for Turner Sports’ television sports properties, which includes the NCAA Division I Men’s Basketball Championship, NBA, MLB, NASCAR and PGA, as well as developing the brand vision for the division’s online and mobile destinations which include NCAA.com, March Madness Live and PGA.com... Read More →
avatar for Pete Scott

Pete Scott

Vice President of Emerging Media, Turner Sports
| Pete Scott is vice president of emerging media for Turner Sports.  In this role, Pete oversees digital operations and technology for delivery for the entire Turner Sports digital portfolio which includes TNT OverTime on NBA.com, TNT RaceBuddy, PGA.com’s PGA Championship Live and most recently Bleacher Report.  In addition, Scott oversees the company’s strategic partnership with Yahoo! Sports. | | Prior to his current... Read More →


Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Turner Sports