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Thursday, October 17 • 3:15pm - 4:15pm
Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity - Featuring Ayantek, BJ’s Wholesale Club, iRobot, Bluetrain Mobile, BlueWave Marketing, and Percussion Software

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Are you ready for the SMACdown?
The battleground for customer engagement is taking place across all of the digital marketing channels. Ayantek’s SMACdown event at FutureM is a head-to-head bout between two teams of Boston’s finest marketing and technology gurus, as they brainstorm real-time solutions to real problems submitted by real businesses. Don’t get SMACked by your problems – Share them with us at Ayantek.com/FutureM and you could be part of the fun!
 
What is the SMAC stack?
There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity.  This new wave is what we’re calling the SMAC stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Our belief is that organizations who conceptualize these four technologies together as a “stack” will have access to exponential growth opportunities not unlike those seen by early adopters in the PC and internet revolutions.
 
More about the SMAC Down:
 
The SMAC panels
Two teams will be assembled from leaders within Boston’s vibrant marketing and IT community. These teams will get an opportunity to flex their creative muscles as they battle the clock and a rival team, to deliver winning solutions to real-life business problems. 
 
The Business Challenges
In the months leading up to the SMACdown, Ayantek will be working with regional businesses to identify real life business situations where innovative SMAC stack thinking might provide significant opportunities for success. Between 5-7 business challenge finalists will be selected and will win free tickets to FutureM. Finalists will also be invited with a guest to a luxury suite during the September 22 Red Sox game vs. the Toronto Blue Jays. Submit your business challenge at Ayantek.com/FutureM.
 
SMACdown Finalists Event at Fenway
During a quick pre-game session, SMACdown business challenge finalists will present their cases to the panels “Shark Tank” style. Panelists and finalists will have ample opportunity throughout the game to mingle and exchange ideas, and at the end of the afternoon, panelists will vote on the challenges they think will provide the best opportunity for them to show off their SMAC thinking.
 
The SMACdown at FutureM
The SMACdown is going to be a fun and fast-paced event where panelists’ knowledge of the digital landscape will be put to the test. Each panelist will get the opportunity to represent their team in answering questions and presenting solutions to challenges that are being faced by business leaders today. The event will culminate in a head to head challenge in which the teams are set loose on some of the pre-vetted business challenges (from above) and will present their solutions to the FutureM Audience. The crowd will then be the final decider for which team has presented the best solution using all of the SMAC technologies that are creating the future of marketing.

Speakers
avatar for Steffan Berelowitz

Steffan Berelowitz

Founder & CEO, Bluetrain Mobile
Steffan Berelowitz, a Boston College graduate, is a serial entrepreneur, pioneering web consultant and currently a CEO and Conductor of Bluetrain Mobile. Steffan created a platform that enables companies to build mobile friendly websites and market on mobile. Steffan has spent the past 20 years in online services and technology, during which he founded 3 companies in online technology, including Bit Group, an award-winning digital design... Read More →
avatar for Brett Borgeson

Brett Borgeson

Assistant Vice President, Practice Development, Ayantek
Brett Borgeson is a business leader and digital strategist, having more than 25 years of experience in creating and leading new business development initiatives in the digital marketing industry. He has developed online client strategies, managed and grown accounts, and led programs for clients in the financial services, healthcare, consumer and manufacturing industries. Brett’s work has also included developing online loyalty... Read More →
avatar for Dan Flanigan

Dan Flanigan

Vice President of Products, Percussion Software
Dan is a Product Management specialist with over fifteen year of experience in enterprise software and domain expertise in HR, talent management, identity management, and content marketing. Dan has extensive customer and sales facing experience, outlining product solutions that have led to close of deals with multiple Fortune 100 companies. Dan has launched over 10 new products, with 3 products being placed in a Gartner Magic Quadrant... Read More →
avatar for John Moran

John Moran

President, Blue Wave Marketing
John Moran is the President and Founder of Blue Wave Marketing. Since Blue Wave Marketing’s inception in 1991, John has delivered high-impact solutions for his clients’ marketing programs. His broad experience ranges from producing events, TV shows, design and interactive projects as well as branded apparel and premiums. John’s entrepreneurial background includes marketing, graphic design, working at MIT as an Optical... Read More →
avatar for Praveen Ramanathan

Praveen Ramanathan

President & CEO, Ayantek
Praveen is the President and Founder of Ayantek, a full-service Digital Marketing firm. With over 15 years of experience in digital marketing, Praveen brings deep and broad expertise to help organizations effectively utilize the entire spectrum of marketing platforms like the web, mobile, email, search, and social media to meet their business goals. His primary interests lie in the fields of Social Media, Marketing Automation, Enterprise... Read More →
avatar for Jan Rimmel

Jan Rimmel

Multi-Channel Marketing Consultant, Market Leaders
Accomplished marketing consultant with demonstrated track record of driving engagement for brands globally across online and offline channels. Recognized thought-leader in creating new business models, brand extensions and go-to-market strategies to enhance customer relationships, drive top-line growth and move businesses forward. Established Hasbro's Online Marketing Services team to develop and manage digital initiatives and partnered... Read More →

Sponsors
avatar for Ayantek

Ayantek

Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and... Read More →


Thursday October 17, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA