Poised to double to $9.2 billion by 2016 (BIA/Kelsey), social advertising outperforms side-bar ads 10:1. It’s allowing companies like Electronic Arts to top 400% ROI on a multi-million dollar Facebook ad budget, and Lexus to net 100,000 live viewers within 10 minutes of a News Feed launch. Savvy marketers must take advantage of contextual interactive advertising and learn to use cross-channel analytics for undisputed social advertising ROI. In this panel lead by Moontoast, social marketing, advertising and brand leaders will explore driving factors behind this revolution, and will provide best practices and case studies to ensure you harness the full ROI from social advertising.