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Wednesday, October 16 • 9:30am - 10:30am
The $9 Billion Advertising Opportunity: The Social + Mobile Revolution -
Featuring Speakers from Moontoast, BLiNq, Fiksu & Jumptap

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Poised to double to $9.2 billion by 2016 (BIA/Kelsey), social advertising outperforms side-bar ads 10:1. It’s allowing companies like Electronic Arts to top 400% ROI on a multi-million dollar Facebook ad budget, and Lexus to net 100,000 live viewers within 10 minutes of a News Feed launch. Savvy marketers must take advantage of contextual interactive advertising and learn to use cross-channel analytics for undisputed social advertising ROI. In this panel lead by Moontoast, social marketing, advertising and brand leaders will explore driving factors behind this revolution, and will provide best practices and case studies to ensure you harness the full ROI from social advertising.


Speakers
avatar for Luis Caballero

Luis Caballero

CEO, BLiNQ Media
Luis Caballero is the CEO of BLiNQ Media, the leading innovator in social engagement advertising. He is responsible for general control and supervision of the day-to-day operations and management of BLiNQ Media across all departments and offices. Formerly COO & CTO, Luis has been a tremendous asset to BLiNQ, helping to drive the company’s evolution from a services-focused business into a full-fledged technology... Read More →
avatar for Matt Duffy

Matt Duffy

VP of Marketing, Jumptap
Matt Duffy is Jumptap’s Vice President of Marketing. Duffy has more than a decade of experience in top marketing roles in the advertising and communications industries. Prior to Jumptap, Duffy was VP of Marketing at Schwartz Communications, where he helped build the company’s marketing and sales operations prior to an acquisition by Publicis Groupe. Before Schwartz, Duffy spent 11 years at IDG in various top-level market... Read More →
avatar for Craig Palli

Craig Palli

Chief Strategy Officer, Fiksu
Craig Palli is a seasoned inventor and entrepreneur with a particular knack for creating client focused marketing and business development strategies for technology companies of all sizes, in all stages of growth – from inception to IPO or acquisition. As Chief Strategy Officer, Craig leads Fiksu's worldwide Marketing, Business Development and Client Services efforts spanning the Client Development and Client Performance teams who... Read More →
avatar for Marcus Whitney

Marcus Whitney

CTO and Co-Founder, Moontoast
Marcus is at the center of the social/mobile revolution as co-founder and CTO of Moontoast. Moontoast’s Social Activation Engine maximizes social advertising ROI for brands (primarily auto, consumer tech and CPG) through interactive, transactional rich media units within the News Feed of today’s leading social networks, like Facebook. As co-founder and CTO of Moontoast, Marcus drives product vision and helps customers design and... Read More →


Wednesday October 16, 2013 9:30am - 10:30am
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Moontoast