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Thursday, October 17 • 9:30am - 10:30am
Better than Red Bull: Converting your Brand into an Entertainment Hub -
Speakers from Walden Media, FoA Entertainment, Matthew Valentinas Law & ZoomTilt

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Branded video entertainment is at the beginning of a wave. A few savvy companies like BMW, Degree, Red Bull, and Old Spice have figured how to turn branded video into ginormous successes but most brands and companies are left with low viewership and questionable ROI. Exploring the intersection of advertising and entertainment in this interactive TV show pitch session, ZoomTilt and their team of creative experts will present online TV show concepts based on the audience-submitted companies in the room. Audience members will see how seasoned video creatives turn a brand identity into great video stories, and participants in the pitch session will leave with video ideas that will keep their customers coming back week after week to see more.
Speakers
avatar for Anna Callahan

Anna Callahan

CEO, ZoomTilt
Anna graduated from the University of Michigan with a math degree, and went on to the most logical career: jazz trumpet player. After two cds, being featured on United Airlines, and touring Brazil, she moved to Boston to learn computer science. While working as a software engineer... Read More →
avatar for Evan Rimer

Evan Rimer

Coordinator, Walden Media
Evan Rimer is the Coordinator of Walden Family Theater, a hub of Walden Media. Walden Media specializes in entertainment for the whole family, creating movies, books and television series that spark the imagination and delight all generations. Past award-winning films include: “The... Read More →
avatar for Shannon Vossler

Shannon Vossler

Head of Development, FoA Entertainment
Shannon Vossler is a flannel-wearing, whiskey-drinking, cigar-smoking kind of gal who can develop the heck outta some television. With two degrees under her belt from Boston University, as well as stints at Scout, the Boston POPS, Moore Huntley, and Powderhouse, Shannon’s passion... Read More →
avatar for Vladimir Zelevinsky

Vladimir Zelevinsky

Playwright, screenwriter, script doctor
Vladimir studied nuclear physics at MIT, which he naturally followed by working as an art critic for The Boston Globe and four years as a playwright-in-residence at Theatre Cooperative. His plays were produced in Boston, New York City, all over the USA, in Canada, Ireland, and... Read More →

Thursday October 17, 2013 9:30am - 10:30am EDT
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  Breakout
  • Room Room 312
  • Session Partner ZoomTilt