Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.
