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Wednesday, October 16 • 3:15pm - 4:15pm
Social + Analytics: Does Social Media Opinion Matter? -
Featuring Speakers from Disney, Verndale, Edelman Digital & Crimson Hexagon

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Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.


Moderators
avatar for Elizabeth Breese

Elizabeth Breese

Senior Content and Digital Marketing Strategist, Crimson Hexagon
| Elizabeth Breese, PhD is a social scientist and social media analyst. Bridging the academic and social media analytics worlds, Elizabeth researches how people interpret the social world by analyzing social media. With Crimson Hexagon, she uses the ForSight social media analysis platform to discover public opinion about current events, politics, and social issues and manages the Social Research Grant Program.

Speakers
avatar for Mitch Brooks

Mitch Brooks

Senior Research Strategist, Crimson Hexagon
Mitch Brooks is the Senior Research Strategist at Crimson Hexagon. In this role he works across departments to develop analytics, tools, and methodologies to answer customers' complex business questions.Before Crimson Hexagon, Mitch was an analyst at a sales and marketing consultancy in the consumer packaged goods industry. Mitch has a BA in Computer Science from Williams College.
avatar for Richard Ng

Richard Ng

Vice President, Insights and Intelligence, Edelman Digital
Richard Ng is Vice President of Insights and Intelligence with Edelman Digital NYC. In this role he leads development, implementation, and standardization of consumer intelligence practices for the group.Richard holds a Masters degree in Political Science from Wilfrid Laurier University where he specialized in Internet Social Theory. An early proponent of critical research in the space, Richard submitted the department’s first Graduate... Read More →
avatar for Sean Rusinko

Sean Rusinko

SVP Digital Strategy, Verndale
Sean’s digital strategy practice provides the research, data and insights that are the basis of all Verndale client engagements. From discovery and analysis to strategy implementation, Sean’s team helps clients take advantage of the latest digital marketing technologies, strategies and innovations to achieve their business goals. A frequent speaker and a thought leader on marketing innovation and digital marketing technology, Sean... Read More →
avatar for Guen Yi

Guen Yi

VP, Analytics Insights, The Walt Disney Company
Guen Yi is the VP, Analytics Insights at The Walt Disney Company focusing on digital analytics for Motion Picture business. Previously, Yi was part of the Disney Parks division. Yi has been with Disney for five and a half years.


Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Crimson Hexagon