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Wednesday, October 16 • 3:15pm - 4:15pm
Social + Analytics: Does Social Media Opinion Matter? -
Featuring Speakers from Disney, Verndale, Edelman Digital & Crimson Hexagon

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Social media metrics are at the leading edge of marketing and market research practice. However, it’s important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best, and explore the ideal moments to look to social media opinion to guide marketing and business strategy moving forward.

avatar for Elizabeth Breese

Elizabeth Breese

Senior Content and Digital Marketing Strategist, Crimson Hexagon
Elizabeth Breese, PhD is a social scientist and social media analyst. Bridging the academic and social media analytics worlds, Elizabeth researches how people interpret the social world by analyzing social media. With Crimson Hexagon, she uses the ForSight social media analysis... Read More →

avatar for Mitch Brooks

Mitch Brooks

Senior Research Strategist, Crimson Hexagon
Mitch Brooks is the Senior Research Strategist at Crimson Hexagon. In this role he works across departments to develop analytics, tools, and methodologies to answer customers' complex business questions.Before Crimson Hexagon, Mitch was an analyst at a sales and marketing consultancy... Read More →
avatar for Richard Ng

Richard Ng

Vice President, Insights and Intelligence, Edelman Digital
Richard Ng is Vice President of Insights and Intelligence with Edelman Digital NYC. In this role he leads development, implementation, and standardization of consumer intelligence practices for the group.Richard holds a Masters degree in Political Science from Wilfrid Laurier University... Read More →
avatar for Sean Rusinko

Sean Rusinko

SVP Digital Strategy, Verndale
Sean’s digital strategy practice provides the research, data and insights that are the basis of all Verndale client engagements. From discovery and analysis to strategy implementation, Sean’s team helps clients take advantage of the latest digital marketing technologies, strategies... Read More →
avatar for Guen Yi

Guen Yi

VP, Analytics Insights, The Walt Disney Company
Guen Yi is the VP, Analytics Insights at The Walt Disney Company focusing on digital analytics for Motion Picture business. Previously, Yi was part of the Disney Parks division. Yi has been with Disney for five and a half years.

Wednesday October 16, 2013 3:15pm - 4:15pm EDT
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner Crimson Hexagon