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Wednesday, October 16 • 3:15pm - 4:15pm
Global Marketing Perspectives from China's Top 10 Brands -
Featuring IDG China

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In this session, Marketing VPs and CMOs from China’s top 10 competitiveness brands as well as the world-wide leaders in their own industry (including Sinopec, ICBC, CCB, China Life, China Mobile, Huawei, Haier, Tencent, BOE, Baidu, etc.) and Jennifer Xu, VP of IDG Asia, will share their perspectives and lessons in how to optimize branding channels in the context of mobile internet, how to strengthen global competitiveness in the digital world, and how to stimulate economic growth while achieving the goal of sustaining company growth. China’s top 10 competitiveness brands are ready to take the face-to-face interaction onsite about the future marketing and global branding. In addition, the chairman of IDC China will share his viewpoint of the China brands, market and prospective, elaborating on its market potentials. Global marketing is here to stay; don’t miss this session to learn from China’s best.


Speakers
avatar for Michael Guo

Michael Guo

Founder and Chair, China Intelligence Technologies Co., Ltd.
Mr. Michael Guo has more than 30 years of international experience in the field of business strategy, business modeling, management consulting, research and general management in a wide range of industries including ICT, manufacturing, finance, insurance, healthcare, automobile, retail, logistics and industrial park development. | | Mr. Guo served as Managing Partner/Director for Greater China operations of top-notch international... Read More →
avatar for Jennifer Xu

Jennifer Xu

Vice President, IDG Asia
Jennifer Xu, Vice President of IDG Asia, has nearly 20 years of experience in marketing and general management, she is responsible for media, tradeshow and exhibition business in IDG China. | Jennifer Xu was in charge of marketing management in some leading multinational companies, she served as the General Manager of Integrated Marketing Communications in IBM China, and she was Marketing Manager of Novell China in 1995. | Jennifer Xu... Read More →


Wednesday October 16, 2013 3:15pm - 4:15pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner IDG China