Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
View analytic
Wednesday, October 16 • 4:30pm - 5:30pm
New Balance: Redefining Running as a Social Activity -
Featuring New Balance and Arnold Worldwide

Sign up or log in to save this to your schedule and see who's attending!

Running is evolving. It’s becoming more social. The boundaries are being broken. And technology is redefining what’s possible.

New Balance’s new campaign, Runnovation, celebrates this convergence of sport and technology. So it was only natural that as global leaders in the running category, New Balance applied the same philosophy to their Marketing, developing a new global content ecosystem that mirrors the movement.

Join New Balance and Arnold Worldwide as they talk about the Runnovation effort and its solution to changing needs of brands today, which demands more stories more frequently to drive awareness, engagement, purchase and, ultimately, advocacy.

Running just got a lot more interesting.

Speakers
avatar for Hilary Keates

Hilary Keates

Director, Global Marketing and Brand Management, New Balance
As Director, Global Marketing and Brand Management, Hilary leads global marketing to support the New Balance brand and product line. This includes managing advertising, brand equity, cause-related marketing, public relations, channel marketing, integrated marketing, and in-house creative services department. | Prior, she was responsible for managing global equity, advertising and packaging for P&G’s $750MM Venus brand. She led... Read More →
avatar for Drake Pusey

Drake Pusey

VP, Director of Digital Platforms, Arnold Worldwide
As Director of Digital Platforms at Arnold Worldwide, Drake combines his experience in design, development, and UX, to show clients new ways to engage and inspire consumers through technology. Drake believes everyone can win. By designing brand experiences that cause fewer interruptions and deliver more value, Drake brings into alignment the sometimes-competing objectives of a business and its consumers, to create ecosystems that last. He... Read More →

Sponsors
avatar for Arnold

Arnold

Arnold Worldwide is a global communications company proud to represent a diverse portfolio of clients including Aetna, American Eagle Outfitters, Carnival Cruise Lines, CVS/pharmacy, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel 's, Kohler, McDonald's, Milk-Bone, New Balance, Ocean Spray, Panasonic, Progressive, Sanofi, Titleist, truth®, Tyson Foods, Unilever, University of Phoenix, Vertex, Volvo and many other... Read More →


Wednesday October 16, 2013 4:30pm - 5:30pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Arnold Worldwide