FutureM 2013 has ended
Thursday, October 17 • 10:45am - 11:45am
Creativity in a Big Data World -
Presented by Mullen, Sports Illustrated, Skyword + others

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What is the role and definition of creativity in the data-driven marketing world of the present and future?  If everyone is using the same basic data and algorithms what will set marketers and brands apart to achieve exponential success versus their competitors? Ultimately, creativity will be the leverage in Big Data. The real questions are how will creativity be defined and how will it be done? This session brings together leading Marketing Clients, Mass Media Publishers, Agency Creative Technologists, Custom Content Creators and Branded Newsroom Editors to reveal the new opportunities enabled by Big Data. They will discuss how they will conceive, produce, customize, target and deliver creative content fueled by data-driven logic that is more engaging and effective. 

Audience:  This discussion should appeal to clients, agencies, technical and creative talent, media suppliers.

avatar for Matt Bean

Matt Bean

Managing Editor, SI.com at Sports Illustrated
Matt runs editorial strategy and operations for SI.COM - creating and distributing content across the entire digital spectrum. Before joining SI, Bean spent eight years as an editor and digital executive at Rodale’s Men's Health, launching more than 30 mobile applications, winning... Read More →
avatar for Sean Corcoran

Sean Corcoran

SVP, Director of Digital and Social Media, Mediahub/Mullen
Sean helps drive the digital vision for Mediahub/Mullen using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 14+ years of industry experience working on a diverse set of brands including JetBlue, National Geographic... Read More →
avatar for Matt Creamer

Matt Creamer

Associate Creative Director/Executive Editor, kbs+
Matt Creamer is associate creative director/executive editor of the Content Labs at kbs+. In this role, he oversees the editorial product created for brands like Intel and American Express and runs the just-launched content studio and newsroom. He came to the agency world after more... Read More →
avatar for Jen Lowe

Jen Lowe

Associate Research Scholar, Spatial Information Design Lab, Columbia University
Jen Lowe has a Master’s degree in Information Science, focusing on government data and secrecy, information seeking behavior, and online searching. She completed graduate work in pure mathematics and a B.S. in applied mathematics, and provides data analysis and scientific programming... Read More →
avatar for Rob Murray

Rob Murray

President, Skyword
As president of Skyword, Rob Murray is responsible for the go-to-market teams at Skyword including sales, marketing, strategic services and writer services. Before joining Skyword, Murray was Global President of iProspect, overseeing the global growth and expansion of the brand. iProspect... Read More →
avatar for Matthew Ray

Matthew Ray

SVP, Director of Creative Technology, Mullen
Mathew leads creative technology for Mullen on Acura and Google. He joined Mullen from Crispin Porter + Bogusky where he led creative technology on Volkswagen, Microsoft, Coca-Cola, Dominos, Metlife and Jose Cuervo. Prior to CP+B, Mathew served as Director of Research and Development... Read More →

avatar for Mullen


Mullen is a "hyperbundled" agency, integrating disciplines from creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. Mullen specializes in working with thought leader brands, including... Read More →

Thursday October 17, 2013 10:45am - 11:45am EDT
Hynes Convention Center, Room 304 900 Boylston St Floor 3, Boston MA