One of the biggest challenges in marketing today is finding effective ways to reach millennials. This year, Dunkin’ Donuts invited student groups from the Boston area colleges and universities to present innovative approaches in how Dunkin’ can help engage more millennials. In this session, the student groups will present their ideas to a panel of Dunkin’ Donuts, Hill Holliday and industry professionals. At the end of the event, a brilliant and new marketing technique will be born.
