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Thursday, October 17 • 9:30am - 10:30am
A Sweet User Experience: Hershey’s® Chocolate World® 4D Attraction -
Creating an end-to-end experience- Featuring Speakers from R2Integrated & The Hershey Company

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You know how to create an in-person brand experience and you know how to create an online brand experience, but how do you create an intersection between the online and offline worlds? Jeff Sommer, Digital Marketing Manager for The Hershey Company and Eric Jones, Vice President of Digital Marketing at R2integrated, a social media agency partner for Hershey’s® Chocolate World® Attraction, will discuss how marketers can integrate online customer experiences with live experiences while making them personalized and memorable to foster brand advocates.

Hershey’s® Chocolate World® Attraction has leveraged innovative 4D digital technology to create real-time virtual experiences and is on the forefront of associating this “live digital” experience with its social marketing by incorporating the Hershey’s® Chocolate World® characters that are integral brand assets. This session will discuss how to identify and create integrated online and in-person experiences that will resonate with your customers. You will learn how to maximize and repurpose your existing assets to create a genuinely personal experience for your customers. And, if you wonder how technology will continue to enable customized experiences both online and offline, this session will discuss the intersections (and collisions!) of online, mobile and in-person marketing.

Hershey’s® Chocolate World® Attraction launched a first of its kind 4D experience, Hershey’s Great Chocolate Factory Mystery™, at the Pennsylvania location and is on the forefront of using technology to create virtual experiences that will connect customers with a “live digital” experience.

Speakers
avatar for Eric Jones

Eric Jones

VP, Digital Marketing, R2integrated
Eric Jones oversees the strategy and execution of integrated marketing communications programs that incorporate the cross-channel disciplines of digital marketing, social marketing, branding, and technology integration. He brings over 14 years of integrated marketing and communications to his work on a variety of clients from technology to real estate, financial, non-profit, and consumer focused. Included in the account management and... Read More →
avatar for Jeff Sommer

Jeff Sommer

Digital Marketing Manager, The Hershey Company
Jeff Sommer leads digital marketing efforts for The Hershey Experience™ division to drive attendance, retail and attraction sales for the worldwide retail locations. He is responsible for the development and execution of digital marketing, traditional marketing, publicity, public relations, digital advertising, in-store events, and in-store retail digital signage and interactive/experiences. He maintains a strong digital presence... Read More →

Sponsors
avatar for R2integrated

R2integrated

R2integrated is at the intersection of digital marketing and technology and at the forefront of delivering strategic solutions that generate results. Our approach is based on the understanding that customers need relevant content in a way that is engaging and inspires action. We identify and understand customer behaviors, what we want to measure and work backward to apply content delivery solutions in the channels that will matter most... Read More →


Thursday October 17, 2013 9:30am - 10:30am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner R2integrated