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Friday, October 18 • 12:00pm - 1:00pm
The Mind + Product Marketing: What’s Old (But Still Relevant) and What’s New -
Featuring Dr. Bob, Author of "The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life"

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When everyone wants to be a brand, what should product marketers to do to enhance their digital footprint and market share? This presentation from Dr. Bob Deutsch, president of Brain Sells and a cognitive anthropologist, will lead attendees through a discovery of the most current knowledge of cognition and human nature, including the new "improvisational co-authoring” technique, to show how marketers can better communicate with consumers and create loyalty in the digital age.

You’ll hear examples pulled from recent conversations with musical icons such as Wynton Marsalis, Bruce Springsteen and Paul Simon and will leave with a thorough understanding of how the mind creates "attachments" to products, providing insights into the growing demands of digital marketing.


Speakers
avatar for Dr. Bob Deutsch

Dr. Bob Deutsch

Founder & President, Brain Sells
Dr. Deutsch is a cognitive anthropologist who advises many of the world’s top corporations and agencies about how the story of their products can be crafted to fit into the story people have of their own lives. Bob studies how people bend and blend data and information to fit their emotions and beliefs – this in order to design their own brand of meaning. In doing so, people are translating the world into their world. Bob applies... Read More →


Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  • Room Room 311
  • Session Partner Brain Sells