When everyone wants to be a brand, what should product marketers to do to enhance their digital footprint and market share? This presentation from Dr. Bob Deutsch, president of Brain Sells and a cognitive anthropologist, will lead attendees through a discovery of the most current knowledge of cognition and human nature, including the new "improvisational co-authoring” technique, to show how marketers can better communicate with consumers and create loyalty in the digital age.
You’ll hear examples pulled from recent conversations with musical icons such as Wynton Marsalis, Bruce Springsteen and Paul Simon and will leave with a thorough understanding of how the mind creates "attachments" to products, providing insights into the growing demands of digital marketing.
