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Friday, October 18 • 10:45am - 11:45am
Brand Marketing + Big Data in an Always-on and Fragmented Consumer World -
Featuring Speakers from ShopAdvisor Inc., Havas Media, Blip, Tremor Video & Visible Measures

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Brand marketing ad spend in the US alone is about $128 billion a year, of which the TV ad market is about $80 billion. Video-based brand ad spending by far dwarfs any other ad segment. Consumer behaviors are changing and fragmenting. More data is generated than ever and there have never been more ways to track and measure. Join Tremor Video for this session to tackle questions such as: How do brand marketers, ad agencies, publishers and others in the ecosystem adapt in this new fast-changing environment? How does technology play a role in solving some of these new challenges?


Speakers
avatar for Scott Cooper

Scott Cooper

CEO, Co-founder, ShopAdvisor Inc.
Scott Cooper is the CEO of Boston based start-up ShopAdvisor Inc. - who focus on adding commerce to digital magazines. He has grown a diverse set of businesses from inception to $100M+ in revenue, grown large business segments through acquisition, and built relationships with companies... Read More →
avatar for Adam Kasper

Adam Kasper

Chief Media Officer, Havas Media
As Chief Media Office, Havas Media, NA, Adam leads the management of all media planning, buying, tools & technology, product innovation and procurement across Havas Media's NA offices. Additionally, Adam oversees the agency’s specialist product offerings including trading, mobile... Read More →
avatar for Jason Krebs

Jason Krebs

Head of Sales, Maker Studios
Jason Krebs oversees global advertising for Maker, the world’s largest network of online video content. Jason’s previous leadership positions include serving as President, Sales and Marketing for Blip (acquired by Maker), Chief Media Officer at Tremor Video, co-founder of ShortTail... Read More →
avatar for Brian Shin

Brian Shin

Founder and CEO, Visible Measures
Brian has over 15 years experience helping to start and build innovative early stage technology companies. Brian also co-founded technology strategy consulting firm Infraweb, Inc., which went public in 1999 and was acquired by Macromedia (now Adobe). Brian is active in the startup... Read More →
avatar for Lauren Wiener

Lauren Wiener

President, Global Sales and Marketing, Tremor Video
Lauren Wiener joined Tremor Video in October 2012, overseeing Tremor Video’s Sales and Marketing Departments. She brings over 20 years of experience driving innovation and revenue growth at fast-growing digital properties and as a corporate development expert and strategy consultant... Read More →


Friday October 18, 2013 10:45am - 11:45am
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Tremor Video