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Wednesday, October 16 • 2:00pm - 3:00pm
I Don't Care What You Think: Behaviors vs. Opinions -
Featuring Speakers from DigitasLBi, MediaPost, Capsaicin & Mullen

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Is the future of marketing more about behaviors or opinions? The conventional knowledge is that with big data and targeting, advertising has never been better at reaching audience segments and telling them what to think. But in an always-on, hyperconnected world, who people are and what they think might matter less than what they’re actually doing. If consumers are always addressable in real-time, then brands must focus more on understanding the moments that matter—not just the segments that they reach. In this session, speakers from DigitasLBi, MediaPost, Mullen, and Capsaicin LLC will explore how brands are gaining better behavioral insights, how marketers are (or aren’t) providing value to consumers in the moment, and how this new emphasis on behavior will change the brand strategy process of the future.


Speakers
avatar for Jon Bond

Jon Bond

Editor at Large, Mediapost
Jon is one of the industry's visionaries and thought leaders. | | Jon is currently Chief Tomorroist at Tomorro LLC, a holding company and ‘value accelerator’ for digital marketing and media properties such as recently acquired Blackbook Magazine, and ad fraud detection company White Ops. | | Before that, Jon was CEO of Big Fuel, the second largest social media agency in the world. Big Fuel's clients include all divisions of GM... Read More →
avatar for Ryder Daniels

Ryder Daniels

CEO, Capsaicin LLC
Ryder is the founder of Capsaicin LLC and spends his time at the intersection of usability and data for the Enterprise. Capsaicin provides private-label marketing reporting and analytics solutions primarily for agencies and brands. We solve the problem of "Excel-hell" and PowerPoint overload by integrating disparate and complex cross-channel marketing data into a product that provides transparency, accountability, and results. Whether... Read More →
avatar for Don Hogle

Don Hogle

Independent Brand and Communications Strategist
Don Hogle is an independent strategist and former head of strategy at Havas Worldwide New York. Best known for insight work on Schwab’s “Talk to Chuck” campaign, he has deep experience in brand and communications strategy, particularly for financial services and technology companies. Clients have included Citigroup, JPMorgan, Evian, Intel, Schwab and the New York Stock Exchange. Recent projects include work for smart... Read More →
avatar for Trupti Patil

Trupti Patil

V.P., Strategic Analytics, Mullen
With over 10 years of global digital strategy and analytics experience. Trupti started her career at Procter & Gamble, India.. In USA she worked at Bayer HealthCare, analyzing the effectiveness of their digital strategy and recommending an eCRM strategy for BayerAspirn. She also single handedly build the digital analytics capability for USPS’s “change of address portal”. At Mullen she heads the Campaign Insights team... Read More →
avatar for Jay Pattisall

Jay Pattisall

VP/Group Director, Creative Strategy, DigitasLBi
As VP/Group Director, Creative Strategy, Jay is responsible for bringing strategic clarity and excellence to clients including General Motors, P&G, and Harley-Davidson, while helping the agency further its real-time marketing offering. | | An award winning planner and strategist, Jay brings 15 years of experience to his role, having worked with renowned brands including Home Depot, Dr. Pepper/7 Up, Johnson & Johnson, TV Guide... Read More →


Wednesday October 16, 2013 2:00pm - 3:00pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner DigitasLBi