FutureM 2013 has ended
Wednesday, October 16 • 2:00pm - 3:00pm
I Don't Care What You Think: Behaviors vs. Opinions -
Featuring Speakers from DigitasLBi, MediaPost, Capsaicin & Mullen

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Is the future of marketing more about behaviors or opinions? The conventional knowledge is that with big data and targeting, advertising has never been better at reaching audience segments and telling them what to think. But in an always-on, hyperconnected world, who people are and what they think might matter less than what they’re actually doing. If consumers are always addressable in real-time, then brands must focus more on understanding the moments that matter—not just the segments that they reach. In this session, speakers from DigitasLBi, MediaPost, Mullen, and Capsaicin LLC will explore how brands are gaining better behavioral insights, how marketers are (or aren’t) providing value to consumers in the moment, and how this new emphasis on behavior will change the brand strategy process of the future.

avatar for Jon Bond

Jon Bond

Editor at Large, Mediapost
Jon is one of the industry's visionaries and thought leaders.Jon is currently Chief Tomorroist at Tomorro LLC, a holding company and ‘value accelerator’ for digital marketing and media properties such as recently acquired Blackbook Magazine, and ad fraud detection company White... Read More →
avatar for Ryder Daniels

Ryder Daniels

CEO, Capsaicin LLC
Ryder is the founder of Capsaicin LLC and spends his time at the intersection of usability and data for the Enterprise. Capsaicin provides private-label marketing reporting and analytics solutions primarily for agencies and brands. We solve the problem of "Excel-hell" and PowerPoint... Read More →
avatar for Don Hogle

Don Hogle

Independent Brand and Communications Strategist
Don Hogle is an independent strategist and former head of strategy at Havas Worldwide New York. Best known for insight work on Schwab’s “Talk to Chuck” campaign, he has deep experience in brand and communications strategy, particularly for financial services and technology... Read More →
avatar for Trupti Patil

Trupti Patil

V.P., Strategic Analytics, Mullen
With over 10 years of global digital strategy and analytics experience. Trupti started her career at Procter & Gamble, India.. In USA she worked at Bayer HealthCare, analyzing the effectiveness of their digital strategy and recommending an eCRM strategy for BayerAspirn. She also... Read More →
avatar for Jay Pattisall

Jay Pattisall

VP/Group Director, Creative Strategy, DigitasLBi
As VP/Group Director, Creative Strategy, Jay is responsible for bringing strategic clarity and excellence to clients including General Motors, P&G, and Harley-Davidson, while helping the agency further its real-time marketing offering. An award winning planner and strategist... Read More →

Wednesday October 16, 2013 2:00pm - 3:00pm EDT
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner DigitasLBi