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Friday, October 18 • 12:00pm - 1:00pm
Mythbusting: Engineering a “Viral” Video -
Featuring the CEO of Pixability, Inc.

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No matter how you do the math, there’s no ROI on a video with no views. You just have to make your video go ‘viral’, right? But counting on a video to go viral is not so different from planning your income from lottery scratch ticket returns. Virality on YouTube is often misunderstood and myths abound. It’s a properly engineered video that drives views, amplifies content sharing, and generates widespread community interaction. Look behind the scenes of recent video hits with Bettina Hein, CEO of Pixability, as she discusses the importance of content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube in making videos viral.


Speakers
avatar for Bettina Hein

Bettina Hein

Founder and CEO, Pixability, Inc.
Bettina Hein is the Founder and CEO of Pixability, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms, agencies, and innovative organizations to drive business and awareness with online video and YouTube.A serial entrepreneur, Bettina has built successful technology companies in the U.S. and Europe. She holds a MS degree from MIT, a law degree from the University of Constance, and a business degree from... Read More →


Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 309 900 Boylston St Floor 3, Boston MA
  • Room Room 309
  • Session Partner Pixability