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Friday, October 18 • 12:00pm - 1:00pm
Face to Interface: The Convergence of Digital + Physical Marketing -
Featuring Speakers from AMP Agency, Bayer Advanced & McGraw-Hill Higher Education

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This session will examine the next generation of technological advancements that will enable brands to further bridge the gap between the physical and digital in order to create enriching experiences that become an integral part of consumers’ everyday lives. Join session partner, AMP Agency, as they lead attendees through two short presentations in which leading experiential and digital marketers will examine the integration of future technologies into event and retail marketing, followed by a panel discussion.

Speakers
avatar for Ady Das

Ady Das

SVP of Technology, AMP Agency
Ady Das serves as AMP Agency’s SVP of Technology— responsible for growing clients’ businesses by providing effective interactive, mobile, and technology solutions. Ady has 13 years of experience, including engineering product innovation and managing technology operations for a range of global corporations. Ady launched the first nationally regulated online lottery system for the UK —a global first. He also oversaw the... Read More →
avatar for Liz Fogerty

Liz Fogerty

SVP, Strategic Planning and Development, IN Marketing Services
Liz brings 25 years of integrated marketing experience to her current position as SVP, Strategic Planning and Development, IN Marketing Services. Liz is responsible for developing insight driven, customer specific, retail marketing strategy for a wide portfolio of CPG brands. Acting as the ‘voice of the shopper’ her purpose is to deliver differentiation and brand advantage in order to drive choice and win in store. Recognized as... Read More →
avatar for Christine Ford

Christine Ford

Director of Consumer Marketing and Strategy, McGraw-Hill Higher Education
Christine Ford serves as the Director of Consumer Marketing and Strategy  at McGraw-Hill Higher Education as well as an adjunct professor at Pace University—teaching a custom-developed course on digital product management. She is an experienced digital product management expert with a strong background developing multi-platform consumer-facing, geo-targeted, social media products with emphasis on user experience. She is also an... Read More →
avatar for Graham Nelson

Graham Nelson

Senior Vice President, AMP Agency
Graham is a 15-year veteran of the marketing industry. His career in marketing has taken him from Iceland to New Zealand. Not directly. There are no direct flights between Iceland and New Zealand. But there should be. That would be awesome. Moving on. He loves marketing jargon like “attribution,” “engagement,” “optimization,” “geofencing,” and “customer journeys” and – respectfully... Read More →


Friday October 18, 2013 12:00pm - 1:00pm
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  • Room Room 312
  • Session Partner AMP Agency