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Friday, October 18 • 10:45am - 11:45am
Fast, Cheap or Great? Killer Content Marketing + Short Time and Money -
Featuring Speakers from Backupify, Image Conscious Studios, Correlsense, Kinvey & Guide

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If you’ve ever wondered how even the scrappiest startups manage to pump out an endless supply of killer content and crisp creative, this session's for you. Digital has forced marketers to think fast and act quickly, the pace will only continue to quicken, and that’s why agile marketing is the key to the future. This session from Image Conscious Studios will show examples of award winning content and uber creative campaigns that were built on a shoestring budget and in seemingly impossible timelines. They’ll provide a blueprint for developing enviable marketing assets in an agile environment where success is measured in days, not months, and will show you how thinking big to go small will free you up to achieve the impossible.


Speakers
avatar for Leslie Bradshaw

Leslie Bradshaw

Chief Operating Officer, Guide
Leslie, a passionate entrepreneur and data-driven storyteller, is currently serving as the Chief Operating Officer of Guide, a Fellow at the US Chamber of Commerce, and contributor at Forbes. Previously, Leslie spent six years building one of the world’s top data visualization firms... Read More →
avatar for Joe Chernov

Joe Chernov

VP of Marketing, Kinvey
Joe leads marketing at Kinvey, which basically means it’s his job to undo the damage marketers have caused to the profession’s relationship with developers. In 2012 he won content marketer of the year for treating content as a “service” – that is, creating and sharing stuff... Read More →
avatar for Frank Days

Frank Days

VP of Marketing, Correlsense
Frank Days is currently VP of Marketing at Correlsense. Previously, he was the Director of new and Social Media at Novell, a role he took after a decade of heading the marketing departments at a series of high-growth tech companies including Ipswitch, Experian QAS, and FirstGiving... Read More →
avatar for Adam Gesuero

Adam Gesuero

Partner & Creative Director, Image Conscious Studios
Adam is creative director at Image Conscious Studios, an independent creative services studio that is brand-centric and user-focused, dedicated to creating outstanding branded design solutions across all things digital. He works with clients large and small to meet a constantly changing... Read More →
avatar for Elle Woulfe

Elle Woulfe

Director of Demand Generation, Lattice Engines
For over ten years, Elle has been helping companies grow their market leadership in various senior marketing roles focused on demand generation and marketing communications. Prior to joining Backupify, she spent four years developing integrated marketing programs at Eloqua through... Read More →


Friday October 18, 2013 10:45am - 11:45am EDT
Hynes Convention Center, Room 311 900 Boylston Street Floor 3, Boston MA
  Breakout
  • Room Room 311
  • Session Partner Image Conscious Studios