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Thursday, October 17 • 3:15pm - 4:15pm
MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and Learning -
Featuring Speakers from IBM Research & Harvard University

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Brands have weathered the shift from analog to digital, and from solely institutional to conversational. Now it's time to tackle the next shift -- the opportunity in lifelong learning marketing. Brands have long engaged in delivery of educational content from nitration to newborn care. What are the opportunities unique to the digital world for scale, quality, and assessment? This presentation will address ways the energy and thinking around MOOCs can expand our thinking about branded learning as a marketing competency.
Speakers
avatar for Irene Greif

Irene Greif

Chief Scientist for Social Learning, IBM Research
Irene Greif, IBM Fellow and Chief Scientist for Social Learning at IBM Research, has spent her career studying collaboration. She is founder of the interdisciplinary field of Computer-Supported Cooperative Work (CSCW), and has led research teams at MIT, Lotus Development, and IBM... Read More →
avatar for Perry Hewitt

Perry Hewitt

Chief Digital Officer, Harvard University
Perry Hewitt is an established leader in digital strategy and communications, with deep experience in the corporate and not-for-profit sectors. Her background includes both traditional business and marketing, as well digital and social innovation and management. As Chief Digital Officer... Read More →

Thursday October 17, 2013 3:15pm - 4:15pm EDT
Hynes Convention Center, Room 312 900 Boylston St Floor 3, Boston MA
  Breakout